Practical Ecommerce

    Kara English

    Kara English

    Kara is advertising sales consultant for Practical Ecommerce, and CEO and co-founder of, a unique site that sells party favors, wedding favors and gifts.

  • Life of a Mom-preneur

    Trust in your customers

    March 29, 2013 •

    There’s a lot of talk about trust in business. I read a lot about the importance of good customer service, quality products, toll free numbers, and contact information on your site, etc. But something I haven’t seen discussed much is trust in your customers. This year I have seen more... Read More »

  • Life of a Mom-preneur

    Surviving the stages of my business

    January 3, 2013 •

    I haven’t blogged for Practical Ecommerce in months and I apologize for that. Many of you have reached out to me by email, which has been very inspiring for me this year. In April my business partner retired and I’ve been racing like mad trying to keep up with every aspect of the busi... Read More »

  • Life of a Mom-preneur

    Going Solo

    April 29, 2012 •

    April has been an interesting month full of change for us. My business partner decided to retire so I am now the sole owner of It’s all very exciting and scary at the same time. We started this online venture together when we took her local candle business and tur... Read More »

  • Life of a Mom-preneur

    A Real Job

    February 21, 2012 •

    A few months ago I took on a part-time seasonal job just to help us get through the holidays and take some pressure off the business as my main source of income since we are still battling that Panda update. I thought it was a great idea at first. I could get out of the house, meet ne... Read More »

  • Life of a Mom-preneur

    The Year of the Panda

    January 30, 2012 •

    I am very happy that 2011 is over. Usually every January I like to look back over the past year and see the growth and progress our little business has made. This January I would like to just forget 2011 all together. We were one of the many sites hit by the Google Panda Update. W... Read More »

  • Life of a Mom-preneur

    Losing Balance

    October 24, 2011 •

    Things have been a little crazy around here, so I apologize I haven’t written this blog in awhile. The last couple of months have been a true whirlwind of work, kids and life. Have you ever felt so overwhelmed that you felt crushed by everything going on around you? I often write abo... Read More »

  • Life of a Mom-preneur

    Playing the E-Commerce Game

    July 31, 2011 •

    I remember when we were just getting started online. It was still early in the game and we didn’t have too many competitors. I remember the thrill of seeing a page I created show up in Google search results. It seemed so easy back then. I felt like we had joined a race and we could ... Read More »

  • Life of a Mom-preneur

    Service and Trust

    June 30, 2011 •

    I usually blog about things that happen to me outside of eCommerce because so many times the experience can be valuable and I can apply it to help me run my business better. For instance, I ran into some of the best customer service I have seen in a long time and felt I needed to blog ... Read More »

  • Life of a Mom-preneur

    Making Progress

    May 30, 2011 •

    In my last post I talked about all of the problems we seem to be having this year. After writing that post and reading the great advice from Practical Ecommerce readers, I have spent the last few weeks making a lot of changes. Even though it is still early I am already seeing results.... Read More »

  • Life of a Mom-preneur

    The Year of Problems

    May 1, 2011 •

    2011 has been a very interesting year so far. The number of fraudulent orders is up, we get phone calls daily asking us to match the price of other online stores, returns have doubled and complaints about quality or item size have gone up. We are facing a new issue with our suppliers... Read More »

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