There are a number of compelling reasons to make sure that your website is accessible to people with disabilities. In some cases meeting accessibility compliance standards is a legal obligation. However, in most cases (such as ecommerce merchants) it is just a good idea. Not only will you ensure that your site, and your products, are available to a large market segment, but meeting accessibility standards often times means that your site will be more search engine friendly.
In this video tutorial Practical eCommerce’s Chief Architect Brian Getting illustrates how to use the Web Accessibilty Evaluation Tool provided by WebAIM in order to assess how accessible your website is. You’ll also learn how using such a tool can help with search engine optimization, and why it is that accessible websites are also search engine friendly websites.
Software Used: Web Accessibilty Evaluation Tool
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