Content Marketing

5 Ecommerce Content Marketing Ideas for June 2014

Soccer’s World Cup, national holidays, celebrity birthdays, and even how-to content can help online sellers attract, retain, and engage shoppers in June 2014 and beyond.

Content marketing is the practice of creating and distributing valuable, interesting, and entertaining content with the aim of acquiring customers and making sales. Content marketers must understand their customers and seek to serve them.

The content created in a content marketing campaign is used to build relationships with customers, so that those customers will ultimately learn about and like the seller.

With this in mind, here are five content marketing ideas that any online seller can use this month.

1. FIFA World Cup: Begins June 12, 2014

FIFA World Cup begins June 12, 2014.

FIFA World Cup begins June 12, 2014.

The 2014 Fédération Internationale de Football Association (FIFA) World Cup begins on June 12, 2014. This international soccer tournament is being held in Brazil, making it the first South American World Cup since 1978. It will probably be the most watched, searched, and talked about sporting event of the year.

Online sellers can provide compelling content around the event. Here are some possible content ideas.

  • An online craft store could publish, “10 World Cup-influenced Sewing Projects for While You Watch.”

  • A men’s clothing retailer might post, “Bradley, Dempsey, Besler: Who’s the Best Dressed American at the World Cup.”

  • A store selling educational toys could publish, “How-to Use the 2014 World Cup to Teach Geography.”

  • A purveyor of seeds and garden tools may offer, “World Cup Stadiums: Lawn Care in Front a Millions.”

2. Flag Day: June 14, 2014

U.S. Flag Day is June 14, 2014.

U.S. Flag Day is June 14, 2014.

In the United States, Flag Day is a 237-year-old holiday, commemorating the Second Continental Congress’ adoption of the Stars and Stripes as the official flag of the nation. When the Revolutionary War broke out, America’s colonies each had their own flag, so that “American” troops might be flying one of any number of flags as they marched into battle.

On patriotic holidays like this one, online retailers can publish articles about the holiday’s history or American history as well as addressing just about any flag-related modern topic or product.

Here are some possible Flag Day article or video titles to adapt these to your industry segment.

  • 5 Ways to Celebrate Flag Day with Your Kids

  • Plan the Perfect Flag Day Party

  • 7 Things Artists Can Learn from Flag Day

  • Flag Day Fashion Faux Pas

  • 3 D.I.Y. Projects for Flag Day

3. Father’s Day: June 15, 2014

Father’s Day in U.S. is June 15, 2014.

Father’s Day in U.S. is June 15, 2014.

Dads, it seems, can be hard to shop for. At least that is the impression one might get if you take a moment to search Google for “Father’s Day Gift Ideas.” You’ll get something like 28 million results.

While there is certainly nothing wrong with a merchant posting a list of gift ideas, don’t let that be all that’s published this Father’s Day. Seek to create content that will engage dads and the people who care about them.

Are there father and child projects you might post about? Do you have products that will encourage family time or personal time? Could you publish a list of famous fatherly quotes that relate to the products you sell and the people you serve?

4. Celebrity Birthday: Many Days to Choose From

June is traditionally one of the most popular months for babies. Other months like September, August, and July, will also vie for the top spot, but nonetheless you can count on June being in the top five for birthrate.

With so many babies being born and so many people celebrating birthdays, ecommerce content marketers can find a lot of fodder around famous folks in June.

Look for celebrities related to the segment you serve and write about them and how they relate to your industry on their birthday.

Here are some birthdays to spark your creativity.

June 1:

  • Morgan Freeman, actor
  • Marilyn Monroe, actress
  • Heidi Klum, model

June 2:

  • Freddy Adu, soccer player
  • Sergio Aguero, soccer player
  • Kyle Petty, race car driver

June 3:

  • Anderson Cooper, television host
  • Travis Hafner, baseball player
  • Emmitt Thomas, football player and coach

June 4:

  • Angelina Jolie, actress
  • Bar Refaeli, model
  • Dr. Ruth, psychologist and host

June 5:

  • Robert Kraft, entrepreneur and businessman
  • Mark Wahlberg, musician and actor
  • John Maynard Keynes, economist

June 6:

  • Steve Vai, guitarist
  • Nathan Hale, war hero
  • Paul Giamatti, actor

June 7:

  • Prince, musician
  • Allen Iverson, basketball player
  • Dean Martin, singer and actor

June 8:

  • Kanye West, musician
  • Frank Lloyd Wright, architect
  • Tim Berners Lee, computer scientist

June 9:

  • Les Paul, guitarist
  • Johnny Depp, actor
  • Dick Vitale, sports commentator

June 10:

  • Kate Upton, model
  • Tara Lipinski, figure skater
  • Judy Garland, actress

June 11:

  • Joe Montana, football player
  • Shia LaBeouf, actor
  • Charles B. Rangel, politician

June 12:

  • Anne Frank, author
  • George H. W. Bush, president
  • Jim Nabors, actor

June 13:

  • Henry Bond, photographer
  • Red Grange, football player
  • Tim Allen, actor

June 14:

  • Donald Trump, entrepreneur and businessman
  • Alonzo Church, mathematician
  • Lang Lang, musician

June 15:

  • Mario Cuomo, politician
  • Brian Jacques, author
  • Ice Cube, musician and actor

June 16:

  • Phil Mickelson, golfer
  • Geronimo, chief
  • Joyce Carol Oates, author

June 17:

  • Venus Williams, tennis player
  • Igor Stravinsky, composer
  • Newt Gingrich, politician

June 18:

  • Paul McCartney, musician
  • Isabella Rossellini, actress
  • George Mallory, mountain climber

June 19:

  • Macklemore, musician
  • Moe Howard, actor
  • John Donne, poet

June 20:

  • John Goodman, actor
  • Nicole Kidman, actress
  • Quinton Jackson, fighter

June 21:

  • Jean-Paul Sartre, philosopher
  • Alejandro Ramírez, chess grandmaster
  • Chris Pratt, actor

June 22:

  • Meryl Streep, actress
  • Cyndi Lauper, musician
  • Kurt Warner, football player

June 23:

  • Jason Mraz, musician
  • Johannes Gutenberg, scientist and inventor
  • Clarence Thomas, judge

June 24:

  • Lionel Messi, soccer player
  • Roy Disney, entrepreneur and businessman
  • Jack Dempsey, boxer

June 25:

  • Carly Simon, musician
  • George Orwell, author
  • Antoni Gaudi, architect

June 26:

  • Derek Jeter, baseball player
  • Pearl S. Buck, author
  • Greg LeMond, cyclist

June 27:

  • Helen Keller, author and activist
  • Vera Wang, fashion designer
  • Paul Laurence Dunbar, poet

June 28:

  • John Elway, football player
  • Mel Brooks, actor and director
  • John Cusack, actor

June 29:

  • Slim Pickens, actor
  • William James Mayo, doctor
  • Gary Busey, actor

June 30:

  • Michael Phelps, swimmer
  • Mike Tyson, boxer
  • Vincent D’onofrio, actor

5. Instructional and Educational: All Month Long

REI's videos are instructional, helping consumers use the products that REI sells.

REI’s videos are instructional, helping consumers use the products that REI sells.

Tutorials, instructionals, and how-to articles and videos never go out of style and should be the cornerstone of any content marketing campaign. Don’t be afraid to create and publish these at any time.

REI’s awesome content marketing program, as an example, includes helpful videos and articles that help folks learn about outdoor activities.

Armando Roggio
Armando Roggio
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