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    Justin Foster

    Justin Foster

    Justin Foster is Co-Founder and VP of Market Development for Liveclicker, a video commerce platform provider, where he is responsible for developing the overall market for video commerce in the ecommerce industry. He publishes an ongoing series of ecommerce video best practices whitepapers and regularly speaks for and contributes to organizations including Practical eCommerce,, Internet Retailer,, StreamingMedia, DMA, REELSEO, and the Video Commerce Consortium, which he also founded.

  • Design & Development

    HTML5: The Future of Online Video?

    June 9, 2010 •

    If you pay attention to online video, chances are you’ve heard of HTML5. It could be the next big technology that will change online video as we know it. Apple’s Steve Jobs famously stated several weeks ago, in his "Thoughts on Flash" letter, that Apple prefers HTML5 video to Adobe’s F... Read More »

  • Conversion

    4 Video-Sourcing Methods: Pros and Cons of Each

    May 17, 2010 •

    Ecommerce merchants that are serious about creating winning video strategies need to consider the strengths and weaknesses of each production and sourcing method. The benefits of each could depend on the retailer’s goals for its video program. For many retailers, the goal is an increase... Read More »

  • Conversion

    Three Ways to Optimize Video Performance

    April 12, 2010 •

    With all the buzz surrounding ecommerce video, you might think web merchants were maximizing their video revenue opportunities. But they are not. Make no mistake, while more merchants than ever are experimenting with online video merchandising, retailers large and small would like to... Read More »