Armando Roggio | Practical Ecommerce

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Articles by: Armando Roggio

Armando Roggio

Armando Roggio

Armando Roggio is contributing editor for Practical Ecommerce and the director of marketing and ecommerce for a multi-channel retail chain. He has 17 years of Internet and marketing experience. armando@practicalecommerce.com

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Articles • Marketing

2016 Holiday Marketing Checklist for Online Retailers

September 21, 2016 • Armando Roggio

The 2016 Christmas shopping season will begin in earnest in just the next month. Now is the time to make certain that you have your ... Read More »
Articles • Marketing

YouTube’s 3H Strategy Can Fuel Your Content Marketing

September 18, 2016 • Armando Roggio

In a 100-page whitepaper, YouTube has suggested dividing content marketing into three complementary types to help your business attract, engage, and retain an audience of ... 1 Comment Read More »
Articles • Social Media

How to Set Up a Twitter Card for Your Ecommerce Site

September 14, 2016 • Armando Roggio

With a bit of data, online retailers can improve the way products are shared on Twitter, defining a specific image and description to be displayed ... 2 Comments Read More »
Articles • Marketing

5 Content Marketing Ideas for October 2016

September 13, 2016 • Armando Roggio

In October 2016, content marketers have plenty of opportunities to engage customers and potential customers by publishing articles or releasing videos about Halloween, the upcoming ... 3 Comments Read More »
Articles • Marketing

How to Find Your Ecommerce Subscription Niche

September 7, 2016 • Armando Roggio

Subscription ecommerce is booming. There are thousands of “box” merchants selling everything from beard oil to brioche — weekly, monthly, and quarterly. Finding a distinct ... 1 Comment Read More »
Articles • Marketing

Individualized Coupon Codes Prevent Abuse, Enable Tracking

September 1, 2016 • Armando Roggio

Individual coupon codes assigned to specific shoppers help retail marketers avoid coupon abuse and make it possible to fine tune promotions. Promotional or coupon codes are ... 1 Comment Read More »
Articles • Social Media

5 Twitter Lessons from Well-known Retailers

August 30, 2016 • Armando Roggio

Many well-known retail brands use Twitter to connect with shoppers, offer deals, and market the items they sell. Those brands can inspire small retail businesses ... Read More »
Articles • Design & Development

Build a Responsive, Mobile-first Cart Page with Bootstrap

August 25, 2016 • Armando Roggio

An ecommerce shopping cart page is most naturally a display of tabular data, listing the title and price for each item a shopper has selected. ... Read More »
Articles • Marketing

How to Bring Online Shoppers into Physical Stores

August 22, 2016 • Armando Roggio

Brick-and-click retailers, those with physical stores and an online shop, can use the rich data ecommerce provides to encourage online shoppers to visit the retailers’ ... Read More »
Articles • Marketing

Using Referral Marketing to Fuel Ecommerce Subscriptions

August 17, 2016 • Armando Roggio

When your subscribers refer your ecommerce subscription service, they are helping your business grow. Both the customers who refer your products and the referred customers ... 3 Comments Read More »
Articles • Management

How to Think Like an Email Spammer

August 15, 2016 • Armando Roggio

Sending folks useless or unwanted emails may seem intuitive. But if you really want to infuriate and violate, you’ll need a plan. And remember, only ... 2 Comments Read More »
Articles • Management

For Holiday Ecommerce Fulfillment, Success Starts in August

August 9, 2016 • Armando Roggio

To be successful during the short, high pressure Christmas shopping season this year, ecommerce retailers should plan now to make certain they have the products ... 1 Comment Read More »
Articles • Marketing

5 Content Marketing Ideas for September 2016

August 8, 2016 • Armando Roggio

Ecommerce marketers can use content to connect with customers and prospects in September 2016, offering up compelling videos, shopping guides, seasonal how-to articles, or celebrating ... 3 Comments Read More »
Articles • Management

Olympic Committees Seek to Restrict Content Marketing, Social Media

August 5, 2016 • Armando Roggio

The International Olympic Committee (IOC) and the United States Olympic Committee (USOC) are warning athletes and businesses not to use Olympic trademarks in content and ... 3 Comments Read More »
Articles • Marketing

