A giveaway contest is an enduring promotional tool. A contest attracts and rewards fans, and the item is usually the prize. A giveaway can create buzz around a product or a brand.
On social media, giveaways are relatively simple to run and easy to understand. Here is a list of giveaway contest examples on social media. There are both one-time and recurring giveaways. Before launching your own giveaway, be sure to review the contest guidelines for Facebook, Instagram, Twitter, or whatever social platform you use.
Kettle Brand – National Potato Chip Day
To celebrate National Potato Chip Day, Kettle Brand ran the “Your potato chip puns are so a-peeling” giveaway. Contestants submitted their best potato chip pun, and the five jokes with the most likes won. Not only did fans create funny content, but they also got to determine the winner. The prize was a case of Kettle Brand potato chips for each of the five winners — an affordable prize for the brand, and a terrific windfall for potato chip lovers.
Absolut – #GetJuicy
To launch its new Absolut Juice line of vodka, Absolut started the #GetJuicy giveaway. Fans complete an entry form for a chance to meet musician Lizzo at her Miami concert and after-party, along with round-trip flight, hotel, and swag bag. The entry form is on a website landing page. The contest is promoted on Facebook
Fabletics – #GiftsForMeSweeps
During the end-of-year holiday season, Fabletics ran the #GiftsForMeSweeps “12 days of giveaways,” culminating in the ultimate prize package: two $250 gift cards for the winner and a friend to purchase workout gear for the new year. In the spirit of the season, the contest included the natural 112-day countdown for added hype and suspense. To enter, fans liked the photo, followed the account, and tagged a friend for entry. An extra entry was awarded for reporting with a hashtag. Winners were notified via direct message.
LEGO – #SDCC2019
In celebration of the yearly Comic-Con event in San Diego, LEGO ran an “SDCC” giveaway on Twitter. To enter, contestants retweeted the post. The winner of the Dark Knight of Gotham set was notified via Twitter.
SUAVs – Monthly Giveaway
SUAVs, maker of the comfort shoe of the same name, has a monthly giveaway. The entry form is on a landing page, while the giveaway is promoted on Facebook. Winners are drawn on the 1st of each month.
Cosabella – Monday Giveaway
Cosabella, maker of Italian luxury lingerie, has a weekly Monday giveaway on Instagram. Each week, participants like a photo, follow the Instagram account, and comment on a topic, such as listing their favorite product shown in an image. Prizes are the displayed products.
Hydro Flask – 200,000 Followers
To celebrate gaining 200,000 followers on Instagram, Hydro Flask gave away 32 oz. flasks to two winners. To enter, participants followed the account and tagged two friends in the comments. In addition to rewarding fans, the contest was an easy way to extend the brand’s reach.
Domino’s Pizza – #PieceofthePieContest
Domino’s Pizza launched a big giveaway on Instagram with a $10,000 prize going to one superfan. Contestants followed the account, posted a photo proving why they’re superfans, and used the #PieceofthePieContest hashtag. The contest generated nearly 1,000 entries, providing plenty of creative pizza-inspired imagery for followers to browse.
Kopari Beauty – 100,000 Followers
Kopari, a maker of coconut-powered beauty products, ran a giveaway in celebration of gaining 100,000 Instagram followers. Followers listed their favorite Kopari item and tagged a friend. The prize was a collection of Kopari products, along with a Kopari hat, towel, and sweatshirt.
Running Warehouse – Freebie Friday
To promote the availability of a new running shoe, Running Warehouse partnered with the shoemaker Hoka to give away a pair. Participants had until the following Monday to like the post, follow the account, and tag two friends.
This Rawsome Vegan Life & MARPHYL
Vegan food blog This Rawsome Vegan Life partnered with vegan marine food producer MARPHYL for a sea salt giveaway. The giveaway coincided with a salted chocolate truffle recipe on the blog. The contest offered participants the possibility to earn eight entries through liking the post, following the accounts, tagging a friend, and sharing the post in an Instagram story.
Everwell – Giveaway Partners
Everwell, an online store for natural, organic, and non-toxic products, partnered with seven product makers for this giveaway. To win, participants had to follow Everwell’s Instagram account, repost the image, and tag three friends.
DeeBee’s Organics & Jusu Bar
Organic fruit-snack producer DeeBee’s Organics partnered with natural-body-product maker Jusu Bar for a monthly giveaway of assorted products from both brands. To win, contestants had to follow both pages and tag a friend in comments, with additional entries earned for tagging multiple friends in separate comments.
Anderson Pens – #thINKthursday
Anderson Pens runs a weekly #thINKthursday giveaway. Each week, followers choose from four ink colors to determine the color of the brand’s next #thINKthursday ink review. In addition to liking the post and following the account, fans enter their choice of color as entry to the contest to win a sample set of all four colors. The contest engages followers and gives Anderson Pens additional customer insight.
HollyHOME – Weekly Giveaway
Bedding brand HollyHOME runs a weekly giveaway through Twitter. To win bedding products, contestants must follow the account, like and retweet the photo, and comment on color choice. Asking for their color choice is a good way to engage fans and to drive traffic to the HollyHOME Amazon store.