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Management
To Build a Remote Workforce, Think Differently
July 25, 2017 • Armando Roggio
Remote employees can supercharge a company. Remote workers are often happier, more loyal, and more productive than their office-bound counterparts. But a business needs to manage remote employees differently and ... Read More »
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Marketing
Channel Signal C.E.O. on Product Review Analytics
July 21, 2017 • Armando Roggio
Product reviews can play an important role in ecommerce. Almost nine out of 10 shoppers read product reviews, and many studies over many years have shown that reviews help shoppers ... Read More »
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Management
Lessons from ‘Retail Apocalypse’: Invest in Technology, People
July 20, 2017 • Armando Roggio
Perhaps as many as 4,000 brick-and-mortar stores have closed in the United States since last year, creating what some are calling a “retail apocalypse.” This would-be industry-wide meltdown can teach ... Read More »
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Management
Viral Launch C.E.O. on Amazon Selling Tactics
July 14, 2017 • Armando Roggio
The Amazon marketplace contains nearly 500 million products, from about 2 million sellers. That’s a lot of competition for businesses that sell items there. In fact, being competitive on Amazon is exactly what ... Read More »
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Design & Development
Static Site Generators an Option for Ecommerce Blogs, Content
July 13, 2017 • Armando Roggio
Static site generators offer an alternative to content management systems like WordPress or similar and may produce faster-loading web pages that are more secure and less complex to maintain. Static ... Read More »
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Marketing
5 Content Marketing Ideas for August 2017
July 10, 2017 • Armando Roggio
For many businesses, content is marketing, an integral part of nearly all of the company’s promotional activities. While this can be good for a business, helping to create long-term customer ... Read More »
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Management
How to Audit Your Ecommerce Content, and Why
July 7, 2017 • Armando Roggio
An ecommerce content audit may help a retail businesses identify valuable assets, discover new content or product ideas, improve site design or navigation, generate more site traffic, and even earn ... Read More »
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Marketing
Content Marketing: 7 Tips for Proofreading and Editing
June 28, 2017 • Armando Roggio
Content marketing requires editing for the same reason gardening requires pulling weeds: It is essential for good results. At a magazine or online journal, it is common for an article to be ... Read More »
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Conversion
10 Tips for Better Product Category Pages in 2017
June 27, 2017 • Armando Roggio
Product category pages play an important role in an online shopper’s journey, acting as a hub for filtering products on the path toward making a purchase. A well-made product category page ... Read More »
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Design & Development
Imgix C.E.O. on Real-time Image Optimization
June 23, 2017 • Armando Roggio
Images are vital for ecommerce. Images on a home page, category pages, and campaign landing pages — they all help engage shoppers. But here’s the challenge: Are you optimizing those ... Read More »
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Marketing
Your Blog Needs an Editorial Mission Statement
June 20, 2017 • Armando Roggio
Content marketers — like newspaper editors and magazine publishers — must understand why they create content and for whom it is intended. A written, editorial mission statement for a blog ... Read More »
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Management
Successful Retailers Operate in 3 Businesses
June 14, 2017 • Armando Roggio
Online retailers, particularly mid-market and larger, are really in three businesses: selling products to consumers; software; and publishing. Retail commerce has become the convergence of in-store and online shopping. Regardless of a ... Read More »
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Marketing
5 Content Marketing Ideas for July 2017
June 9, 2017 • Armando Roggio
In July 2017, ecommerce content markers should have no shortage of content ideas, including producing articles, podcasts, and videos about national celebrations, cultural icons, and statistical data. For retailers, content marketing ... Read More »
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Marketing
Remember These 3 Email KPIs to Make More Money
June 7, 2017 • Armando Roggio
Good digital marketing campaigns create virtuous sales cycles, repeatedly engaging, converting, and supporting customers and prospects. Increase performance anywhere in the cycle and more sales should follow. Virtuous sales cycles in ... Read More »
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Management
Ship-from-store Fulfillment a Must for Brick-and-click Retailers
June 5, 2017 • Armando Roggio
Implementing a ship-from-store fulfillment program may help mid-market multichannel retailers better serve customers and earn more profit. This year, about one of every three brick-and-click, omnichannel retailers will have adopted a ... Read More »
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Conversion
5 Tips for Displaying Ecommerce Product Prices
May 31, 2017 • Armando Roggio
Pricing should not be a mystery. Posting clear, understandable prices for the products that your online store sells should be an important part of the site’s user experience design. In fact, ... Read More »
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Conversion
9 Tips to Build the Best Product Images
May 25, 2017 • Armando Roggio
The product detail page on an ecommerce site is where a shopper usually decides to buy. And when the shopper is about to make the decision, there are few things ... Read More »
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Conversion
Twiggle CEO: Site Search Should Think Like Humans
May 24, 2017 • Armando Roggio
By some estimates, more than half of the visitors to an online store will use that store’s site search to find products, and hopefully make a purchase. This fact alone ... Read More »
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Marketing
2017 SEO Checklist for Product Detail Pages
May 22, 2017 • Armando Roggio
Product detail pages are an online merchant’s most potent persuasion and conversion tools. Making those pages findable and desirable on search engine results pages should therefore be an important strategy. For ... Read More »
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Management
Does Ecommerce Need a Cooperative Shipping Revolution?
