Practical Ecommerce

10 Free Educational Resources for Ecommerce Merchants

Growing an ecommerce business often requires a broad set of skills. An online merchant may need to be equal parts bookkeeper, marketer, and developer. Fortunately many of the necessary skills can be developed online for little or no cost.

Here is a list of educational resources for online merchants. There are resources for specific subject areas, such as inbound marketing, coding, and mastering Google Analytics. There are also broad education sites, with many useful courses in business and technology, and many other topics.

Google Analytics Academy

Google Analytics Academy.

Google Analytics Academy.

Google Analytics Academy provides lessons from Google’s digital analytics experts. Test your skills through short quizzes and practice exercises. Dialog with other students and analytics experts in course forums and on Google+. You can also use Analytics Academy to prepare for the Google Analytics Individual Qualification (IQ) exam.

Codecademy

Codecademy.

Codecademy is a free website to learn to code interactively. Learn HTML and CSS, JavaScript, Ruby on Rails, and more. Work on a variety of personalized web applications. Projects include building a recent version of Airbnb’s home page, building the Flipboard home page, learning how to add interactivity to your website, and creating your own apps with Rails.

The Open Education Consortium

The Open Education Consortium.

The Open Education Consortium.

The Open Education Consortium is a network of educational institutions, individuals, and organizations that support open education. Its course list is massive, with nearly 5,000 free business classes, including 83 classes on ecommerce alone.

Moz

Moz.

Moz.

Moz, an inbound marketing site, offers a variety of tools to learn search engine optimization and search marketing. Moz Academy features videos and articles on inbound-marketing topics, such as SEO, link building, social media, and brand and content marketing. Moz also offers live and archived webinars, as well as beginner guides.

Tuts+

Tuts+.

Tuts+.

Tuts+ offers over 20,750 free how-to articles and tutorials, 650 video-based courses and short courses, and over 170 ebooks to help you develop creative and technical skills. Course topics are categorized under Design & Illustration, Code, Web Design, Photo & Video, Music & Audio, 3D & Motion Graphics, Game Development, Computer Skills, and Business. Full access to Tuts+ is $15 per month, but many tutorials are free.

Khan Academy

Khan Academy.

Khan Academy.

Khan Academy offers free practice exercises, instructional videos, and a personalized dashboard to learn at your own pace. It teaches a wide spectrum of subjects, but merchants can gain an edge with classes on entrepreneurship, economics, finance, and coding. Khan Academy also offers content from other organizations, such as Code.org, Dartmouth College, and The Brookings Institution.

MIT OpenCourseWare

MIT OpenCourseWare.

MIT OpenCourseWare.

MIT OpenCourseWare is a online publication of virtually all course content from Massachusetts Institute of Technology. MIT OpenCourseWare is free and available to the public, with materials from over 2,250 courses. For do-it-yourself entrepreneurs, there are courses in accounting, entrepreneurship, finance, information technology, and marketing. Courses feature video lectures, transcripts, tutorials, assignments and solutions, and exams and solutions. Access video lectures, new courses, most visited courses, and more.

Coursera

Coursera.

Coursera.

Coursera provides access to a broad spectrum of educational resources, partnering with top universities and organizations to offer courses online. With over 1,800 available courses, there are popular courses on coding, business techniques, and even grammar and punctuation.

YouTube Edu

YouTube Edu.

YouTube Edu.

YouTube is one of the best resources for DIY help on any topic, including business. A good place to access educational content on YouTube is the YouTube Edu channel, which features some of the platform’s most popular educational videos. The business playlist includes lessons on startups, storytelling for leaders, finance, and more.

Practical Ecommerce Webinars

PracticalEcommerce Webinars.

Practical Ecommerce Webinars.

Sig Ueland

Sig Ueland

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Comment ( 1 )

  1. Bruce Golub March 1, 2016 Reply

    While the list is helpful and has useful resources, I personally believe (with +20 years in Ecommerce experience) that the days of a one-person e-commerce operation every succeeding are long gone. Almost every segment mentioned: Social Media, Analytics, Design and especially Coding cannot be competently done by one person. Sure, one person might be able to Manage the business AND do bookkeeping if they already have those skills, but effectively learning these skills, while trying to run a business…is a bit of a stretch in my opinion. A better use of a business owner’s time would be learning how to leverage the work of others (here, a course in written communication would be great) and, well, running the business.