New Ecommerce Tools: October 15, 2025

This week’s rundown includes products and services for AI-powered advertising, email marketing, AI agents for shopping and B2B, social commerce, one-click payments, cryptocurrencies, personalization platforms, and ecommerce deliveries.

Got an ecommerce product release? Email releases@practicalecommerce.com.

New Tools for Merchants

GoDaddy brings AI-powered ads to entrepreneurs. GoDaddy has expanded the digital ads feature on its Airo platform to nine English-language markets: Ireland, Malaysia, New Zealand, Pakistan, Philippines, Singapore, South Africa, and the United Arab Emirates. GoDaddy Airo drafts persuasive ad copy, selects relevant keywords based on the offering, and structures the campaign. Users can launch campaigns and track performance all within the digital ads dashboard.

GoDaddy Airo

Visa introduces Trusted Agent Protocol for AI commerce. Visa has unveiled Trusted Agent Protocol, a foundational framework for agentic commerce that enables secure transaction communication between AI agents and merchants. According to Visa, Trusted Agent Protocol addresses consumer challenges of searching, comparing, and paying by identifying trusted agents with commerce intent and distinguishing them from malicious bots. Trusted Agent Protocol is available in the Visa Developer Center and GitHub.

Adobe introduces AI Agents for B2B businesses. Adobe has released AI agents for B2B sales and marketing teams, simplifying buying cycles and leveraging engagement insights to make informed decisions. Adobe Experience Platform Agent Orchestrator powers the agents — Audience, Journey, and Data Insights — which surface in enterprise apps such as Adobe’s Journey Optimizer B2B Edition and its Customer Journey Analytics B2B Edition.

Intuit Mailchimp unveils new marketing tools for holidays. Intuit Mailchimp has released new features for improved Shopify integration, smarter segmentation tools, advanced ecommerce analytics, global and multi-audience SMS capabilities, and a refreshed email template library. The updated Shopify integration unlocks deeper behavioral insights and new triggers, such as product views, checkout started, page views, and search terms. Additional capabilities include single-use Shopify discount codes and expanded segmentation.

Intuit Mailchimp

Commercetools previews Cora, an AI shopping companion. Commercetools, an ecommerce platform, has announced a preview of Cora, an AI-native and multimodal shopping companion. Cora shows how enterprises can deliver human-like continuity across web, mobile, WhatsApp, and other channels. According to Commercetools, shoppers can begin a journey on one device and continue it on another without losing context or progress, giving enterprises a branded companion they control.

Walmart partners with OpenAI on shopping experiences. Walmart has announced a partnership with OpenAI, allowing customers to shop at Walmart through ChatGPT using Instant Checkout. Walmart is empowering employees with AI tools, training, and literacy through OpenAI Certifications, and it is rolling out ChatGPT Enterprise to teams across the company.

Ecommerce delivery platform Veho expands in U.S. markets. Veho, a parcel delivery platform, has expanded its capacity by 50% in select U.S. markets, including Philadelphia, Indianapolis, and Atlanta, and in other areas by expanding or collaborating with 3PLs. Veho will now have a second distribution center in 10 of its markets.

Veho

Checkout.com launches Flow Remember Me, a one-click payment tool. Checkout.com, a payments provider, has launched Flow Remember Me, an extension of its basic Flow offering that allows shoppers to save their card details once and then use them across Checkout.com’s global network of merchants. Flow offers customizable, ready-to-deploy payment components, enabling 35 payment methods through a single integration with Checkout.com’s network in 194 countries.

Shipping platform Shippo launches TikTok Shop integration. Shippo, a shipping platform for ecommerce businesses, now integrates with TikTok Shop. The integration automatically imports TikTok Shop orders into Shippo, creates discounted shipping labels, and syncs tracking information back to TikTok. The integration allows merchants to meet TikTok’s 2-business-day dispatch requirement with discounted rates, select carriers, and live support, alongside orders from Shopify, Amazon, and Walmart, all in a single dashboard.

Canopy Management acquires Area 6 Marketing for D2C brands. Canopy Management, a marketing agency for sellers on Amazon, Walmart, and TikTok, has announced its acquisition of Area 6 Marketing, an agency specializing in growing Shopify and Amazon brands through Meta and Google advertising. Canopy Management says clients will benefit from Area 6’s expertise in scaling D2C brands across fashion, beauty, health, and wellness verticals.

Canopy Management

Splitit launches BNPL partner program for agentic commerce. Splitit, an installment payments developer, has launched an invite-only program for buy-now pay-later capabilities on agentic shopping. Splitit states its Agentic Commerce Partner Program brings card-linked installment capabilities to autonomous shopping agents, those that search, recommend, and purchase on behalf of consumers. Registered AI agents can request real-time installment options directly within merchant checkout flows. Splitit’s new program aligns with emerging industry frameworks such as Google’s AP2 and OpenAI’s Agentic Commerce Protocol.

Ordoro and Zing partner to help merchants build fast and ship smarter. Ordoro, a platform for ecommerce operations, has partnered with Zing, a developer. Per the companies, Zing helps brands launch stores and mobile apps, while Ordoro powers inventory, shipping, and order management. The partnership aims to help merchants grow and scale.

Block debuts Square Bitcoin payment and wallet tools for local businesses. Block, owner of the Square point-of-sale platform, has introduced Square Bitcoin, an integrated payments and wallet tool. A component, Bitcoin Conversions, enables sellers to automatically convert a percentage of their daily card sales into bitcoin. Bitcoin Wallet, built natively into Square, lets sellers manage bitcoin alongside their finances, with buy, sell, hold, and withdrawal functionality integrated into the dashboard.

Nosto introduces Huginn, an AI agent for its personalization platform. Nosto, a user experience platform, has launched Huginn, an AI agent built to transform how brands run digital commerce. Huginn resides in Nosto’s core Commerce Experience Platform, designed to reduce manual work, accelerate execution, and deliver growth. According to Nosto, Huginn coordinates a network of trained, specialized AI agents that suggest and execute actions, providing insights, actions, search, contextual shopping, product suggestions, and more.

Nosto