3 Easy (and Slightly Radical) Ways a Headline Can Spark Content Marketing

August 4, 2016 • Armando Roggio

Turn content marketing creation on its proverbial head and generate great content marketing ideas from killer headlines with these easy tricks. If you asked two professional ... 3 Comments Read More »
Articles • Design & Development

Make Animated GIFs in Adobe Photoshop CC

August 2, 2016 • Armando Roggio

Social media networks, including Pinterest, Twitter, and Facebook, have sparked an animated GIF renaissance. More than a few online retailers are regularly posting GIF animations to ... 8 Comments Read More »
Articles • Marketing

A Brief Guide to Contrarian Ecommerce Marketing

July 31, 2016 • Armando Roggio

Search engine optimization, paid search advertising, and digital banner advertising are among the most popular forms of ecommerce marketing, but they may not be the ... 1 Comment Read More »
Articles • Carts & Platforms

What Flavor Is Your Shopping Cart?

July 27, 2016 • Armando Roggio

Ecommerce platforms are software solutions that make it possible to build an online store, display products, and complete transactions over the Internet. In spite of ... 3 Comments Read More »
Articles • Marketing

For Content Marketing, Use History

July 25, 2016 • Armando Roggio

Stories are engaging. People love listening to a well-told tale. Just ask anyone who has ever binged watched a series on Netflix, Hulu, or the ... 4 Comments Read More »
Articles • Management

Learning from 10 Types of Ecommerce Competitors

July 21, 2016 • Armando Roggio

Knowing your competition can help your ecommerce business discover opportunities, avoid mistakes, and differentiate. With this in mind, it can be a good idea to gather ... 1 Comment Read More »
Articles • Marketing

Order Confirmation Emails Can Build Loyalty, Sell More

July 18, 2016 • Armando Roggio

Shoppers love order confirmation emails. They open them repeatedly, click on links, and give them priority in the inbox. In fact, confirmation emails may help ... 4 Comments Read More »
Articles • Marketing

5 Content Marketing Ideas for August 2016

July 13, 2016 • Armando Roggio

The 2016 Summer Olympic Games, the back-to-school season, a couple of insects, and history can fuel your August 2016 content marketing creativity. Content marketing is a ... 2 Comments Read More »
Articles • Design & Development

The Real Benefit of Accelerated Mobile Pages

July 10, 2016 • Armando Roggio

The Accelerated Mobile Pages project’s restrictive subset of HTML tags, CSS, and JavaScript encourages web developers and designers to employ practices that may improve the ... 2 Comments Read More »
Articles • Design & Development

CSS, JavaScript Frameworks for Ecommerce Sites in 2016

July 7, 2016 • Armando Roggio

The CSS and JavaScript frameworks an ecommerce business chooses can have a significant impact on that business’s website features, performance, and development costs. The combination of ... 3 Comments Read More »
Articles • Design & Development

A Better Way to Store Ecommerce Product Information

July 3, 2016 • Armando Roggio

How an ecommerce site stores and accesses product information can have a significant impact on site performance. Online retail businesses, small and large, may benefit from ... 3 Comments Read More »
Articles • Design & Development

Lessons from 99 Retail Website Footers

June 29, 2016 • Armando Roggio

Stuffed full of links, contact information, legal notices, email subscription forms, and social media icons, the footer section of many ecommerce web pages might seem ... 4 Comments Read More »
Articles • Marketing

6 Ecommerce Email Marketing Campaigns for Q3 2016

June 26, 2016 • Armando Roggio

Email marketing campaigns around holidays and seasons can help to drive ecommerce sales in the third quarter of 2016. Email marketing remains one of the most ... 1 Comment Read More »
Articles • Search Engines

5 Reasons Why SEO Has a Bad Reputation

June 20, 2016 • Armando Roggio

If you start to type “seo is” into Google, the king of search engines is likely to autosuggest that “seo is dead” or that “seo ... 5 Comments Read More »
Articles • Conversion

Taking the Unexpected Out of Cart Abandonment

June 13, 2016 • Armando Roggio

The Internet is full of window shoppers. They look at products on virtual shelves, but most leave without buying anything, or at least that it ... Read More »
Articles • Marketing

5 Content Marketing Ideas for July 2016

June 13, 2016 • Armando Roggio

National holidays, movies, useful product information, and the upcoming Olympic Games can fuel your business’s content marketing campaigns in July 2016. Content marketing is the act ... Read More »

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