Practical Ecommerce

12 Sites for Ebook Publishing

Ebook sales will be $9.7 billion in 2016, more than three times this year’s $3.2 billion in sales, according to a recent report by Juniper Research. Online publishers and ebook distributors offer a growing opportunity to authors and small publishers, as well as affiliate marketers.

Here is a list of ebook publishing resources. There are mainstream ebook stores, as well as ebook aggregators, which provide a gateway to retailers. Aggregators may offer additional services besides distribution, such as design, formatting, and marketing.

Ebook Stores

Amazon Kindle Store. The Amazon Kindle Store lists over one million digital titles. It supports Portable Document Format (PDF), Amazon’s Kindle Format (AZW), and Mobipocket (MOBI). To publish books in the Kindle Store, access the Kindle Direct Publishing site. Royalty rates are 70 percent for titles priced between $2.99 and $9.99 that are at least 20 percent lower than the lowest list price for the title’s print version. For other prices, the royalty rate is 35 percent. Affiliates earn up to 15 percent commissions.

Amazon Kindle Store.

Amazon Kindle Store.

Barnes & Noble Nook Books. Nook Books offers over 2.5 million titles. It supports Epub Format (EPUB) and PDF. To publish in the Barnes & Noble store, access its PubIt! site. Royalty rates are 65 percent for titles priced between $2.99 and $9.99. For other prices, the royalty rate is 40 percent. Affiliates earn 6 percent commissions.

Apple iBookstore. The Apple iBookstore lists over 700,000 titles. It supports all formats. To publish in the iBookstore, access the requirements and application. The royalty rate is 70 percent. Apple does not pay publishers until they meet payment requirements and earning thresholds, which vary by territory. Small publishers may get paid faster using an ebook aggregator.

Sony Reader Store. The Sony Reader Store lists over 1.2 million titles. It supports the ePub and PDF formats. The Reader Store does not allow independent authors to publish directly. Authors and small publishers must go through an aggregator such as Smashwords. If you publish to Sony using Smashwords, your royalty will be 60 percent.

Sony Reader Store.

Sony Reader Store.

Kobo. Kobo lists over 2.3 million titles and focuses on mobile devices including cell phones. It supports the ePub format. To publish on Kobo, authors and small publishers must use Smashwords or eBookIt. In addition to royalty rates, Kobo charges a conversion fee that starts at $29. Kobo affiliates earn up to 25 percent commissions.

Diesel eBook Store. Diesel eBook Store lists over 2.4 milliion titles. To publish on Diesel, authors and small publishers must go through Smashwords. Diesel affiliates earn 10 percent commissions.

Google eBookstore. Google eBookstore lists over 3 million titles. It has an affiliate program based on Google Affiliate Network (GAN) and Google AdSense. Authors and small publishers can submit their books by joining the Google Books Partner Program. Google will upload a PDF and add books to search results for free.

Google eBookstore.

Google eBookstore.


Smashwords. Smashwords publishes and distributes ebooks to Barnes & Noble, Sony, Apple, Kobo, and Diesel. Authors and publishers retain full control over how their works are published, sampled, priced and sold. It offers a variety of tools to help authors market their ebooks. Smashwords pays a royalty of 60 percent of the retail price when the ebook sells. Payments are quarterly.



BookBaby. BookBaby publishes and distributes ebooks to Amazon, Barnes & Noble, Sony, and Apple. BookBaby offers a variety of services such as format conversion, cover design, and even custom book printing. BookBaby’s basic package is $99, plus $19 annual fee after the first year. The author retains 100 percent of royalties from online retail stores. Payments are weekly.

Lulu. Lulu publishes and distributes ebooks to Apple and Barnes & Noble. It offers authors a variety of editorial and marketing services such as cover art, formatting and editorial review. For a limited time, Lulu pays the author 90 percent of the royalties from online retail bookstores. Lulu pays monthly by PayPal or quarterly by check.



