Snapchat, the disappearing messages app, may have started as a novelty for millennials. But with over 150 million daily users, and innovative new ad tools like Geofilters and Sponsored Lenses, Snapchat has become an useful network for brands to connect with followers.
Here is a list of tools for marketing a brand on Snapchat. There are tools and resources from Snapchat and third-party companies to run campaigns, measure results, connect with influencers, and build a following on Snapchat.
Tools from Snapchat
Snapcode. A Snapcode is a Snapchat-styled QR code. Create a customized Snapcode for your brand. iOS and Android phones will open inside Snapchat when they scan a Snapcode with the app’s camera. Snapcodes are a fun and creative way for businesses and other sites to promote themselves and their content, beyond a standard URL.
Discover. Browse through channels from top publishers that curate content daily. Watch live stories from an event, check out local stories, and more. Press and hold on a channel icon for a quick summary of what it has to offer. To see that channel on your Stories screen every day, just tap Subscribe.
Snap Ads. Snap Ads offer mobile video ads with the choice to add interactive elements. Snap Ads begin with an up to 10-second vertical, full-screen video ad that appears in the context of other snaps. You can also give Snapchatters the choice to swipe upwards to see more, revealing extended content, such as a long-form video, article, app install ad, or mobile website.
Geofilters. Businesses and individuals can purchase on-demand Geofilters for their event, business, or a specific location. Upload your own, or use a template to get started. Pick a time and set a geofence for your Geofilter. Submit your Geofilter and have it reviewed within one business day.
Sponsored Lenses. Sponsored Lenses — here’s the PDF overview — offer a creative way for brands to make an impression, while providing interactive fun for users. Users take video selfies and overlay images. Lenses are created by Snapchat in partnership with brands, and only 100 campaigns, roughly, have been run since the ad format debuted in October 2014. As a result, Lenses are currently out of the reach of small and medium-sized businesses. But the format’s design should become more accessible to brands. And the popularity of the interactive format is a lesson for all brands. Taco Bell’s Cinco de Mayo campaign alone was viewed 224 million times.
Third-party Tools for Snapchat
Snaplytics. Snaplytics is an analytics tool for Snapchat. Learn which of your marketing efforts are working on the platform. Snaplytics has features for brand analytics, publishing and managing stories on Snapchat, and competitor analysis. Compare multiple Snapchat accounts, schedule stories ahead of time, and get actionable metrics and insights. Price: Free for one Snapchat account. Premium plans start at $29 per month.
The Ultimate Guide to Snapchat Marketing. From AdEspresso, this is a comprehensive guide for marketing on Snapchat. It’s a good resource for small businesses that are interested in launching campaigns on the platform. Get a rundown of platform features, links to tutorials, a variety of brand campaign examples, and a large list of reasons businesses should be on Snapchat.
GhostCodes. GhostCodes is a resource to help brands grow their Snapchat channel and connect with relevant Snapchat creators and influencers. Find Snapchatters through dozens of categories and thousands of interests.
Unofficial Snapchat Button. Use this generator to create a button to promote your Snapchat account. Once you’re happy with how it looks, copy and paste the generated code onto your website where you would like the button to appear.
/r/SnapchatGeofilters. For designers and businesses, /r/SnapchatGeofilters is a place for discussing, sharing, critiquing, and suggesting Snapchat Geofilters. Submit a Geofilter, get a list of Geofilter design services, and more.
Snapchatters. Snapchatters is a curated list of Snapchat users and their stories, intended for followers to add on Snapchat. Snapchatters are submitted by anyone, and the best are added to the list. Featured Snapchatters are primarily solo producers without editorial teams. Snapchatters is a good resource for examples of effective content from no-budget productions. The Snapchatters blog is on Medium.
Peek. Peek is an app to discover and follow Snapchat creators. Follow your favorite creators from Snapchat on Peek. Discover the best and most popular Snapchat Stories content. Quickly and easily add people discovered on Peek to Snapchat. View previously made snaps and videos. With Peek, Snapchat stories never expire, allowing you to re-watch and share any story.