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    janine popick

    Janine Popick is the CEO and founder of VerticalResponse, a leading provider of self-service email marketing, online surveys and direct mail services empowering small businesses to create, manage and analyze their own direct marketing campaigns.

    She is a columnist for Inc.'s Girl Power: Female CEOs and has been featured in USA Today, Entrepreneur Magazine, ClickZ, B2B Magazine, Selling Power Magazine, San Francisco Business Times, and Inside Direct Mail. She has been an Ernst & Young Entrepreneur of the Year Finalist 2006-2009, and won the Stevie Award for Best Entrepreneur of the Year (2008 and 2009). Most recently, Janine won the U.S. Small Business Administration award for Small Business Person of the Year in San Francisco.

    In her spare time, Janine is VerticalResponse's CEB (Chief Executive Blogger) for the VerticalResponse Marketing Blog for Small Businesses.


  • Design & Development

    Six Pointers for Formatting Your Ecommerce Emails

    June 10, 2010 •

    Ecommerce merchants from all industries are utilizing email as a valuable retail sales channel. However, some merchants may be confused about how to optimize their emails for the dozens of different email programs now available, as well as the plethora of mobile devices that their custo... Read More »