Practical Ecommerce

Former YouTube Exec on Real-time Image Optimization

Images are vital for engaging shoppers on all parts of an ecommerce site. But here’s the challenge: Are you optimizing those images for the best performance? If not, your site speed could suffer.

No one is more qualified to discuss image optimization than Chris Zacharias. He is founder and C.E.O. of imgix, a real-time image-processing platform. As one of YouTube’s earliest web developers, he created YouTube’s HTML5 video player, and Feather, an ultra-light version of YouTube that loads quickly, to help users around the world with a slow Internet connection.

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