Practical Ecommerce

14 Color Tools to Grow Your Business

Color has a powerful affect on consumers. According to KISSmetrics, up to 90 percent of a person’s initial assessment of a product is based solely on color. Bring dynamic color palettes to your website design to increase conversions and grow your business.

Here is a list of tools to bring color to your website. There are tools to create colors, harness colors from your images, set text and background color contrasts, discover and develop color palettes, and share inspirational colors with others.

Adobe Color CC

Adobe Color CC.

Adobe Color CC.

Adobe Color CC, formerly Adobe Kuler, is an app to capture color combinations, on the web or from the mobile app. Extract color themes using your camera or an uploaded image. Experiment with combinations using the interactive color wheel or edit your colors using RGB color sliders. Create themes with pre-sets based on color theory.

Coolors

Coolors.

Coolors.

Coolers is an app to generate color schemes. Create a color, lock it, and get color combinations. You can also type in your colors, adjust components, and change color order. Easily save or export palettes. Mobile apps are available for iOS and Android.

Color Safe

Color Safe.

Color Safe.

Color Safe is a tool to access color palettes based on Web Content Accessibility Guidelines issued by W3C. Enter a background color, and determine text styling. Text colors are generated with recommended contrast ratios for small or large text.

CheckMyColours

CheckMyColours.

CheckMyColours.

CheckMyColours is a tool for checking foreground and background color combinations of all DOM elements and determining if they provide sufficient contrast. All the tests are based on the algorithms suggested by the World Wide Web Consortium.

The Color App

The Color App.

The Color App.

The Color App is a Mac tool for finding colors. Instead of a circle, the app uses a grid interface, creating separation between colors, making it easier to select the preface color. Sample colors and find out the RGB, Hex, and HSLA values.

Color Hunter

Color Hunter.

Color Hunter.

Color Hunter is a tool to find and make color palettes from images. Upload an image and get a color palette based on the colors in the image. Search by tag or Hex color code or image URL.

Multicolr Search Lab

Multicolr Search Lab.

Multicolr Search Lab.

Multicolr Search Lab is a collection of 20-million images to search by color. The colors are extracted from Creative Commons images with MulticolorEngine.

ColorExplorer

ColorExplorer.

ColorExplorer.

ColorExplorer is an online toolbox for working with color palettes. Quickly and easily create, manage, and evaluate color palettes. Get a color palette based on your own graphics. Explore matching algorithms and browse popular color libraries. Determine if your text and background colors meet W3C guidelines.

Color

Color.

Color.

Color is a single web

page to find and save color. Move back and forth for hue, up and down for lightness, and scroll for saturation.

SpyColor

SpyColor.

SpyColor.

SpyColor is a color information and conversion tool. Enter a color name or code, then get conversions to color models, generated schemes, analogous colors, and monochromatic shades and tints.

ColorZilla

ColorZilla.

ColorZilla.

ColorZilla is an extension for Chrome or Firefox to assist with basic and advanced color-related tasks. ColorZilla includes a Color Picker, Eye Dropper, Gradient Generator, and more. Get a color reading from any point in your browser, quickly adjust this color, and paste it into another program. Analyze the page and inspect a palette of its colors. Even create advanced multi-stop CSS gradients.

COLOURlovers

COLOURlovers.

COLOURlovers.

COLOURlovers is a social network for people to create and share colors, palettes, and patterns. Access a variety of tools to create color palettes. Connect with the community for inspirational color design.

Pictaculous

Pictaculous.

Pictaculous.

Pictaculous is a color palette generator from MailChimp. Upload an image and get a palette. Get additional palette suggestions with Adobe and ColourLovers integrations.

ColRD

ColRD.

ColRD.

ColRD is a social site to discover and share inspirational elements of color. Share colors, palettes, gradients, patterns, and colorful images. ColRD also includes useful tools, including a color picker and a color sphere.

Sig Ueland

Sig Ueland

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  1. Carlos Rivera June 16, 2015 Reply

    Great list! Two of my favorites are: Adobe Color CC and COLOURlovers. Thanks!

  2. Terence Gray July 12, 2015 Reply

    The article title suggests that colour tools can help grow your business. At best, misleading. Harnessing the emotional connection of colour to drive customer empathy, and ultimately sales, can only be effective in the overall context of wider design principles. However, I would agree that effective use of colour can drive can be used to drive consumer engagement and conversions. If interested in the effect of colour on conversions you may like to check out http://bit.ly/colour-for-ecommerce-conversions