Practical Ecommerce

10 Free Website Speed Tests

Before your customers enter your ecommerce store, they’re waiting for it to load. Page load time is the lapsed time between the moment a user requests a new page and when that page is fully rendered by the browser. Reducing page load times can reduce bounce rates and increase conversion rates.

Here is a list of free tools to test your page load time. There are simple speed tests, comprehensive tests with simulated traffic from around the globe, and multiple-site tests for head-to-head comparisons. Several of these tools offer suggestions to improve a site’s performance.

Google PageSpeed Insights

Google PageSpeed Insights analyzes the content of a web page and generates suggestions to make that page faster. Recommendations are based on general principles of web page performance, including resource caching, data upload and download size, and client-server round-trip times.


YSlow analyzes web pages, suggests why they’re slow based on Yahoo!’s rules for high performance web sites, and then offers suggestions for improvement. When analyzing a web page, YSlow deducts points for each infraction of a rule and then applies a grade to each rule.


GTmetrix uses PageSpeed and YSlow to grade your site’s performance and provides recommendations to fix. The site also features tools to monitor your site and track its performance, such as video playback and performance reports.


Pingdom lets you identify what about a web page is fast, slow, and too big, as well as the best practices you’re not following. View file sizes, load times, total website speed and other details about every page element. You can sort and filter this list in different ways to identify performance bottlenecks.

Web Page Analyzer

Web Page Analyzer is a simple and straightforward web page speed analyzer. Enter a URL to get page size, composition, and download time. It sums up page components, and then offers advice on how to improve page load time.

Which loads faster?

Which loads faster? is a handy tool to compare loads times of two sites side-by-side. Go head-to-head with your competitors or match up against the industry big dogs, as you tweak your performance to ensure your edge.

Load Impact

Load Impact provides a free tool for load testing and performance testing. Test your site’s performance with mounting traffic. Choose a worldwide load zone, then test simulated clients, bandwidth, data received, and requests per second. The tool displays a nice chart to measure load time as more clients become active.

OctaGate SiteTimer

OctaGate SiteTimer is another straightforward timer for loading website pages and page elements. The results are presented in a clear bar graph. Element downloads are listed with start times, connection times, and end times. Site Speed Checker Site Speed Checker is a simple and useful tool that allows you to enter up to 10 URLs to test simultaneously. Test your site against a batch of competitors at one time.


WebPagetest lets you test your website speed from multiple locations around the globe using real browsers and consumer connection speeds. Enter multiple URLs to compare them side-by-side, or compare sites against industry pages. Perform advanced testing, including multi-step transactions, video capture, content blocking and more.

Sig Ueland

Sig Ueland

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  1. Arnel Colar May 15, 2013 Reply

    I find Google pagespeed test useful but I don’t like some of their suggestions to improve page speed.

    Some are just to technical for me to accomplish and some ruins the overall design of my site. Like when it asked to compress my images so it loads faster, my high quality images went dull.

    Any suggestions on how to compress images but still retain its quality?

    • Kyle August 19, 2013 Reply


      I would take and use the program that Sig suggested. I haven’t been able to visually see any difference in the images that it compresses.

      It’s easy to install on WordPress. It also compresses images as you upload them on the website and you can click the Bulk Smashit button and it will compress all your previous images.

  2. Sig Ueland May 15, 2013 Reply

    Hi Arnel,

    Here are some free image-resizing tools to try:





  3. bugbug January 12, 2014 Reply

    you can use for test speed website

  4. Craig Hyde February 24, 2014 Reply

    Here’s another one that we made which mashes up Google PageSpeed with a load time breakdown chart:

    The idea is to dumb it down to show you which optimizations will give the highest return on effort.

  5. ventas July 3, 2014 Reply

    why website speed tools are showing diferent speed rank on

  6. Mohamed Moaaz July 5, 2014 Reply

    I find Google pagespeed test useful but I don’t like some of their suggestions to improve page speed.

  7. baraon September 13, 2014 Reply

    Hi Sig…. about CDN you ever make it to increase the pagespeed test?? i want to make high pass but said must have a CDN network ..

    or you can know cheap cdn?? thanks-

  8. Milind K. January 5, 2015 Reply

    Hi Nice article for improving our web site speed and it is very necessary to improve performance because the SER’s results are based on it.

  9. Abdulla January 6, 2015 Reply

    why website speed tools are showing different speed rank on

  10. Frank March 18, 2015 Reply

    Test your Internet speed with our powerful DSL Speed Test Tools. Check your internet DSL speed with accurate upload and download speed test results.

  11. kasiakrn April 21, 2015 Reply

    Good stuff! Thanks for sharing. Looks like we posted on similar issues on our blog, would be great if you cast an eye:

  12. Michael July 6, 2015 Reply

    GTMetrix sucks now. I used to get 1.5 seconds average on their site, and now it barely even shows 3 seconds after they changed their website. I am looking for something else now.

  13. kingsley July 16, 2015 Reply

    Thanks for the list, pingdom is showing me different results from gtmetrix

  14. kumar July 26, 2015 Reply

    The website loading is very much important now days. In fact, it is good for reducing your website’s bounce rate as well. For a webmaster it is very important to test their website time to time for the consequences.

    This post is a good collection of the information for the webmasters. Thanks for sharing a quality stuff. I have a few collection of tools that one can use it for free.


  15. Andrew September 8, 2015 Reply

    Also has a nice platform for running website speed tests

  16. algeria October 6, 2015 Reply

    I find Google pagespeed test useful but I don’t like some of their suggestions to improve page speed.

  17. Korbinian Brodmann November 10, 2015 Reply

    From all the speed testing websites mentioned in the article I definitely like GTMetrix the best. I especially love the analysis it provides.

    Another good one I personally use is which I mostly use for their tools and it has some good beginner material on it.

  18. November 26, 2015 Reply

    Indeed, Google pagespeed test is useful but it’s difficult to follow their suggestions….

  19. Juliette Cubizolles November 26, 2015 Reply

    I use to detect all issues of my website pages. It’s really effective.

  20. Andrew April 21, 2016 Reply

    Try the free website speed tests, the best page load test tool I’ve found so far.

  21. Ashraf August 2, 2016 Reply

    Really very useful & helpful post. Thanks for sharing.

  22. Chandan Kumar July 6, 2017 Reply

    Please review my new tool Site Relic ( to check the website load time from 9 locations across devices. I believe this would be useful to your audience.

  23. Chandan Kumar July 10, 2017 Reply

    Nice list. I recently launched a new tool (Site Relic) to test website speed from 9 locations using Mobile & Desktop. I believe this will be beneficial too.