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Dale Traxler

Dale Traxler

Dale Traxler is a contributing editor for Practical Ecommerce. He is an ecommerce veteran with hands-on experience — since 2002 — as co-founder and C.E.O. of an online jewelry supply distributor that was successfully sold in 2012.

Dale is now V.P. Commerce Solutions for Rightpoint, a digital agency, where he focuses on delivering world-class digital commerce solutions for enterprise companies in manufacturing, distribution, healthcare, and retail.

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