If you start to type “seo is” into Google, the king of search engines is likely to autosuggest that “seo is dead” or that “seo ... Read More »
The Internet is full of window shoppers. They look at products on virtual shelves, but most leave without buying anything, or at least that it ... Read More »
National holidays, movies, useful product information, and the upcoming Olympic Games can fuel your business’s content marketing campaigns in July 2016.
Content marketing is the act ... Read More »
Online retailers Hayneedle, Wayfair, HelloFresh, and many more are using direct mail marketing to acquire new customers for their ecommerce operations. Direct mail may be ... Read More »
Structured data markup helps search engines identify product information and display that information in rich results, potentially increasing how many clicks the product page will ... Read More »
Content marketing is best when it is useful. Help someone solve a problem or complete an interesting project and you may have earned a customer. ... Read More »
The terms “content marketing” and “link building” describe discrete marketing activities with distinct scope, strategies, and purposes. They are not the same thing. But that ... Read More »
Content marketers can often run short of ideas and inspiration. What should you write about? What should you post about? What can you make a ... Read More »
A new product discovery site, Product Hunt, has begun selling directly to shoppers with help from merchant partners who list products. The business model is ... Read More »
Ecommerce meta descriptions can act like short, tweet-length ads capable of attracting visitors from social media and beating higher-ranked competitors on search engine results pages.
HTML ... Read More »
Helping online shoppers navigate complex buying decisions may help ecommerce retailers improve conversion rates, reduce returns, and earn loyal, repeat shoppers.
Guided selling is a form ... Read More »
Online shoppers expect ecommerce sites to follow certain design and layout conventions, including logo position and function, the placement of product navigation, and the use of ... Read More »
A thoughtful, descriptive ecommerce page title can help attract interested shoppers from social media and search engines.
Page title optimization, if you will, is a low-effort, ... Read More »
Thinking about ecommerce product descriptions like factory-built widgets manufactured to a set of specifications may help ecommerce business owners and managers overcome writer’s block and ... Read More »
The Olympics are inspiring. During the games, consumers worldwide will watch some of this generation’s greatest athletes compete in events ranging from swimming and hurdling ... Read More »
Application development is changing. Frameworks, services, and even tools make it possible to rapidly create web and mobile applications custom to a business’s needs. These ... Read More »
May is good for content marketers. The month includes many holidays and events, giving marketers compelling, timely topics to cover.
Content marketing seeks to attract, engage, ... Read More »
The footer or bottom section of an ecommerce web page is often where shoppers look to find privacy policies, return information, or even a way ... Read More »
From pay-per-click advertising to blogging and from search engine optimization to analytics, ecommerce marketing is broad, diverse, and, potentially, complex. The aim is to find ... Read More »
Content marketing can be a like a greedy monster. It may be powerful, it may be capable, but it is also hungry, devouring a constant ... Read More »
Entrepreneurs and small business managers are hands-on folks. They are often involved in nearly every aspect of the business — from marketing to fulfillment to ... Read More »
The Bootstrap framework makes it easy to lay out responsive ecommerce product detail pages. Small business owners and even novice site designers can use Bootstrap ... Read More »
Monitoring an ecommerce business’s add-to-cart rate can identify and solve conversion problems, and, ultimately, help an online store earn more.
Add-to-cart rates track the percentage of ... Read More »
Not every social media post, or email message, or advertisement will perform. In fact, marketing campaigns and tactics often fail. So the goal is not ... Read More »
Bootstrap is an open-source framework for creating responsive, mobile first websites. It can help even novice developers. But many new Bootstrap users have trouble with ... Read More »
Trials for the upcoming Summer Olympic Games, April Fools’ Day, any number of festivals, math, and even simple spring how-to articles will give content marketers ... Read More »
Mobile commerce sales accounted for about 29 percent of all ecommerce sales in 2015, according to published reports. In spite of this, many online retailers ... Read More »
Sales tax is relatively straightforward for brick-and-mortar retail stores. A shopper goes into a store, buys something, and pays the sales tax for the state, county, ... Read More »
An article in list form or a simple list extensively annotated, the listicle is at once popular, traffic-driving, and an easy-to-comprehend form of journalism and ... Read More »
The months of April, May, and June are full of email marketing possibilities centered on traditional retail events like April Fools’ Day, Mother’s Day, and ... Read More »