Armando Roggio | Practical Ecommerce

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Articles by: Armando Roggio

Armando Roggio

Armando Roggio

Armando Roggio is contributing editor for Practical Ecommerce and the director of marketing and ecommerce for a multi-channel retail chain. He has 17 years of Internet and marketing experience. armando@practicalecommerce.com

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Articles • Marketing

5 Interesting Uses of Customer Data for Ecommerce Marketing

September 26, 2016 • Armando Roggio

Each time a retailer interacts with a customer there is an opportunity to learn a little more about that customer and how to better serve ... Read More »
Articles • Marketing

2016 Holiday Marketing Checklist for Online Retailers

September 21, 2016 • Armando Roggio

The 2016 Christmas shopping season will begin in earnest in just the next month. Now is the time to make certain that you have your ... Read More »
Articles • Marketing

YouTube’s 3H Strategy Can Fuel Your Content Marketing

September 18, 2016 • Armando Roggio

In a 100-page whitepaper, YouTube has suggested dividing content marketing into three complementary types to help your business attract, engage, and retain an audience of ... 1 Comment Read More »
Articles • Social Media

How to Set Up a Twitter Card for Your Ecommerce Site

September 14, 2016 • Armando Roggio

With a bit of data, online retailers can improve the way products are shared on Twitter, defining a specific image and description to be displayed ... 2 Comments Read More »
Articles • Marketing

5 Content Marketing Ideas for October 2016

September 13, 2016 • Armando Roggio

In October 2016, content marketers have plenty of opportunities to engage customers and potential customers by publishing articles or releasing videos about Halloween, the upcoming ... 3 Comments Read More »
Articles • Marketing

How to Find Your Ecommerce Subscription Niche

September 7, 2016 • Armando Roggio

Subscription ecommerce is booming. There are thousands of “box” merchants selling everything from beard oil to brioche — weekly, monthly, and quarterly. Finding a distinct ... 1 Comment Read More »
Articles • Marketing

Individualized Coupon Codes Prevent Abuse, Enable Tracking

September 1, 2016 • Armando Roggio

Individual coupon codes assigned to specific shoppers help retail marketers avoid coupon abuse and make it possible to fine tune promotions. Promotional or coupon codes are ... 1 Comment Read More »
Articles • Social Media

5 Twitter Lessons from Well-known Retailers

August 30, 2016 • Armando Roggio

Many well-known retail brands use Twitter to connect with shoppers, offer deals, and market the items they sell. Those brands can inspire small retail businesses ... Read More »
Articles • Design & Development

Build a Responsive, Mobile-first Cart Page with Bootstrap

August 25, 2016 • Armando Roggio

An ecommerce shopping cart page is most naturally a display of tabular data, listing the title and price for each item a shopper has selected. ... Read More »
Articles • Marketing

How to Bring Online Shoppers into Physical Stores

August 22, 2016 • Armando Roggio

Brick-and-click retailers, those with physical stores and an online shop, can use the rich data ecommerce provides to encourage online shoppers to visit the retailers’ ... Read More »
Articles • Marketing

Using Referral Marketing to Fuel Ecommerce Subscriptions

August 17, 2016 • Armando Roggio

When your subscribers refer your ecommerce subscription service, they are helping your business grow. Both the customers who refer your products and the referred customers ... 3 Comments Read More »
Articles • Management

How to Think Like an Email Spammer

August 15, 2016 • Armando Roggio

Sending folks useless or unwanted emails may seem intuitive. But if you really want to infuriate and violate, you’ll need a plan. And remember, only ... 2 Comments Read More »
Articles • Management

For Holiday Ecommerce Fulfillment, Success Starts in August

August 9, 2016 • Armando Roggio

To be successful during the short, high pressure Christmas shopping season this year, ecommerce retailers should plan now to make certain they have the products ... 1 Comment Read More »
Articles • Marketing

5 Content Marketing Ideas for September 2016

August 8, 2016 • Armando Roggio

Ecommerce marketers can use content to connect with customers and prospects in September 2016, offering up compelling videos, shopping guides, seasonal how-to articles, or celebrating ... 3 Comments Read More »
Articles • Management

Olympic Committees Seek to Restrict Content Marketing, Social Media

August 5, 2016 • Armando Roggio

The International Olympic Committee (IOC) and the United States Olympic Committee (USOC) are warning athletes and businesses not to use Olympic trademarks in content and ... 3 Comments Read More »
Articles • Marketing

