Practical Ecommerce

5 Quick Tips for Shipping Internationally

Cross-border online sales may account for a significant portion of total ecommerce orders in just the next few years, according to some reports. But for many small online retailers the task of actually shipping a package internationally and understanding all of the associated rules, regulations, and risks can be daunting.

Last year, Dynamic Business, an Australian publication, reported that international shipments might account for 20 percent of that nation’s total ecommerce purchases by 2017. Similarly, the Boston Consulting Group estimated the “Internet Economy” would almost double by 2016, as tens of millions of users begin shopping online from nations like China, Brazil, and Mexico and worldwide more than 3 billion people access the Internet.

Given these sorts of estimates, selling internationally represents a significant opportunity for online retailers. Setting aside international marketing, website localization, or even dealing with any number of currencies, the job of putting a product in a box, placing a proper label on that box, and having it sent out can be an unknown for a small business owner. What follows are five tips to help a small online retailer get started with international shipping.

Choose Products Wisely

Not everything that a retailer sells is a good candidate for international trade. As an example, a multi-channel farm and ranch retailer based in the Northwest recently received a request from Israel. A horse trainer there specializing in western riding and roping wanted to order several large horse feeders. The retailer ships these feeders within the U.S. for about $140.00 each, but sending the plastic and steel corner feeders to Israel would have been more than $1,500.00.

Try to focus on relatively small, light, and easy to ship items.

Understanding Country-specific Regulations, Requirements

Vietnam makes it illegal to import foreign calendars — yes, calendars — for commercial purposes, according to a UPS informational video. This means that online retailers based in the U.S. may not send quantities of more than 100 calendars to customers in Vietnam. Doing so is a crime.

This is just one example of the dozens, if not hundreds, of country-specific regulations that can make international shipping seem complicated. To help, UPS has a handy tool in its international shipping information section that lets shippers retrieve a list of regulations. Simply input the origin and destination countries, and UPS returns information about what’s required.

UPS has a handy tool for finding international shipping regulations.

UPS has a handy tool for finding international shipping regulations.

All of the regulation data is also available from other carriers and the U.S. Department of Commerce. With a good understanding of these rules, international shipping will seem a lot easier.

Target Specific Countries

Given the rules and regulations described above, it can be a good idea to learn, if you will, about international ecommerce by targeting specific countries first. For example, it can be a lot easier for U.S.-based online retailers to ship to Canada or Mexico than to ship to Uganda.

Pick one or two nations and become good at shipping there. Then step-by-step, expand into other nations.

Know What the Shipping Costs

When a U.S.-based retailer ships a t-shirt from Los Angeles to Topeka, there is a single shipping rate. But send that same t-shirt across a border and a whole new set of duties and taxes apply. Understanding the total cost of sending an order internationally is referred to as the “landed cost” and it is important that retailers understand this cost before sending an order.

Imagine what a customer might do if there is suddenly a $20 duty added to an item when it arrives at their door. They might refuse the shipment, and the retailer will have both lost the sale and the cost of freight.

Fortunately, major carriers like FedEx, UPS, and USPS offer tools or even application programming interfaces (APIs) that make it possible to calculate the landed cost and integrate shipping tools into a merchant’s ecommerce platform.

Use Fulfillment Services

Finally, it is possible to take the headache out of shipping internationally, simply hire a fulfillment service like Fulfillment by Amazon, Shipwire, or many others to manage international orders.

In most cases, the retailer will pay a flat fee per order and the fulfillment service will manage packing, labeling, shipping, and monitor all of those pesky rules and regulations.

Many fulfillment services have global warehouses too so that when a merchant’s sales to, say, the United Kingdom justify it, the retailer may actually inventory products in the U.K. at a fulfillment service’s facility and enjoy domestic shipping rates.

Armando Roggio

Armando Roggio

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  1. myusername May 10, 2013 Reply

    You say, "major carriers like FedEx, UPS, and USPS offer tools or even application programming interfaces (APIs) that make it possible to calculate the landed cost and integrate shipping tools into a merchant’s ecommerce platform."

    I have never seen this from USPS and couldn’t find it anywhere on their website. Can you provide a source for this please?

  2. gobias May 13, 2013 Reply

    Any tips on dealing with customs? USPS won’t track it after it crosses the border and my packages are always getting held by customs.

  3. Richard Brock May 14, 2013 Reply

    I agree that picking the correct country is so important. Shipping to Australia or the UK is going to be a lot easier than other parts of the world.

    Gobias, aligning your country and product should reduce custom issues, but then customs is a subject in itself.

  4. Derek Bacharach May 14, 2013 Reply

    @myusername: go to the calculate shipping page on the USPS website. Choose a country that you want to ship. Complete the rest of the page including weight and choose package. On the next page you’ll get all the different rates in a table. Right above the table in the top right corner is a link to the country’s customs prohibitions and restrictions. Click on this link to get everything you need to know about that country.

    @gobias: I agree with you. The only country where you have a chance at tracking beyound US borders is Canada. If you need to track down a package there, call the Canadian Post and inquire about the shipment using the customs tracking number. 9 out of 10 times they have more info than USPS tracking. It’s extremely easy to get to a live operator and they’re gosh-darn friendly.

    I’ve had to eliminate countries based on their restrictions and prohibitions based on what I sell. I won’t decide what to sell based on these countries restrictions since 95% of my business has been in the US BEFORE the USPS international rates skyrocketed in January. Since then it’s 99.5%.

