Practical Ecommerce

9 Tools and Templates for Pre-launch Landing Pages

Before you launch your business, you can begin to reach potential customers with a pre-launch landing page. Use one to develop your message, build a mailing list, and create some buzz.

Here is a list of tools and templates for a pre-launch landing page. There are simple tools that allow you to get a landing page up in a few minutes. There are also landing page platforms with a wide variety of features, templates, and application integrations.


LaunchRock is a simple web app that helps you quickly set up a “launching soon” page, share your project, and start gathering emails. LaunchRock provides social sharing tools and analytics, as well as a variety of services to help you launch your venture. Price: Free.

LaunchRock website



LeadPages is a tool to create landing pages without coding. With over 50 different landing page templates, LeadPages lets you create “coming soon” and pre-cart pages, as well as a variety of other landing page types. Publish a responsive landing page to Facebook, WordPress or your own server. Integrates with the major email marketing platforms. Price: Standard plan is $37 per month. Pro plan is $67 per month.

LeadPages website



KickoffLabs is a landing page tool with temples to launch businesses, generate leads, run contests, and more. Create custom coming soon pages, as well as online forms and lead generation pages. Customize landing pages by filling in blanks or coding. Add pictures, videos, and slideshows. Track conversion rates, and use auto-responders to send thank you notes. Plans include unlimited landing pages, custom domains, launch templates, forms, and more. Price: Plans start at $29 per month for 1 custom domain.

KickoffLabs Gallery Example

KickoffLabs showcase example.


Unbounce is an out-of-the-box solution to build, publish, and A/B test landing pages. Its drag and drop builder lets you create optimized landing pages without having to code. Unbounce offers more than 80 landing page templates, including the Boxee and Rou templates, which are simple email capture pages for the pre-launch of a new product or business. Unbounce integrates with a variety of marketing tools, such as MailChimp and AWeber. Price: Plans start at $49 per month.

Unbounce website


Launch Effect

Launch Effect is a free responsive one-page WordPress theme that lets you launch your campaign in minutes. Visitors sign up to your website using their email addresses. Upon signing up, the page generates a URL for them to share with their friends. Use the URL to track the most active referrers and reward them for spreading the word. Launch Effect offers several templates. It offers a free lite version and a premium version, with advanced features such as PayPal integration and additional form fields. Price: Lite is free. Premium is $35 for one site and $65 for unlimited sites.

Launch Effect Online Retail Demo

Launch Effect online retail demo.


LaunchSoon is a handy tool to easily create a coming soon page within minutes. It collects emails and provides a number of features, including countdown to launch, auto-responder for subscribers, six themes with multiple combinations, and more. Price: $29 for one year of updates.

LaunchSoon Gallery Example

LaunchSoon gallery example.


LaunchGator is another application to create and customize a simple launching soon page. Add your website information, custom colors, and backgrounds. It features an auto-responder for subscribers and provides insights on your visitors and subscribers. Price: Free.

LaunchGator website



Launcher is a responsive, coming soon theme from for WordPress. It features a subscription box and a countdown timer. You can also display your Twitter stream in the footer section, as well as social media buttons in the top-right. Price: Free.

Launcher theme



ThemeForest is a great place to find additional pre-launch landing pages. It has over 500 landing pages templates, including a variety of templates for Unbounce users. A few pre-launch templates to consider are Pronto, Landing Soon, and Soony. Price: Templates and themes start at $3.

ThemeForest website


Sig Ueland

Sig Ueland

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  1. Krista Bunskoek April 14, 2014 Reply

    Sig, great list of templates and tools for pre-launch landing page marketing. It’s so important to generate traffic and leads and start creating that buzz – before you get to your business or product launch! I’m completely biased! But I’d add Wishpond to the mix.

    We’ve recently re-launched our online marketing offerings to give customers: landing page templates, social promotions to drive traffic to your page, easy online advertising options, email marketing and automation – and we give you analytics to track and measure your results. Try us out!

  2. Vijaylakshmi Hiremath June 30, 2014 Reply

    Hey Sig, this is a good list! Nevertheless, have you checked out LeadSquared If not, take a free trail and explore it by creating beautiful landing pages without any hazel. I am sure you will love LeadSquared and consider it in your next mentions. Thanks!

  3. GeekApp - Creative App Landing Page & Blog Theme December 23, 2014 Reply
    GeekApp is a Creative App Landing page based on bootstrap framework. Perfect mobile app showcase for iPhone, Android and other mobile devices. By zozo shortcode generators you can customize easily to suit your wishes as all files are well commented, also it was 100% mobile responsive design to perfect look on any devices.

  4. Toni March 7, 2015 Reply

    I’ve tested couple scripts and can say I prefer the script from

  5. Katrina October 25, 2015 Reply

    Just wanted to let you know that the link for doesn’t work!

    • Kerry Murdock October 25, 2015 Reply

      Thank you, Katrina! The link is no longer active. We have removed it.