Practical Ecommerce

From Magento to WooCommerce, 1 year on

Just over a year ago, I moved my website from Magento to WooCommerce. I described my process of evaluating and, ultimately, selecting WooCommerce in a 5-part series here on Practical Ecommerce. Now, in this post, a year after making the switch, I have come back to report my experience.

First and foremost, I have no regrets in moving to WooCommerce. Although it has significantly fewer features than Magento, it is still much better for my business. Those last two words — “my business” — are an important caveat. WooCommerce is not for everyone, just like Magento is not for everyone. WooCommerce is better suited for smaller businesses with a reasonable range of stock — not larger businesses with thousands of lines.

WordPress and WooCommerce have more than lived up to their reputation for ease of use. It is simple to keep them up to date. This is unlike Magento, when upgrading made me nervous that the site would break and need professional help. With WooCommerce, the upgrade is literally the press of a button. To date, upgrading WooCommerce has been error free — nothing has gone wrong.

Instead of one large multi-store Magento site, I run several discrete WooCommerce sites. My annual hosting bill is what I used to pay monthly with Magento. Yet my sites are all significantly faster now than with the Magento site. (I ran version 1.8 of Magento, not 2.0, which is supposed to be easier on resources.) Nevertheless, the combination of WordPress and WooCommerce is much cheaper to run than Magento.

The system maintenance is significantly easier, too. Whilst for Magento any upgrade was a major exercise, with WooCommerce it is simple. Since WooCommerce does not have the complex layered navigation and super-menu features, I split my stock into discrete genres and have a website for each. This should have made system maintenance more time consuming. Instead, I spend next-to-no time on system maintenance. It is no longer an issue.

Keeping the stock up to date is also much simpler. I have not missed the overly complex “Add Product” process with Magento. Adding products quickly on WooCommerce means that I can spend more time getting the images right, which is essential for my high-value items.

Having orders spread across multiple sites would seemingly be annoying. But I use an order management system — Linnworks — that processes all orders centrally and automates the WooCommerce processing. I do not have to log into each site to deal with each order.

Regarding plugins, after 16 months I realize some are essential and others I don’t use as much as I had initially planned.

For example, the Yoast SEO plugin is essential. It continues to prompt me, to add and develop my on-site search engine optimization. I don’t spend nearly as much time on SEO as I should; the Yoast extension graphically shows this to me.

The Jetpack plugin, however, which I thought would be helpful, with numerous features that I thought I would use, I do not use it at all. The feature of publishing to Facebook is fine, but I found myself stopping its default action and waiting until I had added a range of products before posting manually a single summary to Facebook. The other features I just never got around to using.

Other plugins, like the grid-list toggle and the points and reward systems, I have not used. There is nothing wrong with them. I just don’t need them. The import plugin, whilst I still highly recommend, is not really necessary once I went live.

In fact, I have either removed or disabled over half of the plugins I originally installed.

In the meantime, WordPress and WooCommerce have continued to develop and improve their platforms. The last major WooCommerce release included an Ajax cart and checkout, which makes the cart and checkout process more professional.

In the last year, WordPress and WooCommerce have had many upgrades and releases. My plugins have had less frequent releases and my themes only occasional releases. But all releases installed within seconds, no problem.

Keeping WordPress and WooCommerce up to date is so effortless I would consider continuing doing it over the Christmas sales period. I could not do that with Magento.

In short, the move to WooCommerce has been successful. I would never consider returning to Magento.


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  1. Arturo Treviño August 3, 2016 Reply

    This is the kind of post I was looking for, since I just started to build a WooComerce store, I just needed some advice and experiences from people that already use it. Now I know that I’m on the right track.

  2. Scott Sisson August 4, 2016 Reply

    This is great, thanks for sharing! I worked with Volusion on a few projects years ago but have used Woo only for 2 years now on several sites. It just gets better and better! I would agree with the unnecessary plugin statement as well. It’s very easy for a WP site to become bloated with ghost town plugins…can be a struggle to keep these sites slim and trim but worth the review for sure.

  3. Leslie August 4, 2016 Reply

    What are you using to keep the hackers at bay? I maintain a number of WordPress sites that have multiple plug-ins installed to try and keep them out. I have cleaned up a number of hacked WordPress site and do not feel comfortable using it for eCommerce with sensitive customer information.

    • richard stubbings August 8, 2016 Reply

      Basically, have a reliable host that keeps all the system software up to date. Keep WordPress and WooCommerce and all the extensions up to date (easier with Woo than Magento). Have an extension that limits the number of login attempts. Use a secure password. See also my recent post on security issues.

  4. Carlos Rivera August 4, 2016 Reply

    I really enjoyed the series, Richard. Thank you for coming back a year later to share with us your thoughts. Inspiring!

  5. Tim August 11, 2016 Reply

    Have you given any thought to a multichannel platform? Something like ChannelApe is great for the kind of store you’re discussing. Allows you to sell on several platforms.

    • richard stubbings August 12, 2016 Reply

      Did you bother to read the blog before posting your advert? I use Linnworks.

  6. Allard August 26, 2016 Reply

    Hello Richard,

    Thank you for your well written articles on your move from Magento to Woocommerce.

    I have a rather large Magento website targeting 2 domains and 2 languages.

    1. Which company can you recommend helping me to migrate to Woocommerce?

    2. Woocommerce and WordPress are using a different url structure. This means I can not keep my current product urls as they are now. A 301 redirect is needed here.
    What was/is your experience with this and did your pages drop in the search results?

    Thank you and good luck with your webshops!

    Allard Bax

  7. Luke November 14, 2016 Reply

    Did you have any issues with a drop in SEO rankings after the move from Magento to Woocommerce?I am in the process of doing this for my company and am concerned about the different URL structures tanking my existing search rankings.

  8. Byron Tabor February 21, 2018 Reply

    Used Magento for years, now in the process of switching to WooCommerce. It been an amazing journey to say the least. But with Magento dropping support for M1 soon, and them pushing the buggy, bloated, even more resource intensive M2, it was the logical choice. The only other alternative was a hosted shopping cart, and i’ve been down that lonely road before with Yahoo.