FastPencil. FastPencil publishes and distributes ebooks to Amazon, Barnes & Noble, Sony, and Apple. It offers add-on services such as custom cover, interior book design, editorial review, and formatting review. FastPencil charges a $149 fee and 20 percent of royalties from online retailers. Payments are quarterly.

eBookIt. eBookIt publishes and distributes ebooks to Amazon, Barnes & Noble, Sony, Apple, and Kobo. eBookIt provides file conversion and formatting review. eBookIt charges an upfront fee, starting at $49 if the ebook is provided in an ePub format, as well as 15% of royalties from online retailers. Payments are monthly.



Sig Ueland

Sig Ueland

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  1. Jhon Ber January 11, 2012 Reply

    A great Digital book store for children –

    digital books, cookbooks, movies and tv series (Kung Fu PAnda, LazyTown, Hello Kitty, Garfield).

    Available for the iPad, PC, Mac, Nook, Android

  2. ahaminwebrainz April 28, 2012 Reply

    Very useful post for ebook publishing. It will help for all the authors and publishers to promote the book. I also recommend for ebook conversion service.

  3. authorzilla July 4, 2012 Reply is the Global Publisher for Indie authors.

    Compare all the aggregators here –

  4. glenbonnet October 23, 2012 Reply

    Found one too. For self-publishing indie authors. Novelnook From their website: Novelnook is an online eBook store that specializes in serialized novels and self-publishing. Authors can self-publish their eBooks for free and receive all sales directly to their Paypal accounts – no royalty fees!

  5. WebDevelopment August 14, 2013 Reply

    Very informative. I currently working on promoting a comic book to the internet and I think the aggregator info provided is a quick and efficient way to convert to the right ebook format and publish to stores without much toil. Thanx.

  6. Daniel Turner November 24, 2013 Reply

    Another good website that I have my e-book on is Book Gallery. It is a new site so it’s still kinda small and I don’t get too many sales. If anyone’s interested the link is

  7. Deepak Gupta November 25, 2013 Reply

    This post is really good. I came across while looking for some more information about ebook publishing.I do ebook conversion but was looking for some information about ebook publishing too. Thanks

  8. Emma March 11, 2014 Reply

    my best favorite free ebook reader website is

  9. insout January 11, 2015 Reply

    i write books and i want a publisher that can publish my book for free and can deduct his payment on each sales. or if you can introduce a site that publish for

  10. Gil January 12, 2015 Reply

    The best service for creating free interactive storybooks and sharing or selling them through a marketplace is

    it’s free and offers the option to convert the book into an iPad or Android app

    you can import and embed any video, music, narration, photos or animation from any account – facebook, youtube, flickr, etc. and it’s cross platform – so it runs on any computer or tablet. On top of it all, the Bookclip editor allows you to easily add filters, crop and trim images and photos, record your narration, sync the narration, create animations and much more – with no design or programming skills necessary.

    all books are sold using a PayPal account and all the data is stored in the cloud on Google Servers.

    As mentioned, it is FREE.

  11. nick July 25, 2015 Reply

    i am a pc user can i publish my book on ibookstore

  12. alan kelley October 9, 2015 Reply

    Trying to find a company or business that can post my books to multiple ebook stores. Thanks!

  13. Dan March 31, 2016 Reply

    Most of the information on this page is very INCORRECT! Most of the sites do NOT allow authors to publish books and the information on this page is very misleading. Please remove itunes, Barnes & Noble, Book baby & Smashwords as they are incorrect

  14. James November 9, 2016 Reply

    If you are looking for platform to write and publish web serials or books online, i would definitely recommend you to try out

  15. Mark R Morris Jr November 28, 2016 Reply

    You should add to your list. Great site, pays instantly to paypal and is by far the most flexible publishing platform around for those with an audience. They also pay higher royalties at about 90%+.

  16. novrian August 21, 2017 Reply

    in Indonesia there is new ebook marketplace that is that allow writers directly self-publish their ebooks and other digital content, and given dashboard to monitor selling realtime.

  17. JC January 3, 2018 Reply

    Calculate the royalty rates of Amazon, Lulu, iBooks, Smashwords, B&N Nook, Google Play Books, Rakuten Kobo with this ebook profit margin calculator! Simply introduce the price you’ve thought of selling your book and you will get back the royalty you will get per sale! Here