HTML5: The Future of Online Video?
June 9, 2010 • Justin Foster
If you pay attention to online video, chances are you’ve heard of HTML5. It could be the next big technology that will change online video as we know it. Apple’s Steve Jobs famously stated several weeks ago, in his "Thoughts on Flash" letter, that Apple prefers HTML5 video to Adobe’s F...
4 Video-Sourcing Methods: Pros and Cons of Each
May 17, 2010 • Justin Foster
Ecommerce merchants that are serious about creating winning video strategies need to consider the strengths and weaknesses of each production and sourcing method. The benefits of each could depend on the retailer’s goals for its video program. For many retailers, the goal is an increase...
Three Ways to Optimize Video Performance
April 12, 2010 • Justin Foster
With all the buzz surrounding ecommerce video, you might think web merchants were maximizing their video revenue opportunities. But they are not. Make no mistake, while more merchants than ever are experimenting with online video merchandising, retailers large and small would like to...