Spring is here, which means it’s time to look at the new ecommerce books. There are titles on content marketing, crowdfunding, platform enterprises, brand identity, startup strategy, and building a business with little or no budget.
I compiled this list using Amazon.com. From Amazon’s “Books” category, I selected “Business & Money.” From there I chose the “Processes & Infrastructure” sub-category and selected “E-commerce.” Then I handpicked titles from that group, based on customer ratings and relation to ecommerce. In addition, I selected a few titles from the “Small Business & Entrepreneurship” sub-category.
New Ecommerce Books
Outside-In Marketing: Using Big Data to Guide Your Content Marketing by James Mathewson, Mike Moran
Your marketing itself must provide value to customers — whether they buy today, next month, or far into the future. Outside-In Marketing shows how to integrate content marketing with big data to deliver exactly the right messages to exactly the right customers and influencers. Get up-to-the-minute practices, techniques, recommendations, guidelines, and metrics for mining the language your customers already use. Learn to engage your customers on their terms, with their words. Paperback $16.16.
Crack the Customer Mind Code: Seven Pathways from Head to Heart to Yes! by Gary Hennerberg
Marketing and sales messages can fall short when they’re not aligned with how the mind naturally processes information and makes decisions. In Crack the Customer Mind Code, veteran marketer Gary Hennerberg reveals seven pathways through the mind and lays out how to align marketing messaging with the various ways people think. Kindle $7.99; Paperback $17.95.
Get Scrappy: Smarter Digital Marketing for Businesses Big and Small by Nick Westergaard
The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Get Scrappy will help you demystify digital marketing, build a strong brand with something to say, find inspiration in unexpected places, create and promote relevant content, and do more with less. Kindle $20.85; Hardcover $21.95.
Scaling Lean: Mastering the Key Metrics for Startup Growth by Ash Maurya
In Scaling Lean, serial entrepreneur and author Ash Maurya offers a tactical handbook for measuring and scaling a tech startup with maximum efficiency and efficacy. Maurya pairs real-world examples of startups like Airbnb and Dropbox with techniques and language from the manufacturing world to create a new model for measuring and describing an early stage startup’s success. Kindle $15.99; Hardcover $19.23.
Platform Revolution: How Networked Markets Are Transforming the Economy — And How to Make Them Work for You by Sangeet Paul Choudary, Marshall W. Van Alstyne, Geoffrey G. Parker
Uber. Airbnb. Amazon. Apple. PayPal. These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way people do business. Platform Revolution is a book on platform models, whether those platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride. Discover the what, how, and why of this revolution in this “owner’s manual” for creating a successful platform business. Kindle $14.16; Hardcover $17.91.
Start Your Business on a Ramen Noodle Budget: 12 Lessons on Becoming a Young Entrepreneur When You are Broke! by Felecia Hatcher
You don’t need millions of dollars to get your business idea off the ground. But you do need to start, with what you have and where you probably are, on a “ramen noodle” budget. Learn to harness your true grit, tap into your network to gather the resources you need to launch your business, and stand out, even with limited funds. Paperback $19.95.
The Crowdfunding Handbook: Raise Money for Your Small Business or Start-Up with Equity Funding Portals by Cliff Ennico
Crowdfunding is changing the game for private companies. JOBS Act legislation empowers privately owned companies to raise capital from investors without going through the rigorous the process for an initial public stock offering or private placement. The Crowdfunding Handbook translates JOBS Act regulations into a clear set of dos and don’ts for entrepreneurs and small-business owners looking to get in early and do things right. Paperback $18.45.
Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age by Shama Hyder
Offering five essential principles that crack the code on marketing successfully in today’s ecosystem, Momentum will help you learn how to spot opportunities to grow your organization and brand in the midst of marketplace chaos. Regain your sanity by separating out the critical from the trivial and the foundational rules from the ephemeral gimmicks. Kindle $11.99; Hardcover $24.95.
The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand by Karen Leland
By creating a brand (business or personal) via careful planning, instead of by default, leaders and companies bring their brand promise into every interaction across the board. Learn to build personal, team, and business brands that work in harmony and parallel with each other, as you motivate others to action from creation to implementation. Paperback $21.95.
Alibaba: The House That Jack Ma Built by Duncan Clark
This is an insider’s account of how a teacher built one of the world’s most valuable companies. In just a decade and half, Jack Ma, a man from modest beginnings who started out as an English teacher, founded and built ecommerce site Alibaba into one of the world’s largest companies. Alibaba’s $25 billion IPO in 2014 was the largest ever. Follow Jack Ma’s career, from humble successes and early failures to overcoming rivals from China and Silicon Valley. Kindle $14.99; Hardcover $18.96.
Online Marketing for Busy Authors: A Step-by-Step Guide by Fauzia Burke
If you’re interested in online publishing and digital content marketing, here is a step-by-step guide on the process of identifying your unique personal brand, defining your audience, clarifying your aspirations and goals, and setting priorities. Get advice on designing a successful website, building a mailing list of super-fans, blogging, creating an engagement strategy for social media, and more. Kindle $16.95; Paperback $13.93.