Practical Ecommerce

19 Free Email-marketing Tools, to Improve Results

Email marketing continues to be an effective way to reach customers and prospects. And there are a variety of free online tools available to help you enhance your email campaigns.

Here is a list of free tools to improve your email marketing. There are tools to build compelling layouts and craft email designs, and there are tools to help you distribute a campaign, ensuring your emails actually reach your customers.

Free Email Marketing Tools

Foundation for Emails. Foundation for Emails is a CSS framework to help you craft HTML emails that can be read anywhere on any device. It offers templates for ecommerce, emails, newsletters, branded transactional emails, and more.

Foundation for Emails.

Foundation for Emails.

Email Spam Test. This email spam test tool helps you to determine if your email may be flagged as spam, or blocked by spam filters. You’ll get results based on your email’s subject title, HTML source, plain text content, and a links analysis. The rules are based on the Spam Assassin Project, which is a leading open-source spam filter.

Scope. Scope is a tool to create a clean, web-based version of any email, with desktop and mobile previews. Share your email designs and templates. Display the desktop view alongside an actual mobile screenshot. Use the code inspector to view source code.

Hemingway App. Hemingway helps you to write your message, bold and clear. It’s like a spellchecker, but for style. Hemingway builds on the innovations of researchers of a field called “Readability.” It makes sure that your reader will focus on your message, not your prose.

Hemingway App.

Hemingway App.

Email Spam Checker. This tool allows you to quickly determine message quality and test email deliverability on a scale from 0 (bad) to 100 (excellent). To check a message’s spam score, just cut and paste the message, and click “Check Message.”

Sender Score. A sender score is an indication of the trustworthiness of an email sender’s IP address and is used by email providers to determine filtering criteria. Check your sender score and learn more about email filtering.

Pictaculous. Pictaculous is a color palette generator. This is a useful tool if you have an image you’re planning on using and need the corresponding palette of colors. Submit the image and receive palette information from Adobe Color and Colour Lovers.



Email Deliverability Test. Test your mailing performance with content analysis. Compare your deliverability performance with industry and regional benchmarks. Set deliverability alerts to monitor performance and safeguard reputation.

Google Analytics URL Builder. With the Google Analytics URL Builder, tag URLs with custom campaign variables. Track which of your promotions are generating the most traffic/conversions.

Freepik. Freepik is a search engine for free vector designs. If you need images for your campaign, Freepik is a good resource to find free vectors, PSD files, icons, and stock photos.



Streak. Streak is a customer-management tool for your email. It features email tracking, mail merge, send later, and more. Streak is a premium tool, but it offers a free plan with 200 tracked emails per month.

Django. Here is an open source tool for drip campaigns, which are pre-written sets of emails sent to customers or prospects over time. Django is from Zapier, an automated tasks tool.

TinyPNG. This is a tool to reduce the file size of your PNG and JPEG image files, with a nearly invisible change in quality. Optimize your campaigns with smaller image files and faster load times.



Pixabay. Pixabay is another source for free images and videos to use in commercial applications. The site has over 530,000 free photos, vector graphics, illustrations, and videos.

GNU Mailman. This is a free tool for email list management. It lets you create and manage email lists with archiving, bounce detection, spam protection, and more.

Canva. Canva is a tool to design layouts. Use stock images, vectors, and illustrations, or upload your own. Edit photos with preset filters, access hundreds of fonts, and apply elements like stickers, bubbles, textures, and more.


Canva. This is a tool to build custom HTML emails without coding. Customize layouts and view changes in preview. Define properties for mobile or hide elements, optimize images and HTML code, and more.

ChimpFeedr. Here is a tool for an RSS-to-email campaign. Enter your RSS feeds and create one master feed.

Premailer. Here is a free tool for HTML email that converts CSS styles into inline style attributes. It checks your HTML and CSS for compatibility with email programs and provides a report. It also creates a plain-text version of your message.



Sig Ueland

Sig Ueland

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  1. Stan January 15, 2016 Reply

    I remember reading an article somewhere, guys used call-tracking algorithm and api of keyword research tool, serpstat I believe, to collect emails in certain areas. if they made it into a combined product that would be awesome.

  2. Nathan Elward April 19, 2016 Reply

    Great post Sig.. When you have all the right tools and the right attiude email marketing cannot go wrong. To add up to the database is a tool which enables usage of multiple SMTP under one platform. You can choose a particular SMTP for a particular set of subscribers. This way any kind of email campaigns will reach every set of subscribers. And you pay only for the ones you use. This is brought to you by EasySendy Pro. Everyone can read more about it at Thanks, Nathan

  3. Anderson December 28, 2016 Reply

    Nice list sig. Have you check out Apptivo? I accessing this marketing tool over 2 years. It integrates with CRM platform.

  4. Rita Wilson January 4, 2018 Reply

    Sig, thank you for this article. Short – but to the point.
    May I add Omnisend to your list? They do have a free trial and generous prices later. Great tool for true professionals, but also fairly easy to use. If you have questions, they always have a knowledge base.