Kenny Kane
Kenny Kane is CEO of Testicular Cancer Foundation, where he advances mission-focused digital innovation and sustainable ecommerce revenue strategies. Before that, he was chief operating officer of Stupid Cancer, growing one of the first cause-based ecommerce programs in young adult health, transforming merchandise into a community-building platform.
The author of the book "Mission-Driven Ecommerce," Kenny holds an MBA from Louisiana State University, Shreveport.
Contact Kenny at Kenny-Kane.com or via LinkedIn.
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Schools & Resources
Book Excerpt: ‘Mission-Driven Ecommerce’
October 23, 2025 • Kenny Kane
Author Kenny Kane is the CEO of Testicular Cancer Foundation and a longtime cause-based ecommerce entrepreneur.
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Business
How to select a new ecommerce platform
March 10, 2016 • Kenny Kane
In “Why change ecommerce platforms?,” my post last month, I discussed my decision to switch ecommerce platforms — from Volusion to Bigcommerce — in the fall of 2013. I made ...
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Business
Why change ecommerce platforms?
February 16, 2016 • Kenny Kane
One of the best parts of being an ecommerce consultant and storeowner is corresponding with all the amazing entrepreneurs who have found their niche and disrupted it. This time of ...
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Business
Omnichannel selling: Bigcommerce, Amazon, Facebook
January 21, 2016 • Kenny Kane
In my post last month, I touched on the fact that I was experimenting with omnichannel selling in 2015. If you’re not familiar, omnichannel selling is a fancy way of ...
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Inventory
Inventory hiccups highlight 2015
December 23, 2015 • Kenny Kane
As 2015 comes to a close, it is a good time for self-evaluation. Hopefully, you’ve met or exceeded your revenue goals, and come in under on the expense side. Regardless ...
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Business
Slack app frees me from my desk
November 20, 2015 • Kenny Kane
I’ve written about using third-party apps on my Bigcommerce store. But there are many apps that merchants can use regardless of their ecommerce platform. One of my favorites is Slack,
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Business
Benefits of third-party ecommerce apps
October 23, 2015 • Kenny Kane
One of the good things about being on a leading ecommerce platform — Bigcommerce, in my case — is the ability to easily connect third-party apps to your store. Apps are ...
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Shipping & Fulfillment
Adjusting to third-party fulfillment
September 25, 2015 • Kenny Kane
My last two posts — “My search for a third party fulfillment company” and “Life after in-house fulfillment” — have addressed Stupid Cancer’s massive change from in-house to third-party fulfillment. While ...
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Shipping & Fulfillment
Life after in-house fulfillment
August 18, 2015 • Kenny Kane
In “My search for a third-party fulfillment company,” I wrote that location, automation, and accommodation were key factors in making my final decision. Once we had penned an agreement that satisfied ...
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Shipping & Fulfillment
My search for a third-party fulfillment company
July 22, 2015 • Kenny Kane
I can’t help but reflect on this time last year as one of my greatest ecommerce successes. The Stupid Cancer store had rounded a corner of success that there was ...
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Business
Balancing ecommerce profits with a nonprofit mission
June 18, 2015 • Kenny Kane
In “Using ecommerce to support cancer survivors,” my last post, I discussed how Stupid Cancer launched an online store, and ultimately, a lifestyle brand. Since its inception in 2012, the ...
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Business
Using ecommerce to support cancer survivors
May 22, 2015 • Kenny Kane
In March 2012, I decided it was time for Stupid Cancer, the nonprofit I co-founded, to move beyond CafePress and open our own online store. We had previously been offering ...
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