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Design & Development
From Shopping Cart to Ecommerce Platform and Back Again?
September 21, 2017 • Armando Roggio
Ten or 15 years ago many of the companies selling goods and services online would have described their ecommerce software as a “shopping cart.” Now, changes in software development could ... Read More »
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Management
Using MoSCoW Prioritization for Ecommerce Projects
September 19, 2017 • Armando Roggio
Ecommerce businesses, like all businesses, have tasks or jobs that need to be done. Organizing tasks into priorities may help ecommerce owners and managers improve how their companies operate and ... Read More »
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Marketing
7 Tips for Selling Products at Events, Shows
September 15, 2017 • Armando Roggio
When online sellers step out of the office or warehouse to set up shop at a sporting event, a fair, or a similar show, those businesses have a good opportunity to ... Read More »
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Marketing
5 Reasons Your Omnichannel Retail Strategy Is Failing
September 11, 2017 • Armando Roggio
Even for established retailers with years of experience in one sales channel, providing a seamless shopping experience across multiple channels — brick-and-mortar, online, mobile, and beyond — can be challenging. Omnichannel retailing ... Read More »
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Marketing
5 Content Marketing Ideas for October 2017
September 7, 2017 • Armando Roggio
Retail competition is stiff and businesses selling simply on price or selection will find themselves in head-to-head competition with massive sellers like Amazon and Walmart. For many ecommerce businesses, the best ... Read More »
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Management
5 Ways Brick-and-mortar Retailers Can Get Started in Ecommerce
August 31, 2017 • Armando Roggio
In spite of what you may have heard, not every retailer is selling online, not every physical store is closing, and some successful brick-and-mortar shops have real concerns about getting ... Read More »
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Management
Why Isn’t Bitcoin More Popular with Shoppers?
August 25, 2017 • Armando Roggio
Bitcoin and other cryptocurrencies cost nothing to process, are almost immune to fraud, and keep customers’ financial information safe. So why aren’t more online shoppers using them? And why aren’t ... Read More »
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Marketing
Niche Retailers Have an Opportunity in Customer Experience
August 20, 2017 • Armando Roggio
Your customers are in control, and that could be very good for your ecommerce business. When stores compete on customer experience, small and mid-sized online retailers have an opportunity to ... Read More »
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Marketing
5 Email Marketing Tips to Try This Week
August 17, 2017 • Armando Roggio
Email marketing is one of the most powerful tools an ecommerce business can use to increase sales. Depending on who you ask, email marketing can generate a return on investment between ... Read More »
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Design & Development
Omnichannel Commerce Needs a New Kind of CMS
August 11, 2017 • Armando Roggio
Businesses striving to provide shoppers with omnichannel experiences need to find new ways to manage, store, and present product information. Commerce is changing. For retailers, shoppers now have many ways to ... Read More »
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Marketing
5 Content Marketing Ideas for September 2017
August 9, 2017 • Armando Roggio
What do bacon, spaceships, naval vessels, pop culture, and Christmas all have in common? They are all topics you can use to fuel your content marketing in September 2017. Content marketing ... Read More »
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Marketing
How to Reuse Content, to Supercharge Marketing
August 4, 2017 • Armando Roggio
Good content marketing ideas can be hard to come by. To get the most out of each idea, develop a plan to reuse your content. It can supercharge your marketing ... Read More »
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Design & Development
Which Comes First, the Ecommerce Platform or the Developer?
