10 Brands on Vine

Vine is Twitter’s video sharing app that allows users to record six-second looping videos on their iOS or Android smartphones. Many brands have embraced Vine as a fun tool to promote their products and inspire followers.

Here is a list of companies producing Vine videos. There are micro how-to videos, behind-the-scenes footage, inspirational scenes, and Vine contests for brand followers.

General Electric

General Electric creates and promotes inspiring moments of science under the hashtag #6SecondScience. Recently it announced a #6SecondScience fair for people to share science projects. It’s an example of the company’s social media drive to promote “imagination at work.”

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Urban Outfitters

Urban Outfitters provides style clips and useful how-to videos for its hipster audience. It was one of the first brands to launch a contest campaign on Vine, teaming up with Converse, where fans submitted clips under the hashtag #yourchucks to win prizes.

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Lowe’s

Lowe’s produces micro how-to videos under the hashtag #LowesFixInSix. This Vine clip offers a practical use for an old rake head. The clips are a captivating blend of creativity and efficient home improvement.

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Lucky Magazine

Lucky Magazine offers behind-the-scenes footage and fun how-to style videos. Clips under the hashtag #lessonsinlayering offer quick lessons on putting together looks, with variations as the layers build. This video presents layered looks for summer.

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Oreo

Oreo has grown a dedicated social media following by celebrating its iconic brand and having fun with its cookie. Under the hashtag #OreoSnackHacks, Oreo’s Vine videos present quick and quirky ways to utilize the cookie in snack recipes. This video shows how to make Oreo freeze pops.

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Peanut Butter Co.

Possibly the best example of Vine success comes from Peanut Butter Co. On National Peanut Butter and Jelly Day (April 2), this small peanut butter company shared a six-second creation of a great PB&J sandwich, which ended with a downloadable coupon. The clip went viral with more than 300,000 views and 6,000 coupon downloads.

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ASOS

ASOS is the U.K.’s largest independent online fashion and beauty retailer. Along with an assortment of fun style videos (one of which demonstrates putting jeans in a blender), its Vine clips feature happy customers receiving their packages. Fans send these clips, and the winners receive an unspecified prize.

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Calvin Klein

Calvin Klein is a fashion and lifestyle brand, with a modern aesthetic and a history of in-your-face imagery. Its Vine videos feature simple iconic scenes that speak to the Calvin Klein brand and behind-the-scenes clips from runway events. This clip is one of a series, all showing the same model working out.

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Cadbury

Cadbury UK is a chocolate and candy company. Under the hashtag #CadburyKitchen, its Vine videos feature creative recipes using its candy. This clip shows how to bake a “brookster” – half brownie, half cookie.

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Etsy

Etsy is the online marketplace for handmade and vintage items, and craft supplies. Its Vine videos feature DIY and cool craft projects. This clip kicks off its #craftparty 2013, a celebration of party craft by the Etsy community.