ChannelAdvisor’s Scot Wingo

ChannelAdvisor CEO Scot Wingo discusses the new opportunities businesses have with the advent of new online sales channels. ChannelAdvisor provides consulting and software to help merchants deploy products across multiple sales channels. In this interview with Practical eCommerce Contributing Editor Mitch Bettis, Wingo discusses trends in the shopping habits of consumers, the increasing popularity of shopping comparison sites and the new opportunities merchants have by selling online. He also discusses the differences in consumers at eBay, Amazon and Overstock and why you need to look at each marketplace differently, depending upon what products you sell.