3 Easy (and Slightly Radical) Ways a Headline Can Spark Content Marketing

August 4, 2016 • Armando Roggio

Turn content marketing creation on its proverbial head and generate great content marketing ideas from killer headlines with these easy tricks. If you asked two professional ... 3 Comments Read More »
Articles • Design & Development

Make Animated GIFs in Adobe Photoshop CC

August 2, 2016 • Armando Roggio

Social media networks, including Pinterest, Twitter, and Facebook, have sparked an animated GIF renaissance. More than a few online retailers are regularly posting GIF animations to ... 8 Comments Read More »
Articles • Marketing

A Brief Guide to Contrarian Ecommerce Marketing

July 31, 2016 • Armando Roggio

Search engine optimization, paid search advertising, and digital banner advertising are among the most popular forms of ecommerce marketing, but they may not be the ... 1 Comment Read More »
Articles • Carts & Platforms

What Flavor Is Your Shopping Cart?

July 27, 2016 • Armando Roggio

Ecommerce platforms are software solutions that make it possible to build an online store, display products, and complete transactions over the Internet. In spite of ... 3 Comments Read More »
Articles • Marketing

For Content Marketing, Use History

July 25, 2016 • Armando Roggio

Stories are engaging. People love listening to a well-told tale. Just ask anyone who has ever binged watched a series on Netflix, Hulu, or the ... 4 Comments Read More »
Articles • Management

Learning from 10 Types of Ecommerce Competitors

July 21, 2016 • Armando Roggio

Knowing your competition can help your ecommerce business discover opportunities, avoid mistakes, and differentiate. With this in mind, it can be a good idea to gather ... 1 Comment Read More »
Articles • Marketing

Order Confirmation Emails Can Build Loyalty, Sell More

July 18, 2016 • Armando Roggio

Shoppers love order confirmation emails. They open them repeatedly, click on links, and give them priority in the inbox. In fact, confirmation emails may help ... 4 Comments Read More »
Articles • Marketing

5 Content Marketing Ideas for August 2016

July 13, 2016 • Armando Roggio

The 2016 Summer Olympic Games, the back-to-school season, a couple of insects, and history can fuel your August 2016 content marketing creativity. Content marketing is a ... 2 Comments Read More »
Articles • Design & Development

The Real Benefit of Accelerated Mobile Pages

July 10, 2016 • Armando Roggio

The Accelerated Mobile Pages project’s restrictive subset of HTML tags, CSS, and JavaScript encourages web developers and designers to employ practices that may improve the ... 2 Comments Read More »
Articles • Design & Development

CSS, JavaScript Frameworks for Ecommerce Sites in 2016

July 7, 2016 • Armando Roggio

The CSS and JavaScript frameworks an ecommerce business chooses can have a significant impact on that business’s website features, performance, and development costs. The combination of ... 3 Comments Read More »
Articles • Design & Development

A Better Way to Store Ecommerce Product Information

July 3, 2016 • Armando Roggio

How an ecommerce site stores and accesses product information can have a significant impact on site performance. Online retail businesses, small and large, may benefit from ... 3 Comments Read More »
Articles • Design & Development

Lessons from 99 Retail Website Footers

June 29, 2016 • Armando Roggio

Stuffed full of links, contact information, legal notices, email subscription forms, and social media icons, the footer section of many ecommerce web pages might seem ... 4 Comments Read More »
Articles • Marketing

6 Ecommerce Email Marketing Campaigns for Q3 2016

June 26, 2016 • Armando Roggio

Email marketing campaigns around holidays and seasons can help to drive ecommerce sales in the third quarter of 2016. Email marketing remains one of the most ... 1 Comment Read More »
Articles • Search Engines

5 Reasons Why SEO Has a Bad Reputation

June 20, 2016 • Armando Roggio

If you start to type “seo is” into Google, the king of search engines is likely to autosuggest that “seo is dead” or that “seo ... 5 Comments Read More »
Articles • Conversion

Taking the Unexpected Out of Cart Abandonment

June 13, 2016 • Armando Roggio

The Internet is full of window shoppers. They look at products on virtual shelves, but most leave without buying anything, or at least that it ... Read More »

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