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Design & Development
Imgix C.E.O. on Real-time Image Optimization
June 23, 2017 • Armando Roggio
Images are vital for ecommerce. Images on a home page, category pages, and campaign landing pages — they all help engage shoppers. But here’s the challenge: Are you optimizing those ... Read More »
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Marketing
Your Blog Needs an Editorial Mission Statement
June 20, 2017 • Armando Roggio
Content marketers — like newspaper editors and magazine publishers — must understand why they create content and for whom it is intended. A written, editorial mission statement for a blog ... Read More »
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Management
Successful Retailers Operate in 3 Businesses
June 14, 2017 • Armando Roggio
Online retailers, particularly mid-market and larger, are really in three businesses: selling products to consumers; software; and publishing. Retail commerce has become the convergence of in-store and online shopping. Regardless of a ... Read More »
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Marketing
5 Content Marketing Ideas for July 2017
June 9, 2017 • Armando Roggio
In July 2017, ecommerce content markers should have no shortage of content ideas, including producing articles, podcasts, and videos about national celebrations, cultural icons, and statistical data. For retailers, content marketing ... Read More »
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Marketing
Remember These 3 Email KPIs to Make More Money
June 7, 2017 • Armando Roggio
Good digital marketing campaigns create virtuous sales cycles, repeatedly engaging, converting, and supporting customers and prospects. Increase performance anywhere in the cycle and more sales should follow. Virtuous sales cycles in ... Read More »
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Management
Ship-from-store Fulfillment a Must for Brick-and-click Retailers
June 5, 2017 • Armando Roggio
Implementing a ship-from-store fulfillment program may help mid-market multichannel retailers better serve customers and earn more profit. This year, about one of every three brick-and-click, omnichannel retailers will have adopted a ... Read More »
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Conversion
5 Tips for Displaying Ecommerce Product Prices
May 31, 2017 • Armando Roggio
Pricing should not be a mystery. Posting clear, understandable prices for the products that your online store sells should be an important part of the site’s user experience design. In fact, ... Read More »
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Conversion
9 Tips to Build the Best Product Images
May 25, 2017 • Armando Roggio
The product detail page on an ecommerce site is where a shopper usually decides to buy. And when the shopper is about to make the decision, there are few things ... Read More »
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Conversion
Twiggle CEO: Site Search Should Think Like Humans
May 24, 2017 • Armando Roggio
By some estimates, more than half of the visitors to an online store will use that store’s site search to find products, and hopefully make a purchase. This fact alone ... Read More »
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Marketing
2017 SEO Checklist for Product Detail Pages
May 22, 2017 • Armando Roggio
Product detail pages are an online merchant’s most potent persuasion and conversion tools. Making those pages findable and desirable on search engine results pages should therefore be an important strategy. For ... Read More »
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Management
Does Ecommerce Need a Cooperative Shipping Revolution?
May 18, 2017 • Armando Roggio
If small and mid-sized online retailers cooperated, they may be able to develop a fast and reliable shipping network competitive with what Amazon, Walmart, and other industry-leading merchants can offer. Online ... Read More »
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Marketing
How to Get More Twitter Followers in 2017
May 12, 2017 • Armando Roggio
If your business has a significant number of engaged followers, Twitter can be a good way to distribute content; connect with customers and potential customers; and drive visitors to your ... Read More »
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Marketing
5 Content Marketing Ideas for June 2017
May 8, 2017 • Armando Roggio
Ecommerce content marketers might focus on Father’s Day, summertime, recent graduates, celebrity birthdays, and even forgiveness to find inspiration for articles, videos, and podcasts in June 2017. Content marketing is the ... Read More »
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Marketing
Ecommerce Marketing: Paid, Earned, Shared, Owned
May 4, 2017 • Armando Roggio
Marketing can be bewildering. You decide which combination of creative, content, and promotion leads to the best conversion or return on investment. How should advertising or labor be allocated? Should ... Read More »
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Management
5 Reasons to Hire Remote Workers
April 28, 2017 • Armando Roggio
Your ecommerce business is growing. You need developers, marketers, and customer service representatives. But how do you find the best employees? It’s simple: hire remote workers. Often ecommerce businesses start small. ... Read More »
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Management
ShipStation CEO on ‘Fast and Free’ Shipping Demands
April 26, 2017 • Armando Roggio
