Celebrate the holidays with new ecommerce books. Here is a list of new ecommerce and Internet-marketing books for winter 2015. There are new titles on big data, cryptocurrency, content marketing, mobile commerce, branding, small business tactics, and the visions of Internet icons.
I compiled this list using Amazon.com. From Amazon’s “Books” category, I selected titles from the “E-commerce” sub-category of “Internet & Web Culture.” Then I handpicked titles from that group, based on customer ratings and relation to ecommerce. In addition, I also selected titles from the “Small Business & Entrepreneurship” sub-category of “Business & Money.”
New Ecommerce Books
Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand by Jeremy Miller
Sticky Branding is a branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Its 12.5 guiding principles are drawn from interviews with CEOs and business owners. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a sticky brand. Paperback $17.35.
Data-ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else by Steve Lohr
Steve Lohr, a technology reporter for The New York Times, chronicles the rise of Big Data, addressing cutting-edge business strategies and examining the dark side of a data-driven world. Data-ism is about the next phase, in which vast, Internet-scale data sets are used for discovery and prediction in virtually every field. Lohr explains how individuals and institutions will need to exploit, protect, and manage their data to stay competitive in the coming years. Kindle $16.99; Hardcover $21.77.
Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader by Brent Schlender and Rick Tetzeli
Becoming Steve Jobs takes on and breaks down the existing myth and stereotypes about Steve Jobs. It seeks to answer the central question about the life and career of the Apple co-founder and CEO: How did a young man so reckless and arrogant, exiled from the company he founded, become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people? Kindle $11.99; Hardcover $21.78.
Future Crimes: Everything Is Connected, Everyone Is Vulnerable and What We Can Do About It Hardcover by Marc Goodman
Future Crimes provides a glimpse into the dark side of technological innovation, examining the unintended consequences of a connected world. Offering a way out, it provides steps to survive the progress unfolding before us. Future Crimes serves as a call to action that shows how we can take back control over our own devices and harness technology’s tremendous power for good. Kindle $10.99; Hardcover $20.12.
Joy, Inc.: How We Built a Workplace People Love Paperback by Richard Sheridan
Learn to rethink your workplace. Joy, Inc. offers an inside look at Menlo Innovations, a small software company in Ann Arbor, Michigan, that’s won numerous growth awards and was named an Inc. magazine “audacious small company.” With joy as the explicit goal, CEO Rich Sheridan and his team changed everything about how the company was run, removing the fear and ambiguity that typically make a workplace miserable. Kindle $11.99; Paperback $12.00; Hardcover $21.95.
Marissa Mayer and the Fight to Save Yahoo! by Nicholas Carlson
Marissa Mayer and the Fight to Save Yahoo! is the inside story of how Yahoo got into such awful shape in the first place, Marissa Mayer’s controversial rise at Google, and her desperate fight to save an Internet icon. This book captures Mayer’s rise and Yahoo’s missteps as a dramatic illustration of what it takes to grab the brass ring in Silicon Valley. Kindle $12.74; Hardcover $21.78.
Online Marketing for Small Businesses in Easy Steps: Includes Social Network Marketing by Julia Doherty
Online Marketing for Small Businesses in Easy Steps is aimed at the emerging small business owner. This guide shows how to build your platforms from a marketing perspective. Explore your website, blogging platforms and the mechanics of social networking sites like Facebook, LinkedIn, Twitter, Pinterest, YouTube, and Google Plus. This book covers the essential steps to online marketing success, helping you to implement a strategy and measure the results. Paperback $13.70.
Screw the Valley: A Coast-to-Coast Tour of America’s New Tech Startup Culture: New York, Boulder, Austin, Raleigh, Detroit, Las Vegas, Kansas City by Timothy Sprinkle
Screw the Valley is a book for start-ups that are looking for the ideal place to start-up. It calls on today’s entrepreneurs and aspiring business owners to forget California and explore other options across the country — cities that offer more room to breathe, easier access to funding and talented workers, fewer heads to butt, and less money down the drain. It gives readers a window into the startup potential in seven cities, detailing which industries are thriving where, and highlighting the unique appeal and character of each location. Kindle $10.10; Hardcover $20.46.
Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs by David B. Yoffie and Michael A. Cusumano
Strategy Rules analyzes the strategies, principles, and skills of three of the most successful and influential figures in business — Bill Gates, Andy Grove, and Steve Jobs — offering lessons for all managers and entrepreneurs on leadership, strategy and execution. Kindle $14.44; Hardcover $21.77.
The Age of Cryptocurrency: How Bitcoin and Digital Money Are Challenging the Global Economic Order by Paul Vigna and Michael J. Casey
Why should anyone care about Bitcoin? In The Age of Cryptocurrency, Paul Vigna and Michael J. Casey seek an answer to this question. This book demystifies cryptocurrency — its origins, its function, and what you need to know to navigate a cyber economy. Cyber money is poised to launch a revolution, one that could reinvent traditional financial and social structures. The digital currency world will look very different from the paper currency world. Learn how to be ready. Kindle $12.74; Hardcover $20.51.
Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media by Kim Garst
In Will the Real You Please Stand Up, social media advocate Kim Garst shares the tips, tricks, and techniques that have helped her navigate and dominate the social media world. Not just a how-to book on social media, Will the Real You Please Stand Up is a guided journey to discovering “the most unstoppable force in nature, something which you already have but just don’t know how to harness and unleash.” Kindle $8.49; Paperback $13.55; Hardcover $27.66.
The Content Revolution: Telling a Better Story to Differentiate from the Competition by Mark Masters
By Mark Masters, founder of content marketing company, The ID Group, The Content Revolution is about the modern marketing method of communicating through content. The old marketing way — shouting louder than your competitor — is dead. The only differentiator a business has is the story it tells. The Content Revolution introduces the new marketing vocabulary with interviews from content marketing pioneers, including Joe Pulizzi, Chris Brogan, Ann Handley, Robert Rose, and Jay Baer. Paperback $15.36.
The Third Screen: The Ultimate Guide to Mobile Marketing by Chuck Martin
This new edition explores the new breed of consumers on the go and always on, tapping into content at the touch of a button. The Third Screen defines the implications, strategies, and tactics used to thrive in the mobile revolution. It links technological developments to behavioral changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future. Paperback $15.16.