Chris Turton
Chris Turton is founder and director of Chris Turton Ecommerce, a U.K.-based consultancy focusing on developing brands on Amazon and other marketplaces. His ecommerce experience dates to 2001, serving approximately 100 clients throughout that period.
Contact Chris via email, his website, or LinkedIn.
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Amazon & Marketplaces
Amazon’s Review System Is Not Broken
July 22, 2021 • Chris Turton
Amazon’s review model has been through many upgrades and bolt-ons. It was once easy for sellers to buy reviews and entice customers to leave 5-star feedback, but no more.
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Amazon & Marketplaces
How Amazon Sellers Combat Rising Ad Costs
June 22, 2021 • Chris Turton
Smaller advertisers can remain competitive by placing a maximum cost for a specific keyword on Amazon's "suggested bid" mechanism. But a key overlooked metric to a successful ad campaign is relevancy and the likelihood that the ad will convert into a sale.
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