    I’ll give a word of warning about Italy: do not try shipping clothing to this country. It runs the risk of being confiscated even when you indicate the clothing is new on the customs form.

  5. David Maier May 14, 2013 Reply

    @myusername: it looks like USPS keeps the documentation for all their APIs at Their international shipping calculator specifically is documented at

  6. MariePaule August 7, 2013 Reply

    There is also the opposite solution if the retailer does not want the responsibility and headache of filtering which countries to send what to and getting FAQs about shipping rates that he has no influence over.
    One of these is to direct your customer to a worldwide shipping bag during checkout, if this customer is outside of your normal shipping zone (for ex outside the US).

    That way you can still grow in a cross-border market, but shipping, handlings and customs etc are handled by the customer or the worldwide shopping bad, not the retailer. The leading one you can plug into is
    All purchases made in any of the leading shopping metropoles and countries are combined into one shopping bad and sent to the customer, anywhere in the world. The same route is used in case goods are returned. This is a new trend that retailers should not miss out on as it is very much to their advantage.

  7. jack December 16, 2014 Reply

    It is the excellent on the process of shipping in a business which is vital for every businessmen.

    bizbilla b2b

  8. sam March 20, 2015 Reply

    It s all about locating the right shipping company who knows about International shipping ;

  9. Ian Johanson December 15, 2015 Reply

    I think the biggest problem with shipping overseas, aside from the size of the item, is getting the objects through customs. I would never have guessed that it was illegal to import calendars to Vietnam and am sure there are other strange laws in other countries prohibiting trade. I know that problems like this are easy to avoid if I do my research on what I’m shipping. However, is there a place where I could go to find out what can not be imported to different countries without going to their customs site?

  10. Jane February 2, 2016 Reply

    I have small online shop in Uk, would like to increase sales and get new potential market in Russia. I have found one company in Uk who can deliver my items, may be someone can help me and explain there is any difficulties with Russian Customs? I have asked that guys and they have explain a bit, but I would like to get good advice from someone who already trade in

  11. Dan Purcell February 2, 2016 Reply

    Great article, Armando. Cross-border ecommerce is a big deal and a great opportunity. From my experience, the average order size from international customers is much higher than domestic customers. As far as a tool that takes care of calculating shipping, duties, taxes, etc., here’s a shameless plug for the company I work for: We offer a plugin for most e-commerce platforms that does this calculation for your customers at checkout.

  12. James Bergman April 28, 2016 Reply

    I think the most important thing to consider when shipping overseas is what the different rules and regulations are for that country. Hopefully your shipping company will be aware of anything you cannot ship, but you should be as well. You don’t want to make plans for shipping only to find out that you can’t ship the item after all.

  13. Jessie Harrison August 15, 2016 Reply

    I need to get some help mailing a package. I’m mailing it internationally, so I’m a little nervous. Because something packages can get stolen or lost. The product is actually pretty small, so hopefully that will help. What do you think my best method to try is?

  14. Sterling Pryce September 18, 2016 Reply

    Cross-border commerce can be a massive infusion of revenue but no doubt carries with it complications associated with logistics and fulfillment.

    I can tell you firsthand that shipping items to Russia has been exceedingly challenging largely due to the failures among shipping companies to effectively deliver to residential homes. The issues inevitably begin and end with customs where packages are frequently lost mishandled and disappear.

    I operate a EU-based company selling throughout Europe and America. I warehouse and fulfill international shipments to Russia from my partner fulfillment center in Miami USA, having found it to be the most cost-effective and having the highest probability for end-customer delivery.

    Furthermore sending parcels to international customers from Miami tends to be very inexpensive for my items.

    The other side of the logistics coin is reverse logistics which these guys manage for me from Miami as well. Merchandise is aggregated then consolidated and sent to me wholly in one export.

    When it comes to reverse logistics and re-importing returned merchandise, remember that you must keep all receipts commercial invoices and airway bills which are to be presented to customs in order to prevent paying double duty and tax.

    For those interested I use American eBox

  15. Jamal December 12, 2016 Reply

    Currently, I`m living in Asia and have been using freight forwarders for many years without problems. I got a cheap shipping rate and it’s a great solution. Not all of the shops may offer international shipping and when it comes to crossing US border my package used to be unlocked by the customs many times and it appeared that my customs declaration was somehow filled wrong by USPS. Since then I`m using only.

    So, in the end, we need to find an alternative solution. As I buy a lot online I need to choose a forwarder with insurance, which is not offered by USPS or FedEx or some other service. I really don`t care who will ship my purchases but I do care about its safety and fast arrival, and that`s the point to be considered by the small shopkeepers who intends to ship internationally.

  16. Radev Liyanage January 30, 2017 Reply

    It is quite hard to find a good shipping company in Sri Lanka, especially one with a good and informative website. However i did manage to find one; Lanka Marine Services (LMS) which is one of the oldest and most well-known shipping company in the shipping community in Sri Lanka. If you want further details, check out their website:

  17. Gayani De Silva June 30, 2017 Reply

    Yes, I agree! It is hard to find a good shipping company in Sri Lanka. I ship my items abroad through LMS (Lanka Marine Services). It’s not just shipping, they have so many other services too. You can check them out here: