Practical Ecommerce
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    Pamela Nelson

    Pamela has over 18 years of experience in the High Tech industry for companies such as AT&T, and UNISYS. She and her team at PrimeVisibility play a vital role in reviewing and analyzing natural search engine results, Pay Per-click ad performance and conversions, website traffic analysis, conversion rates and other related metrics. Pamela works with clients to understand their target audience, ROI models, and conversion rates. Pamela has a B.S. in Computer Science from the State University of New York at Binghamton and a M.A. in Computer Science from Brooklyn College. She is a Google Qualified Professional and Yahoo! Search Marketing Ambassador.

  • Marketing

    Coordinate Pay-per-click Advertising With SEO Efforts

    September 19, 2008 •

    The goal of a pay-per-click advertising campaign is to attract qualified traffic to a website in an effort to have searchers convert on a desired action. That action could be a sale, filling out a lead form, requesting information and so forth. The goal of search engine optimization i... Read More »

  • Conversion

    Pay-Per-Click Bid Management Strategies

    July 11, 2008 •

    My philosophy on pay-per-click bid management has always been to manage each keyword’s performance in each engine individually. Knowing a keyword’s impact makes it easier to determine the next steps to take in improving the account’s overall performance. I start by looking at a current ... Read More »