Practical Ecommerce

18 Tools to Develop Your Brand on Facebook

If you’re look for a place to develop your brand, Facebook is the spot. With over 500 million daily active users, it’s a great platform on which to engage followers and promote yourself. It’s also an ideal environment to monitor how successful you are at engaging and promoting.

Here is a list of tools to develop your brand on Facebook. There are simple apps, as well as full app suites, to engage fans and promote your brand. There are also tools to monitor what people are saying about you and to track how well you are engaging fans.

Engagement and Promotion

Pagemodo. This app provides everything you need to build clean, professional, and engaging Facebook pages without the need for design or technical skills. Engage followers with easy-to-add features like slideshows, videos, contact forms, and maps, and powerful social media tools like fan coupons and “Like” gates. Price: Free.

Pagemodo on Facebook.

Pagemodo on Facebook.

Wildfire. Wildfire offers a suite of apps for social media promotion. Run sweepstakes, contests, coupons, trivia and quizzes, instant wins, group deals, or pick a favorite. Use the promotion builder tool to run targeted affordable promotions. Price: Promotion builder plans start at $5/per promotion + $0.99/day.

Woobox. Woobox also has a suite of promotion apps for your fans. Create coupons, sweepstakes, polls, group deals, and custom Facebook tabs. Price: Custom tabs and coupons are free. App suite is $29/month.



LiveChat for Fan Pages. The LiveChat app enables you to provide real-time support to fans or potential customers with live-chat and survey windows. App shows visitor info, such as location and keywords used to get to your site. Get conversion rates, satisfaction info, searchable archived conversations, and more. Price: Basic plan is $36 per month with 1 operator seat.

TinyChat. TinyChat provides free video chat rooms to set up video-conferencing with your followers. Create a chat room, then share the link on your page. Price: Free

Forum for Pages. Forums for pages is an application that allows you to add a discussion board to your Facebook page. It features threaded discussions, moderator edit control, lockable topics, and blockable keywords. Premium version features integration with Google Analytics, RSS feed, ad-free, and a customizable header. Price: Basic is free; Premium starts at $5/month.

Forum For Pages on Facebook.

Forum For Pages on Facebook.

Friend Card. The Friend Card application allows fans to create customizable branded greeting cards to send to their friends. Upload your logo and create a default message to fit your brand image. Price: Free.

SupportTab. This app creates a simple table for your fans to ask questions and find support. This is a nice tool to support your customers, without having to create a full forum. Price: Free.

Offerpop. Offerpop provides a suite of promotional and engagement apps for build campaigns on Facebook. Apps include quiz, video contest, deals, referral, look book and more. Use one app and pay per campaign, or get a monthly subscription and access all the apps. Price: Free if you have under 100 fans at the start of the campaign. For over 100 fans, per-campaign starts at $10 for 14 days and subscription starts at $15/month.




Coupon for Pages. This app by Involver is an easy way to offer coupons and promotions on Facebook. The application allows you to create two coupon formats and takes just minutes to set up. Customize the look and feel to match your brand. Price: Free.

MailChimp App. MailChimp has a Facebook app that creates a mailing list sign-up form and tab on your page. Fans can signup for your newsletter without having to leave your Facebook page. Price: App is free for MailChimp users. MailChimp plans start at $10 per month.

Fotobabble. Fotobabble is a free talking Facebook app. Install it on your fan page and tell stories with talking photos and slideshows. Price: Free.

Fotobabble on Facebook.

Fotobabble on Facebook.


Trackur. Monitor your Facebook mentions on Facebook, along with other social media sites, blogs, and news feeds. Run a Facebook search using the advanced filters. Save a search and receive updates on mentions via RSS alert or email. Price: Free plan allows one saved search. Paid plans start at $18 per month for five saved searches.

Social Mention. Social Mention allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Monitor Facebook, as well as more than 100 other social media properties including Twitter, FriendFeed, YouTube, Digg, and Google. Price: Free.

Social Mention.

Social Mention.

Alterian SM2. This is another tool to monitor Facebook, along with other social media and news sites. Features include multiple RSS feeds, demographic breakdowns and sentiment analysis, and a variety of additional advanced reporting tools. Price: Free version limits users to 5 searches and 1,000 results. Call for premium pricing.

EdgeRank Checker. EdgeRank is an algorithm developed by Facebook that ranks objects in the News Feed, filtering out posts that aren’t preforming well. EdgeRank Checker analyzes the EdgeRank effects on your posts and gives recommendations to optimize your presence. Find out when and how often to update, what type of media to post, and more. Price: Free plan gives your EdgeRank score and best and worst average days of the week. Paid plans start at $15 per month for in-depth analysis and recommendations.

EdgeRank Checker.

EdgeRank Checker.

PageLever. PageLever gives you an analysis of your page. Get alerts on the major changes on your page. Compare post campaigns to understand what performs better. Know who your fans are across all your pages, where they come from, and when they’re leaving. Price: Plans start at $99 per month.

Alerti. Alerti is a tool to monitor and measure what is being said about your brand on Facebook, as well as other social media and in the news. Measure the engagement of your communities with detailed statistics. While on Alerti, you can also interact on Twitter, and follow and manage your Facebook pages. Price: Free plan allows you to saved one alert. Paid plans starts at $25 per month and offer advanced stats and social management tools.



Sig Ueland

Sig Ueland

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  1. Miko Meltzer May 24, 2012 Reply

    I think you missed one, A SOCIAL chat (in appose to support chat).
    This lets your page visitors to talk with other people browsing your page.
    They can share the conversation in their facebook and create an actual community.

    You may also export the conversation and add it to your website.
    This will add valuable content to your website and increase your SEO.

    Try it for facebook :
    Try it for websites:

  2. Tiffany May 28, 2012 Reply

    Hi there,

    Since Facebook is such an important engaging tool it can really make or break your business.

    Those are some really important tools, thanks!


  3. DanielM May 29, 2012 Reply

    Our company uses Offerpop and we’re very satisfied with it. In a little over 4 months, we doubled the number of fans (over 10k now). I Highly recommend to any small/medium size business that is serious about Social Media.

    Daniel M.

  4. Albert Mora Roca September 21, 2012 Reply


    These 18 tools are very helpful. I would like you could also take into account our tool Do not hesitate to contact me for further info

  5. Jeniffer Maben January 17, 2013 Reply

    Live chat tool is very helpful to support customers and increase sales. I would like to add one more live chat tool here that is Live2Support.

  6. Biljana April 4, 2014 Reply

    I’ve tried megafanapps applications on my fan page. I’ve used Video Quiz App to organize quiz and promote my work and I can tell you I have achieved good results with this application. It was really easy to use and had lot’s of features enabling you make really personalized experience for your fans. I am definitely recommend you to try some of theirs applications – they have great offer there!

  7. Jessica Walton August 12, 2014 Reply

    Nice tool, I would like to mention here one more tool that is eAssistance Pro live chat interface tool for Facebook fan page.

  8. MScott March 12, 2015 Reply

    I personally believe Facebook is not for brand development. It’s merely for reaching out to users. You should be resolving issues on your home turf.

    Facebook is a great tool but it’s really out of your hands and because of that, you don’t have control over the content. By setting up a community on your site, and directing users to give you feedback it (in essence) is allow you to provide better support and engage with your customers better.

    If they have questions, they will ask them. If they have gripes about your business, you can address it there, too. When you have an active (or semi active) community going, Google will start picking it up.
    And, since Google picks up phrases that look like questions, your community topics will show up, increasing the likelyhood of that user to head to your community and ultimately your store. The key here is getting those people off Facebook (where it’s difficult to provide support, and pointing them to your portal, where it’s easier to do so)

    The demo of the community platform can be seen at . The actual product is called Helprace (