It’s time to look at the new ecommerce books for fall 2016. There are titles on the entrepreneurial life, innovative financing, creative marketing, customer relationships, content marketing, mobile commerce, and more.
I compiled this list using Amazon. From Amazon’s “Books” category, I selected “Business & Money.” From there I chose the “Processes & Infrastructure” sub-category and selected “E-commerce.” Then I handpicked titles from that group, based on customer ratings and relation to ecommerce. In addition, I selected a few titles from the “Small Business & Entrepreneurship” sub-category.
New Ecommerce Books
Mission: How the Best in Business Break Through by Michael Hayman, Nick Giles
From tech pioneers Google and Airbnb, to retail giant Whole Foods, Mission shows how business is changing people’s lives through the power of purpose, culture and campaigning. Uncover the secrets of what it takes to succeed: how to discover and define your commercial purpose, hone it into a campaign, and turn customers into advocates. Paperback $18.95; Kindle $9.99.
Killing It: An Entrepreneur’s Guide to Keeping Your Head Without Losing Your Heart by Sheryl O’Loughlin, Steven Blank
The former CEO of Clif Bar, co-founder of Plum, and serial entrepreneur offers insights about launching and growing a business while maintaining a fulfilled life in this practical guide — filled with hard-won advice culled from the author’s own sometimes dark, raw experiences. If you don’t invest in your wellbeing, your business will not succeed, nor will you. Kindle $14.99; Hardcover $27.99.
UnMarketing: Everything Has Changed and Nothing Is Different by Scott Stratten and Alison Kramer
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You’ve been told to act like other people, talk like other people, and market like all the people. But it is time for you to unlearn everything and start to unmarket yourself. Create a relationship with your customers, and make yourself the logical choice for their needs. In this second edition, because Everything Has Changed and Nothing Is Different, the book has been expanded with new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today. Paperback $22.00.
The Content Trap: A Strategist’s Guide to Digital Change by Bharat Anand
Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this book reveals important lessons, smashes celebrated myths, and reorients strategy. Kindle $14.99; Hardcover $17.94.
Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes, and Other Mobile Strategies to Grow Your Business by Jamie Turner and Jeanne Hopkins
Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to use SMS for business, incorporate 2D and QR codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Get practical, step-by-step guidance for implementing a mobile marketing campaign. Kindle $13.00; MP3 CD $7.34.
Virtual Competition: The Promise and Perils of the Algorithm-Driven Economy by Ariel Ezrachi and Maurice E. Stucke
Shoppers with Internet access and a bargain-hunting impulse can find a universe of products at their fingertips. But in markets continually manipulated by bots and algorithms, is competitive pricing an illusion? Take a harder look at today’s app-assisted paradise of digital shopping. While consumers reap many benefits from online purchasing, the sophisticated algorithms and data crunching that make browsing so convenient are also changing the nature of market competition, and not always for the better. Hardcover $29.95.
What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint by Nicholas J. Webb
What Customers Crave examines how the hyper connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you’re on your way to success. Kindle $23.75; Hardcover $19.99.
Why Deals Fail: And How to Rescue Them by Anna Faelten, Michel Driessen, Scott Moeller
The combined value of all merger-and-acquisition deals from 1980 to the end of 2015 was almost $65 trillion — bigger than the current annual world economy value outside the U.S. In that same period, almost 900,000 deals were announced. Many were questionable, as Why Deals Fail shows. With companies expected to continue to merge in record numbers, it is time to learn some critical lessons from those deals. Why Deals Fail is aimed at business people who want to understand better how M&A can drive corporate fortunes. Paperback $17.99; Kindle $11.99.
One Hour Marketing: The Entrepreneur’s Guide to Simple Effective Marketing by Herman Pool
Who says marketing has to takes weeks or months to plan and execute? All you need is sixty minutes. If you’ve been running your business on empty because marketing seemed too confusing, too difficult, and too time consuming, One Hour Marketing provides what you need to know to make your marketing work fast. In a book you can read in one hour, Herman Pool show you why marketing works, how you can build a plan in an hour, and then execute it without huge time commitments. Paperback $13.25; Hardcover $22.64.
Smart Money: How Innovative Finance Is Transforming Our World by Alan Barrell, Amber Nystrom
In the new world of social networks, connectivity, and mass peer-to-peer communication, finance is changing — access to money is opening up as power is transferred from established channels to communities and “crowds.” By democratizing finance, these innovations offer opportunities for social development on an unprecedented scale. Learn about microfinance, crowdfunding, peer-to-peer lending, impact investing, venture philanthropy, bitcoins and other crypto-currencies, invoice factoring finance, asset venture capital, and more. Paperback $19.95.
Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More Paperback by Grant Leboff
Digital Selling guides salespeople in acquiring the core digital skills needed to understand the new models of consumer behavior. It explains how to build a brand that is relevant, visible, and has value for the consumer. Discover why embracing the social web is vital, how sales roles change in a digital environment, how to build an online network, how to create structure and time for your lead generation, how to get noticed, and how sales and marketing can work together. Paperback $18.99; Kindle $24.95.