Why would a shopper buy from your online store? Do you offer unique products? Are your prices lower than Amazon and other competitors? Is your store more fun to shop... Read More »
There is no fast track to success in ecommerce, or any other type of business.
I owned and operated a successful ecommerce company for 10 years. We sold that business, and... Read More »
Last month, in “For Success in Ecommerce, Answer ‘Why?’,” I explored reasons for launching an ecommerce business. Understanding the “Why,” “What,” and “How” is critical to succeeding in any type... Read More »
Since you are reading this on Practical Ecommerce, you presumably run an ecommerce business or are thinking about it. The purpose of this article is to ask you “Why?” That... Read More »
Business-to-business ecommerce revenue in the U.S., at $780 billion in 2015, is roughly twice the size of B2C, according to Forrester Research. But that amount represents less than 10 percent... Read More »
Online B2B revenues in the U.S. are rapidly growing, to $1 billion per year according to published reports. The reasons for this growth are twofold.
First, more manufacturers and distributors are... Read More »
When online retail took off roughly 10 years ago, many manufacturers and distributors were resistant about opening an online store. There were many reasons for this then, and now, including... Read More »
What makes any company stand out from the crowd? Is it the products? Customer service? Profitability? Growth? Something else?
Many observers would answer all of the above and likely add other... Read More »
In “Distributors Beware of AmazonSupply.com?,” my previous article, I suggested that wholesale distributors recognize the threat presented by Amazon in the B2B marketplace and find ways to compete. This article... Read More »
As B-to-B online revenues approach $1 trillion per year, there are still many wholesale distributors who are hesitant to aggressively sell their products online.
I frequently ask executives in the distribution... Read More »
Local businesses with brick-and-mortar stores have not been early adopters of ecommerce. But, with the proliferation of mobile devices and with changes in how consumers research and buy products, most... Read More »
I attended the “IRCE Focus: Brands & B2B” conference in New York last week. There were many presentations that covered both B-to-B and direct-to-consumer ecommerce strategies that are being used... Read More »
In “Ecommerce Key for Manufacturers and Distributors,” I addressed some of the challenges that manufacturers and distributors face as they grow their ecommerce operations. In this article, I’ll explore the... Read More »
Many B-to-B companies are still not aggressively pursuing ecommerce. Most have an online presence — in fact, an extensive one. They likely have a corporate site, an online product catalog,... Read More »
As an online merchant, you have an enormous number of marketing tactics and tools available to convince shoppers to purchase your products. Here are some of them.
Personalization. Rules based on... Read More »
I look at a lot of online stores in the context of my profession. I shop online and am involved with many companies as they plan a new or upgraded... Read More »
The number of mid-size manufacturers and distributors implementing initial ecommerce projects is rapidly increasing. Manufacturers are utilizing ecommerce to reach new markets, bring products to market more quickly, and protect... Read More »
In “Evaluating Site Search on Target, Walmart, and Amazon,” I reviewed site search for the three retailers using the term “ipad mini retina.” I went directly to those sites as... Read More »
Should manufacturers and distributors that sell primarily to other businesses invest in social media? Today most businesses utilize Facebook, LinkedIn, Twitter, Google+, and Pinterest. But, many lack a strategy for... Read More »
One of the biggest challenges that brand manufacturers and distributors face with their B-to-B ecommerce operations is hiring the right team. B-to-B companies need to identify required job roles, and... Read More »
Today’s consumers usually start shopping in an online store by typing the desired item in the search tool. Shoppers have learned that most sites are too large to simply browse... Read More »
In “B-to-B Ecommerce: Big Opportunity, Big Obstacles,” I addressed the challenges manufacturers and distributors face as they initiate and grow their ecommerce operations.
One of those challenges is to identify what department... Read More »
Business-to-business merchants face ecommerce challenges that are different from their business-to-consumer counterparts. This has slowed the entry into ecommerce for many B-to-B manufacturers and distributors.
Forrester Research projected 2013 B-to-B ecommerce... Read More »
Many ecommerce merchants focus on acquiring new visitors to increase revenue. While that strategy can be helpful, it’s often cheaper to focus on growing revenue from existing shoppers, by improving... Read More »
There are many reasons that ecommerce companies change platforms. As their business grows and market conditions change, ecommerce firms sometimes replace components or the entire platform to remain competitive.
But replatforming... Read More »
I assume you are reading this because you sell products online — either in your own online store or through marketplaces. Here’s a question. When someone asks what business you... Read More »
The holidays are over. Your business is returning to normal. As you start a new year, review your business’s performance in 2013. Once you’ve completed your review, create a plan... Read More »
The vast majority of ecommerce transactions occur in a traditional online storefront. Most ecommerce solutions include everything required for placing an order in a single shopping cart or platform —... Read More »
Ecommerce marketers are quickly learning how consumers use different devices and when they use them. Marketers know that different age groups and demographics use them differently. City dwellers have different... Read More »
In “The End of Third-party Cookies Should Not Hurt Retailers,” we addressed how third-party cookies affect privacy and ecommerce. After reading that article, I reviewed privacy issues and what other... Read More »