In Booklist, we ask ecommerce professionals to name books they believe are useful resources for ecommerce merchants. For this list, we asked Tony Hsieh, founder and CEO of Zappos, an online retailer of shoes, bags and other accessories.
Made to Stick by Chip Heath and Dan Heath
Whether you’re trying to get a message out to your customers or employees, Made to Stick provides really great insight.
Tribal Leadership by Dave Logan, John King and Halee Fischer-Wright
If you’re looking to build a company culture for the long term, “Tribal Leadership” can help you figure out how to get there. Free audio book download is also available.
Both of these books are great for personal growth as well as figuring out how to make your employees and customers happy for the long term.
The Tipping Point by Malcolm Gladwell
This is a classic book that will give you a different perspective that you can apply to your business.