Social media can build brand awareness and loyalty. In a Sprout Social Q1 2017 survey of 1,000 consumers, 62 percent said they are likely to purchase from a brand they... Read More »
Consumers, in 2017, expect companies to engage with them across social channels. But for many ecommerce businesses, social media management is often overlooked or relegated behind other tasks.
In this article,... Read More »
Many retailers have chosen to highlight as a competitive advantage their dedication to community and humanitarian efforts. Consumers, such as millennials, increasingly value companies that emphasize improving the wider society, as... Read More »
Obtaining qualified leads is a challenge for many businesses. Social media can help, as consumers can discover brands that interest them. In this post, I’ll review examples of how ecommerce... Read More »
Exposing products and services to prospects is a challenge for many companies. With user-generated content, your customers do the selling for you. Whether it’s through online reviews, social media posts,... Read More »
Influencer marketing is the practice of using highly-connected individuals and opinion leaders to help grow awareness and revenue. The state of influencer marketing is vast, with a wide range in... Read More »
Acquiring customers from social media channels has become easier in the last few years. Initially, a business’s presence on social media was beneficial mainly for branding and customer service. However,... Read More »