July 31, 2017 • Armando Roggio
Your ecommerce business needs a new platform and a developer — but in what order? An ecommerce platform is the software your business will use to conduct online transactions and a developer ... Read More »
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Management
To Build a Remote Workforce, Think Differently
July 25, 2017 • Armando Roggio
Remote employees can supercharge a company. Remote workers are often happier, more loyal, and more productive than their office-bound counterparts. But a business needs to manage remote employees differently and ... Read More »
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Podcasts
Product Review Analytics with Channel Signal C.E.O. Paul Kirwin
July 21, 2017 • Armando Roggio
Nearly nine out of 10 shoppers read product reviews, and many studies over many years have shown that reviews help shoppers to make online buying decisions. I recently spoke with Paul ... Read More »
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Marketing
Channel Signal C.E.O. on Product Review Analytics
July 21, 2017 • Armando Roggio
Product reviews can play an important role in ecommerce. Almost nine out of 10 shoppers read product reviews, and many studies over many years have shown that reviews help shoppers ... Read More »
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Management
Lessons from ‘Retail Apocalypse’: Invest in Technology, People
July 20, 2017 • Armando Roggio
Perhaps as many as 4,000 brick-and-mortar stores have closed in the United States since last year, creating what some are calling a “retail apocalypse.” This would-be industry-wide meltdown can teach ... Read More »
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Podcasts
Viral Launch C.E.O. on Optimizing the Amazon Selling Process
July 14, 2017 • Armando Roggio
There is a ton of competition for businesses who wish to sell on Amazon. The Amazon marketplace contains nearly 500 million products, from about 2 million sellers. Being competitive on Amazon ... Read More »
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Management
Viral Launch C.E.O. on Amazon Selling Tactics
July 14, 2017 • Armando Roggio
The Amazon marketplace contains nearly 500 million products, from about 2 million sellers. That’s a lot of competition for businesses that sell items there. In fact, being competitive on Amazon is exactly what ... Read More »
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Design & Development
Static Site Generators an Option for Ecommerce Blogs, Content
July 13, 2017 • Armando Roggio
Static site generators offer an alternative to content management systems like WordPress or similar and may produce faster-loading web pages that are more secure and less complex to maintain. Static ... Read More »
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Marketing
5 Content Marketing Ideas for August 2017
July 10, 2017 • Armando Roggio
For many businesses, content is marketing, an integral part of nearly all of the company’s promotional activities. While this can be good for a business, helping to create long-term customer ... Read More »
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Management
How to Audit Your Ecommerce Content, and Why
July 7, 2017 • Armando Roggio
An ecommerce content audit may help a retail businesses identify valuable assets, discover new content or product ideas, improve site design or navigation, generate more site traffic, and even earn ... Read More »
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Marketing
Content Marketing: 7 Tips for Proofreading and Editing
June 28, 2017 • Armando Roggio
Content marketing requires editing for the same reason gardening requires pulling weeds: It is essential for good results. At a magazine or online journal, it is common for an article to be ... Read More »
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Conversion
10 Tips for Better Product Category Pages in 2017
June 27, 2017 • Armando Roggio
Product category pages play an important role in an online shopper’s journey, acting as a hub for filtering products on the path toward making a purchase. A well-made product category page ... Read More »
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Podcasts
Former YouTube Exec on Real-time Image Optimization
June 23, 2017 • Armando Roggio
Images are vital for engaging shoppers on all parts of an ecommerce site. But here’s the challenge: Are you optimizing those images for the best performance? If not, your site ... Read More »
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Design & Development
Imgix C.E.O. on Real-time Image Optimization
June 23, 2017 • Armando Roggio
Images are vital for ecommerce. Images on a home page, category pages, and campaign landing pages — they all help engage shoppers. But here’s the challenge: Are you optimizing those ... Read More »
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Marketing
Your Blog Needs an Editorial Mission Statement
June 20, 2017 • Armando Roggio
Content marketers — like newspaper editors and magazine publishers — must understand why they create content and for whom it is intended. A written, editorial mission statement for a blog ... Read More »
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Management
Successful Retailers Operate in 3 Businesses
June 14, 2017 • Armando Roggio
Online retailers, particularly mid-market and larger, are really in three businesses: selling products to consumers; software; and publishing. Retail commerce has become the convergence of in-store and online shopping. Regardless of a ... Read More »
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Marketing
5 Content Marketing Ideas for July 2017
June 9, 2017 • Armando Roggio
In July 2017, ecommerce content markers should have no shortage of content ideas, including producing articles, podcasts, and videos about national celebrations, cultural icons, and statistical data. For retailers, content marketing ... Read More »
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Marketing
Remember These 3 Email KPIs to Make More Money
June 7, 2017 • Armando Roggio
Good digital marketing campaigns create virtuous sales cycles, repeatedly engaging, converting, and supporting customers and prospects. Increase performance anywhere in the cycle and more sales should follow. Virtuous sales cycles in ... Read More »
Armando Roggio
Armando Roggio is senior contributing editor for Practical Ecommerce and the director of marketing and ecommerce for a multichannel retail chain. He has 17 years of Internet and marketing experience. armando@practicalecommerce.com
Follow Armando's ecommerce tweets at @ecommerceboy.
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