Spring is here and so are new ecommerce books. Here is a list of new ecommerce and Internet-marketing books for spring 2013. There are new titles on creating viral content, delivering customer support, emulating the success of business mavericks and top brands, and several books on social media marketing.
I compiled this list using Amazon.com. From Amazon’s “Books” category, I selected “Browse Subjects” and chose the “Business & Investing” sub-category. From there, I selected “Industries & Professions,” and chose “E-commerce.” Then I handpicked titles from that group, based on customer ratings and relation to ecommerce.
New Ecommerce Books
Contagious by Jonah Berger
If you’ve wondered why certain stories get shared, emails get forwarded, or videos go viral, Contagious explains why and shows how to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread. Kindle $10.99; Hardcover $13.97.
Website Optimization by Andrew B. King
Website Optimization combines the disciplines of online marketing and site tuning to attain a competitive advantage. Improve your online marketing with effective paid and natural search engine strategies, conversion methods, and copywriting guidelines. Kindle $17.27; Paperback $26.39.
Visual Social Media Marketing by Krista Neher
If you want your website or any of your online content to be shared, images should be at the forefront of your strategy. This book explains why images are so important, as well as how to create a comprehensive image strategy for your business online. Kindle $6.04; Paperback $6.36.
The Lean Entrepreneur by Brant Cooper, Patrick Vlaskovits, Eric Ries
The Lean Entrepreneur combines powerful customer insight, experimentation, and actionable data to empower individuals, teams, and entire companies to evolve their vision and create value. Kindle $19.99; Hardcover $21.53.
Creative Intelligence by Bruce Nussbaum
Creative Intelligence illustrates how to connect creative output with a new type of economic system, Indie Capitalism, where creativity is the source of value, where entrepreneurs drive growth, and where social networks are the building blocks of the economy. Kindle $12.79; Hardcover $16.98.
The Customer Rules by Lee Cockerell
The former executive vice president of Walt Disney World shares indispensable rules for serving customers with consistency, efficiency, creativity, sincerity, and excellence. Lee Cockerell explains how success in business depends upon winning and keeping customers. Kindle $11.99; Paperback $11.52; Hardcover $12.98.
Light, Bright and Polite by Josh Ochs
Light, Bright and Polite outlines counter-intuitive marketing techniques used on more than 36 brands in multiple industries. Josh Ochs shows brands how to keep their social media messaging safe. Kindle $0.99; Paperback $14.49; Hardcover $24.95.
The Edge: 50 Tips from Brands that Lead by Allen P. Adamson
The Edge examines how the leading brands meet specific challenges and maintain their dominance in the market. It reveals the guiding principles to ensure the message stays focused, remains clear, and continues to drive a brand to the top of the market. Kindle $12.99; Hardcover $16.66.
42 Rules for B2B Social Media Marketing by Michael Procopio, Peter Spielvogel, Natascha Thomson
In this book, social media practitioners Michael Procopio, Peter Spielvogel, and Natascha Thomson explain how you can best leverage social media for your business. Learn how to understand market requirements, engage in conversations with your customers, build awareness for your solutions, and generate targeted leads with social media. Kindle $9.99; Paperback $17.95.
Business Brilliant by Lewis Schiff
In Business Brilliant, Lewis Schiff explores common myths about wealth and explains how legendary entrepreneurs have subscribed to a set of priorities that are different from the mainstream. Kindle $13.59; Hardcover $17.15.
Return on Relationship by Kathryn Rose, Ted Rubin
In Return on Relationship, Ted Rubin and Kathryn Rose present real world, practical ideas that will help businesses maximize their potential through community-focused tools on the Internet. Discover the importance of moving from convince-and-convert to converse-and-convert. Kindle $8.39; Paperback $10.99; Hardcover $16.99.
500 Social Media Marketing Tips by Andrew Macarthy
This is a guide to social media for business, covering the primary platforms, including Facebook, Twitter, Pinterest, Google+, and YouTube. Get tips on how to build your brand in social media spaces, attract and engage with customers, and increase sales. Kindle $3.99; Paperback $9.97.
insightful Knowledge – An Enlightened View of Social Media Strategy & Marketing by Stephen Monaco
This book guides you through the strategies and marketing tactics that make up the best practices for successful social media marketing, and all the components interrelated to social marketing initiatives. Learn to create and implement your own customized social media strategy with confidence. Hardcover $17.52.
Can’t Buy Me Like by Bob Garfield, Doug Levy
Welcome to the relationship era. Now that people can easily discover most everything that’s been said about your brand, you can’t manipulate, seduce, persuade, flatter, or entertain them into loyalty. Learn from case studies how success stems from treating customers like human beings, rather than data points. Kindle $12.99; Hardcover $13.98.
The Social Media Marketing Book by Dan Zarrella
The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which to use and how to use them. Plan and implement campaigns intelligently, measure results, and track your return on investment. Kindle $9.99; Paperback $12.69.