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Customer Retention
Prime Day’s Mobile AOV Challenge
July 20, 2025 • Armando Roggio
The most important Prime Day 2025 takeaway is not total revenue but rather shoppers' preferred device.
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Shipping & Fulfillment
USPS Rate Change Analysis July 2025
July 17, 2025 • Armando Roggio
The USPS's shipping rates are often the most cost-effective. The agency is essential to U.S. ecommerce.
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Design & Dev Tools
Llms.txt Could Help AI Find Your Store
July 13, 2025 • Armando Roggio
The proposed llms.txt standard would guide large language models to relevant web content, helping online shops show up in AI-powered shopping.
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Inventory
PIM Software Is Now a Growth Tool
July 8, 2025 • Armando Roggio
Product information management tools can utilize AI to generate unique descriptions of each item, tailored to the shopper or channel.
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Content Marketing
5 Content Marketing Ideas for August 2025
July 6, 2025 • Armando Roggio
Content marketing in August could target students, pet owners, readers, spa enthusiasts, and value shoppers.
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Payments
BNPL Loans to Impact Credit Scores
July 2, 2025 • Armando Roggio
FICO is launching new credit scores that incorporate buy-now-pay-later loans, possibly influencing the behavior of consumers, providers, and merchants.
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Conversion
Summertime Prep for Holiday Selling
June 29, 2025 • Armando Roggio
Summer is the right time to analyze last year's Q4 results for sales trends, campaign performance, and operational missteps.
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Conversion
Merchandising Lessons from Top Marketplaces
June 24, 2025 • Armando Roggio
We analyze the home pages of 10 marketplaces to spot common merchandising traits.
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Marketing & Advertising
Retail Media’s Performance Dilemma
June 22, 2025 • Armando Roggio
Selling ads to suppliers can transform a traditional relationship, shifting retailers to vendors and suppliers to buyers.
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Payments
Stablecoins Ease International Payments
June 18, 2025 • Armando Roggio
Shopify merchants can now accept USD Coin, a stablecoin cryptocurrency tied to the value of the U.S. dollar.
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Content Marketing
5 Content Marketing Ideas for July 2025
June 15, 2025 • Armando Roggio
July offers plenty of content marketing opportunities, such as picnicking, showcasing American-made products, and planning for the back-to-school season.
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Staffing
Can One Person Run a Billion-Dollar Store?
June 8, 2025 • Armando Roggio
The founder of Thinkr, a Shopify-centric AI platform, believes a solo entrepreneur could someday run a massive ecommerce company.
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Checkout Tactics
Cross-sell Tactics of Top DTC Brands
June 1, 2025 • Armando Roggio
Our just-completed analysis of 40 direct-to-consumer brands revealed several cross-selling techniques.
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Platforms & Apps
Shopify’s New AI Tools Empower Merchants
May 27, 2025 • Armando Roggio
The just-released "Editions Summer '25" includes a slew of AI-fueled tools to ease launching, operating, and scaling a store.
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Finance
Revenue Loans Are Fast Cash at a Price
May 25, 2025 • Armando Roggio
Merchant cash advances can fund time-sensitive opportunities. The downside is cost.
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Content Marketing
AI Is Diluting Your Brand
May 18, 2025 • Armando Roggio
Generative AI learns from the web and also contributes content to it. Is AI-generated brand copy becoming homogenized?
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Email & Text Marketing
RCS Interactive Texts Boost Ecommerce
May 13, 2025 • Armando Roggio
Rich Communication Services enables relatively more message interactivity, such as buttons, carousels, and branding.
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Content Marketing
5 Content Marketing Ideas for June 2025
May 7, 2025 • Armando Roggio
Our content ideas for June focus on driving sales for Father's Day, a top retail opportunity.
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Amazon & Marketplaces
Sell on Amazon without GTINs or UPCs
May 4, 2025 • Armando Roggio
Marketplace items require some form of a product identifier unless exempted by Amazon.
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Platforms & Apps
ChatGPT Shopping Is Coming
April 27, 2025 • Armando Roggio
ChatGPT's JavaScript now includes Shopify variable names, fueling speculation of an AI-powered shopping launch.
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Google Ads
SMB Ads Unchanged by Google Antitrust Ruling
April 23, 2025 • Armando Roggio
Despite the hubbub, the recent federal court decision will have a minimal advertising impact on smaller brands for three reasons.
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Business
Temu and Shein Cut U.S. Advertising
April 20, 2025 • Armando Roggio
Assuming Temu's and Shein's actions foretell a lesser U.S. role, a question now is, "Who benefits?"
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Marketing & Advertising
Another Privacy Pivot in Ad Targeting
April 13, 2025 • Armando Roggio
Ad targeting, having shifted to individuals, is returning to content-focused.
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Platforms & Apps
The Real Test of Unified Commerce
April 10, 2025 • Armando Roggio
Combining multiple commerce systems for a unified view of customers and products seems compelling. Do the benefits justify the cost?
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Platforms & Apps
How to Change a Domain Name in Shopify
April 6, 2025 • Armando Roggio
A change in products or focus could require a store to change its internet address.
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Content Marketing
5 Content Marketing Ideas for May 2025
April 2, 2025 • Armando Roggio
Topics in May could include Harry Potter, the Kentucky Derby, paranormal phenomena, bicycle commuting, and bees.
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Email & Text Marketing
Honeymoon Is Ending for Email Marketing
March 30, 2025 • Armando Roggio
Artificial intelligence, privacy, and spam protection make reaching subscribers more difficult.
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Marketing & Advertising
AI Will Help Advertisers and Shoppers
March 27, 2025 • Armando Roggio
Shoppers will see ads that interest them. Advertisers get better results.
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Inventory
Ecommerce and the Secondhand Boom
March 23, 2025 • Armando Roggio
Culture, marketplaces, and economics contribute to consumer demand for used clothing. Merchants can benefit.
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Payments
How BNPL Impacts Ecommerce Profits
March 20, 2025 • Armando Roggio
Customers spend more when buy-now pay-later is available. The downside to merchants is the cost.