May 18, 2017 • Armando Roggio
If small and mid-sized online retailers cooperated, they may be able to develop a fast and reliable shipping network competitive with what Amazon, Walmart, and other industry-leading merchants can offer. Online ... Read More »
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Marketing
How to Get More Twitter Followers in 2017
May 12, 2017 • Armando Roggio
If your business has a significant number of engaged followers, Twitter can be a good way to distribute content; connect with customers and potential customers; and drive visitors to your ... Read More »
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Marketing
5 Content Marketing Ideas for June 2017
May 8, 2017 • Armando Roggio
Ecommerce content marketers might focus on Father’s Day, summertime, recent graduates, celebrity birthdays, and even forgiveness to find inspiration for articles, videos, and podcasts in June 2017. Content marketing is the ... Read More »
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Marketing
Ecommerce Marketing: Paid, Earned, Shared, Owned
May 4, 2017 • Armando Roggio
Marketing can be bewildering. You decide which combination of creative, content, and promotion leads to the best conversion or return on investment. How should advertising or labor be allocated? Should ... Read More »
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Management
5 Reasons to Hire Remote Workers
April 28, 2017 • Armando Roggio
Your ecommerce business is growing. You need developers, marketers, and customer service representatives. But how do you find the best employees? It’s simple: hire remote workers. Often ecommerce businesses start small. ... Read More »
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Management
ShipStation CEO on ‘Fast and Free’ Shipping Demands
April 26, 2017 • Armando Roggio
The process of creating satisfied customers starts with providing a level of service that’s greater than their expectations. For ecommerce, shipping is customer satisfaction’s frontline, and online sellers should aim to ... Read More »
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Marketing
The Secrets of Content Marketing
April 25, 2017 • Armando Roggio
Content marketers have a challenge. They’re tasked with creating content to attract, engage, and retain customers, but those marketers can never really be certain what specific content will resonate with ... Read More »
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Design & Development
NoSQL Databases May Be Your Next Competitive Advantage
April 21, 2017 • Armando Roggio
NoSQL databases offer improved performance, spur ecommerce innovation, may be less expensive than other options, and could improve management of big data. In short, your ecommerce business’s next competitive advantage ... Read More »
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Management
Tips for Rapidly Processing Ecommerce Orders
April 19, 2017 • Armando Roggio
Reduce the amount of time it takes for an online retail order to be picked, packed, and given to the package carrier, and your ecommerce business will have gone a ... Read More »
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Marketing
9 Critical Content Marketing Tasks, for Ecommerce
April 13, 2017 • Armando Roggio
Ecommerce businesses focused on content marketing have important tasks, from developing a content strategy to actually publishing content. Understanding those tasks will help you build your ecommerce content marketing team. Useful, informative, ... Read More »
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Marketing
5 Content Marketing Ideas for May 2017
April 11, 2017 • Armando Roggio
Need ideas to inspire your content marketing? In May 2017, you might try covering pets, writing about The Twilight Zone, speaking at a conference, interacting with shoppers, or making a ... Read More »
Armando Roggio
Armando Roggio is senior contributing editor for Practical Ecommerce and the director of marketing and ecommerce for a multichannel retail chain. He has 17 years of Internet and marketing experience. armando@practicalecommerce.com
Follow Armando's ecommerce tweets at @ecommerceboy.
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