Practical Ecommerce
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    Jan Riley

    Jan Riley is the CEO and founder of LeadMastersUSA, a website marketing company founded in 2004 and based in Atlanta, Ga. Her entrepreneurial spirit and Internet experience along with a talented staff has made LeadMastersUSA synonymous with innovative marketing tactics, increased ecommerce profits and business websites that build relationships.

    We believe that the true power of the internet is NOT technology – it is communication.

    People buy from people. Discover how your website can connect, capture and convert visitors into customers with our 3 minute weekly video series at

  • Conversion

    Seven Ways to Reduce Shopping Cart Abandonment

    September 23, 2009 •

    Shopping cart abandonment affects most every ecommerce merchant. A whitepaper by McAfee, an ecommerce security company, called Digital Window Shopping: The Long Journey to Buy, cites a survey conducted by comScore, in which comScore attempted to determine why shoppers abandon their cart... Read More »

  • Conversion

    How-to Articles Can Boost Sales

    August 13, 2009 •

    Publishing how-to articles on your ecommerce website can be an effective way to boost sales. How-to articles can attract traffic, improve your search position, engage visitors, increase time visitors spend on-site, and help to establish your brand and expertise. Turn Visitors Into Cu... Read More »

  • Conversion

    5 Ways to Improve Website Copy and Grow Sales

    June 24, 2009 •

    Ecommerce merchants have many pages to write copy for. Home and landing pages, category pages, product descriptions, articles, and shopping messages are just a few. This article will describe five ways to improve your web copy, and the concepts here can be applied to all pages on your e... Read More »

  • Conversion

    Attract Qualified Traffic with Content Syndication

    May 21, 2009 •

    Stop focusing on getting tons of traffic to your ecommerce store. Instead, shift to getting the right kind of traffic that will produce visitors who can turn into buyers. Syndication is perhaps the most powerful tool to help produce qualified traffic. Syndication means taking one piece ... Read More »

  • Conversion

    Link Article Marketing to Purchase-Related Keywords

    April 28, 2009 •

    Article marketing has been around since the beginning of the Internet, seemingly. It is practically free (if you write the articles yourself); it builds trust; and it attracts customers and influences people while they are in the process of making a buying decision. The Proof is in th... Read More »

  • Design & Development

    Video Ideas: 4 Ways to Engage Visitors and Increase Sales

    April 21, 2009 •

    Nearly 80 percent of U.S. Internet users spent roughly 5 hours watching videos in December 2008, with an average view time of 3.2 minutes per video, according to a study by comScore. Here are four ways your ecommerce business can use video to engage your visitors and increase sales, n... Read More »

  • Marketing

    SEO: Targeting the Longtail for More Sales

    March 25, 2009 •

    For many small online businesses, especially ecommerce, search-engine, keyword optimization is a once a year process at best. Once you have gone through the laborious and mind numbing process of keyword research, writing title tags, page descriptions and revising your copy, the idea of ... Read More »