Practical Ecommerce

What Can Do For My Online Business? is probably best called a social networking news site. The idea behind, and other sites like it, is that users submit web pages they have bookmarked or “dugg.” After a certain number of people “digg” the same web page, it is moved to the top of the index, which is on’s home page. Once this happens, the user-submitted web page begins to receive a lot of traffic due to the exposure on the home page of, and usually, that in turn drives even more visitors to “digg” the page.

Of course, new articles are constantly submitted, and some work their way to the top of the home page. This pushes the original page down — and so on — until it is moved to another page, and finally into some archives, never to be clicked again. The result, however, is a surge in online exposure and therefore web traffic for a short period (usually a day or two) after a new web page is put up.

For a business, can create short-term surges in traffic and exposure if your product or service is suited for it. Generally tends to be a news- and recent-events-oriented site, so fresh information is what interests the users. If your business has a new product or service, a special event, or another piece of information that you want to widely distribute, getting the content listed on isn’t a bad idea. In addition try similar sites like,, and

Brian Getting

Brian Getting

Bio   •   RSS Feed


Sign up for our email newsletter

  1. Legacy User February 5, 2007 Reply

    And long term? You can create a network on digg, you can be recognized as an authority in your field, etc., etc. I don't work for digg, I'm just sayin…

    — *Mark*

  2. Legacy User February 6, 2007 Reply

    You need a whole lot of Diggs to be on the front page.

    — *D*

  3. Legacy User February 6, 2007 Reply

    Digg is already being targeted by sploggers. Several articles have been posted about successful spammers who have used Digg to generate traffic.

    — *Marke*

  4. Legacy User February 9, 2007 Reply

    I think what the previous commenters and I are trying to say is: "Dear Editorial Staff: thanks for giving us a very basic description of what's functionality is – but we already knew that. Tell us some of the more interesting details like that fact that is now a spam target. Tell us about what TYPES of postings usually get to the front page. Tell us about how we might write and create effective and remarkable news/postings/links that will get noticed by the community. Tell us about how we can become recognized as an authority, etc. etc. I love your magazine, but postings like this are a waste of time. This reader is looking to you for a point of view, not a basic explanation of a service.”

    — *Josh*

  5. Legacy User February 9, 2007 Reply

    To the contrary Josh. I liked, and needed, a basic explanation of digg and those other sites. Perhaps most readers arent as smart or tech-savvy as you. Some of us need the basic info before we get the more technical stuff.

    — *Emily*

  6. Legacy User February 9, 2007 Reply

    Ok…then how about a "tips" section vs. a "features" section. "Tips" can be stuff like this, "features" can be where I get the more detailed point of view stuff. For example this is great:

    Set up the site so I can filter past the basic stuff and get opinions and thought leadership.

    — *Josh*

  7. Legacy User February 9, 2007 Reply

    Hey folks:

    First, the discussion is great. Since each of these comments needs approval from us to be posted, we do read each comment left for an article.

    Second, you have hit upon one of our challenges. Given the breadth of web experience among our print and web readership, we have to make sure were not being "too basic" for some and "too technical" for others. Our readership is very diverse — we have a host of people new to online commerce; we have a host of people running very successful, multi-million dollar web operations; and we have a host of designers and programmers.

    Josh's suggestion of categorizing stories is a good one. We'll have to think through that and other options, but we do appreciate the suggestions and candid comments. When we post a helpful story or if we miss the mark, we like to hear about it. Keep the candid comments coming — they are helpful for readers and the staff alike.

    Mitch Bettis
    Contributing Editor

    — *Mitch @ PeC*