Michael A. Cox
Michael A. Cox is a former writer for Practical Ecommerce.
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Fraud Prevention
eCommerce Fraud: Build a Human Firewall
April 1, 2006 • Michael A. Cox
There is a fellow from Europe named Kevin Mitnick, who can find your Social Security number online in 15 seconds. He was the hacker who was elevated to “computer terrorist” status by the FBI and Interpol. They caught him and put him in jail for five years, but there are thousands like h...
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Business
Recoverysuperstore.com Offers a Web of Support
March 1, 2006 • Michael A. Cox
Elvis Presley was born in Tupelo, Mississippi. So was Anthony Baggett. Elvis reached the pinnacle of success and then died of drug abuse in 1977. Anthony was a success and an addict, but his story is different—it’s one of hope. Anthony Baggett was, by all measure, a successful advertis...
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Business
MIVA CEO Craig Pisaris-Henderson
March 1, 2006 • Michael A. Cox
The concept is as old as sales itself. Somebody delivers qualified customer leads to you and you pay them for each lead. It is up to you to convert that lead into a sale. It’s not too hard to comprehend. Prior to the mid-90s, in the normal sales world, lead generation was done with door...
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Design & Development
Macromedia Exec Sees “Dreamy” Future
February 1, 2006 • Michael A. Cox
It is generally agreed among non-programmers that Macromedia Dreamweaver and Macromedia Flash, more than almost any other software products, brought the production of quality, functional websites within reach of non-programmers and changed the way the Internet looked, felt, and sounded....
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Business
Baron Bob: Wonderfully Wacky, Marvelously Successful
February 1, 2006 • Michael A. Cox
Bob Brooks got a business education at the prestigious Johnson Wales University in Rhode Island. Now he runs a $1-million-a-year ecommerce company on the Internet. It all makes perfect sense and all seems to be as it should. But to borrow a phrase from broadcast legend Paul Harvey, “now...
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Business
Relentlessimprovement.com Succeeds with Nutritional Supplements
January 1, 2006 • Michael A. Cox
Peter Hitesman was a loan officer for a banking institution in what he would consider his past life. It was a job that required an extreme attention to detail, intense customer service, and often times long hours. But he traded that all in one day for a new life as the owner of his own ...
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Shipping & Fulfillment
Order Management Software Saves Time, Reduces Errors
January 1, 2006 • Michael A. Cox
“It was the best of times, it was the worst of times.” When Charles Dickens opened his classic A Tale of Two Cities with those words he was thinking only about the French Revolution. But his words strike equally apropos in the entrepreneurial revolution of the 21st century. It is the ...
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Business
North Dakota Senator Leads National Sales Tax Project
December 1, 2005 • Michael A. Cox
Quick, what’s six-point-five percent of $171 billion. It’s about $11.1 billion. That is approximately the amount of sales and/or use tax revenues that would be due states, counties and cities on the ecommerce activity on the Internet this year, if it were all collectable, based on an ...
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Shipping & Fulfillment
The Shipping News: Plenty of Carriers for eCommerce Companies
December 1, 2005 • Michael A. Cox
Talk about your needle in a haystack. When you ship one package through the Fedex system it becomes one of more than six million that the company formerly known as Federal Express moves about the globe every day. If you shipped it on UPS it would be one of 14 million handled by the com...
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Business
The FruitCompany.com: From Farmers to eCommerce Entrepreneurs
November 1, 2005 • Michael A. Cox
You can, too, go home again. Scott and Addison Webster are living proof. The brothers grew up on a fruit farm in the beautiful Hood River Valley of Oregon. The farm was a family operation started by their Grandfather Roy and his partner Murray Albertson in 1942. Roy and his son Wayne m...
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Business
Stephanie Leffler, CEO of MonsterCommerce
November 1, 2005 • Michael A. Cox
Stephanie Leffler says anybody who thinks a successful ecommerce business is about putting up a website in five minutes and counting the money in their pajamas is in for a rude awakening. To her, ecommerce is a real business that requires every bit the investment of time, energy and mon...
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Business
GoDaddy’s Bob Parsons: We’re Only Seeing the Tip of the Iceberg
October 5, 2005 • Michael A. Cox
Bob Parsons takes risks, not something your average CPA tends to do easily. But then Parsons isn’t your average CPA, although he has a degree in accounting and worked as one for several companies. Parsons took a risk when he joined the Marines after growing up in a “Blue Collar” Baltim...
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Business
Alternative Medicine Network Flourishes
October 1, 2005 • Michael A. Cox
A lot of the great products we know and love today were born out of personal need of the inventor. Karsten Solheim, the father of PING golf clubs had troubles putting so he invented a putter (and then some golf clubs) that revolutionized the golf world. James Spangler, a janitor workin...
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Platforms & Apps
How To Choose A Shopping Cart
September 1, 2005 • Michael A. Cox
Good business is about good decisions. Good decisions are ones made after serious research and data gathering. One of the decisions that must be made by ecommerce people is choosing the right shopping cart for their business. The problem is there is a lot to choose from. Mark Baartse, ...
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Business
Star Crossed Productions Finds Niche
September 1, 2005 • Michael A. Cox
Kathy Smith is 46 years old. She started out as a high school teacher. “Some days it was like walking into a battle zone.” Then she was in the printing business. “Pressure cooker every day.” Then, in November 2002, she launched Star Crossed Productions at scp-inc.biz. “Rocket ride.” W...
SEO and Interstitials
Ecommerce Product Releases: November 15, 2022
Klaviyo Founder: 'We're Good at Storing Data'
SEO: Answer Boxes vs. Featured Snippets
How to Write a Tutorial to Attract Customers
5 Steps to Sustainable Shipping
Reducing Transaction Friction and Fraud
How to Supercharge Product Feeds for Sales, ROI
Boost B2B eCommerce with a 5th P of Marketing
Prepare for the Holiday Peak