The process of creating satisfied customers starts with providing a level of service that’s greater than their expectations. For ecommerce, shipping is customer satisfaction’s frontline, and online sellers should aim to ... Read More »
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Marketing
The Secrets of Content Marketing
April 25, 2017 • Armando Roggio
Content marketers have a challenge. They’re tasked with creating content to attract, engage, and retain customers, but those marketers can never really be certain what specific content will resonate with ... Read More »
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Design & Development
NoSQL Databases May Be Your Next Competitive Advantage
April 21, 2017 • Armando Roggio
NoSQL databases offer improved performance, spur ecommerce innovation, may be less expensive than other options, and could improve management of big data. In short, your ecommerce business’s next competitive advantage ... Read More »
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Management
Tips for Rapidly Processing Ecommerce Orders
April 19, 2017 • Armando Roggio
Reduce the amount of time it takes for an online retail order to be picked, packed, and given to the package carrier, and your ecommerce business will have gone a ... Read More »
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Marketing
9 Critical Content Marketing Tasks, for Ecommerce
April 13, 2017 • Armando Roggio
Ecommerce businesses focused on content marketing have important tasks, from developing a content strategy to actually publishing content. Understanding those tasks will help you build your ecommerce content marketing team. Useful, informative, ... Read More »
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Marketing
5 Content Marketing Ideas for May 2017
April 11, 2017 • Armando Roggio
Need ideas to inspire your content marketing? In May 2017, you might try covering pets, writing about The Twilight Zone, speaking at a conference, interacting with shoppers, or making a ... Read More »
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Management
Mid-market Ecommerce Firms Need Clear Roles, Responsibilities
April 5, 2017 • Armando Roggio
Defining and documenting clear roles and responsibilities may help mid-market online retailers move projects forward, leading to better execution. Retail businesses have a variety of tasks that need to happen over and ... Read More »
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Marketing
4 Types of Keyword Intent That Impact Search Marketing
April 3, 2017 • Armando Roggio
Keywords are the language of search engine optimization, search engine advertising, and even search on a retailer’s own website. So the better an online store’s managers and marketers understand the ... Read More »
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Conversion
Using Product Content to Boost Conversions
March 28, 2017 • Armando Roggio
The words and pictures online retailers use to convey a product’s value have an impact on that retailer’s conversions. Merchants responding to an October 2016 Forrester survey reported an average desktop ... Read More »
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Management
7 Signs You Need a New Ecommerce Site
March 26, 2017 • Armando Roggio
An ecommerce site that is poor performing and hard to use can hurt its online sales. An online store’s appearance, usability, and features should convey trustworthiness and professionalism. How an ecommerce ... Read More »
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Marketing
3 Ways to Use the AdWords Keyword Planner
March 22, 2017 • Armando Roggio
Successful pay-per-click AdWords campaigns begin with understanding the words and phrases your potential customers will use when searching for your products on Google. With each new campaign, invest some time into ... Read More »
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Management
5 Shipping Tips for Ecommerce Beginners
March 20, 2017 • Armando Roggio
Master shipping and you’ll just about master ecommerce. For new online retailers selling tangible products, the act of managing shipping — both in terms of actually packing orders and in ... Read More »
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Marketing
For Content Marketing Ideas, Try BuzzSumo
March 16, 2017 • Armando Roggio
BuzzSumo, a content and social media research tool, identifies popular content shared on social media sites like Facebook, Twitter, and Pinterest. Examining which articles are shared the most often may ... Read More »
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Marketing
Pinterest: 7 Tips to Promote Your Ecommerce Business
March 13, 2017 • Armando Roggio
Pinterest is a powerful social media channel for online retailers. It’s worth the time to build a good Pinterest profile, create active boards, and engage with some of the platform’s ... Read More »
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Management
3 Benefits of Third-party Fulfillment Services
March 10, 2017 • Armando Roggio
Third-party order fulfillment services can warehouse products, pick and pack items as orders come in, and ship a merchant’s products to the customer on that merchant’s behalf. While all of ... Read More »
Armando Roggio
Armando Roggio is senior contributing editor for Practical Ecommerce and the director of marketing and ecommerce for a multichannel retail chain. He has 17 years of Internet and marketing experience. armando@practicalecommerce.com
Follow Armando's ecommerce tweets at @ecommerceboy.
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