The 2016 Christmas shopping season will begin in earnest in just the next month. Now is the time to make certain that you have your ... Read More »
In a 100-page whitepaper, YouTube has suggested dividing content marketing into three complementary types to help your business attract, engage, and retain an audience of ... Read More »
With a bit of data, online retailers can improve the way products are shared on Twitter, defining a specific image and description to be displayed ... Read More »
In October 2016, content marketers have plenty of opportunities to engage customers and potential customers by publishing articles or releasing videos about Halloween, the upcoming ... Read More »
Subscription ecommerce is booming. There are thousands of “box” merchants selling everything from beard oil to brioche — weekly, monthly, and quarterly. Finding a distinct ... Read More »
Individual coupon codes assigned to specific shoppers help retail marketers avoid coupon abuse and make it possible to fine tune promotions.
Promotional or coupon codes are ... Read More »
Many well-known retail brands use Twitter to connect with shoppers, offer deals, and market the items they sell. Those brands can inspire small retail businesses ... Read More »
An ecommerce shopping cart page is most naturally a display of tabular data, listing the title and price for each item a shopper has selected. ... Read More »
Brick-and-click retailers, those with physical stores and an online shop, can use the rich data ecommerce provides to encourage online shoppers to visit the retailers’ ... Read More »
When your subscribers refer your ecommerce subscription service, they are helping your business grow. Both the customers who refer your products and the referred customers ... Read More »
Sending folks useless or unwanted emails may seem intuitive. But if you really want to infuriate and violate, you’ll need a plan. And remember, only ... Read More »
To be successful during the short, high pressure Christmas shopping season this year, ecommerce retailers should plan now to make certain they have the products ... Read More »
Ecommerce marketers can use content to connect with customers and prospects in September 2016, offering up compelling videos, shopping guides, seasonal how-to articles, or celebrating ... Read More »
The International Olympic Committee (IOC) and the United States Olympic Committee (USOC) are warning athletes and businesses not to use Olympic trademarks in content and ... Read More »
Turn content marketing creation on its proverbial head and generate great content marketing ideas from killer headlines with these easy tricks.
If you asked two professional ... Read More »
Social media networks, including Pinterest, Twitter, and Facebook, have sparked an animated GIF renaissance. More than a few online retailers are regularly posting GIF animations to ... Read More »
Search engine optimization, paid search advertising, and digital banner advertising are among the most popular forms of ecommerce marketing, but they may not be the ... Read More »
Ecommerce platforms are software solutions that make it possible to build an online store, display products, and complete transactions over the Internet. In spite of ... Read More »
Stories are engaging. People love listening to a well-told tale. Just ask anyone who has ever binged watched a series on Netflix, Hulu, or the ... Read More »
Knowing your competition can help your ecommerce business discover opportunities, avoid mistakes, and differentiate.
With this in mind, it can be a good idea to gather ... Read More »
Shoppers love order confirmation emails. They open them repeatedly, click on links, and give them priority in the inbox. In fact, confirmation emails may help ... Read More »
The 2016 Summer Olympic Games, the back-to-school season, a couple of insects, and history can fuel your August 2016 content marketing creativity.
Content marketing is a ... Read More »
The combination of ... Read More »
How an ecommerce site stores and accesses product information can have a significant impact on site performance.
Online retail businesses, small and large, may benefit from ... Read More »
Stuffed full of links, contact information, legal notices, email subscription forms, and social media icons, the footer section of many ecommerce web pages might seem ... Read More »
Email marketing campaigns around holidays and seasons can help to drive ecommerce sales in the third quarter of 2016.
Email marketing remains one of the most ... Read More »
If you start to type “seo is” into Google, the king of search engines is likely to autosuggest that “seo is dead” or that “seo ... Read More »
The Internet is full of window shoppers. They look at products on virtual shelves, but most leave without buying anything, or at least that it ... Read More »
National holidays, movies, useful product information, and the upcoming Olympic Games can fuel your business’s content marketing campaigns in July 2016.
Content marketing is the act ... Read More »