Phil Frost
Phil Frost is Founder and COO of Main Street ROI. Phil leads the company’s operations and is the primary creator of Main Street ROI’s marketing training programs. He is an expert in search engine marketing, website conversion, tracking and analytics, and is also an avid distance runner in huarache sandals. Connect with Phil on Twitter.
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Email Marketing
5 Email Marketing Best Practices, for 2016
February 16, 2016 • Phil Frost
Despite years of hype claiming that email is dead, it remains a highly valuable resource for small business owners. In fact, according to a 2015 survey by Salesforce.com, 73 percent of marketers claim that email marketing is core to their business.
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Conversion
Benefits vs. Features: Understand the Difference, Boost Sales
February 2, 2016 • Phil Frost
If you want to increase your sales without investing more in driving new customers to your website, then you need to boost your conversion rate, the number of website visitors who make a purchase.
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Conversion
Google AdWords or AdWords Express: Which Is Better?
September 15, 2015 • Phil Frost
Google AdWords Express is a stripped-down, simplified version of Google AdWords. In Google’s words, “AdWords Express is an advertising option for businesses that want to get started quickly. It's ideal for business owners who don't have a lot of time to manage their online advertising.”
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Conversion
The Marketing Funnel Is Dead; New Consumer Path to Purchase
July 29, 2015 • Phil Frost
For more than a century, the conventional wisdom in marketing was that customer buying decisions followed a linear, top-down progression known as the funnel.
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Analytics & Data
How to Track Conversions with Google Analytics
May 28, 2015 • Phil Frost
The saying “You can’t manage what you can’t measure” certainly applies to online marketing. With no tracking in place, it is nearly impossible to separate worthwhile campaigns from the "money pits."
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Design & Development
4 Email Newsletter Best Practices to Drive Conversions
April 2, 2015 • Phil Frost
An email newsletter can be one of the most powerful tools that a small business owner has for converting website visitors into prospects and prospects into customers. The reason is that newsletters address two fundamental aspects of conversion: engaging your audience with valuable information and staying top of mind, so that your company is the most logical choice when it’s time to make a purchase.
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