Amazon & Marketplaces

How AI Tools Improve Amazon Listings

As an Amazon brand seller for 18 years, I understand the importance of quality product content to enhance shopper engagement and drive conversions.

In this post, I’ll share insights on using artificial intelligence-driven tools to optimize product names, descriptions, bullet points, and other content on Amazon.

Product Content

Quality content on Amazon can:

  • Increase product visibility. Optimized product listings rank higher in search results.
  • Improve engagement. Helpful info encourages consumers to spend more time on listings.
  • Boost conversions. Well-written descriptions and bullet points can persuade shoppers to buy.

My ecommerce agency leverages AI technology to jumpstart the product-listing process.

Jasper is our go-to content generator. It’s much more versatile than ChatGPT alone. We take the output from Jasper and run it through Grammarly for errors and clarity. A cleanup of AI-generated content is essential in our experience.

3 AI Tools

Keyword research. A critical aspect of optimizing Amazon listings is identifying the right keywords. AI tools can analyze massive amounts of data to identify high-traffic, low-competition keywords to help your product rank higher in search results.

We use Sellesta, an AI-powered keyword research tool. We confirm the output from Sellesta in Amazon’s Brand Analytics keyword feature. We then incorporate these keywords into Jasper to develop optimized product names, descriptions, and bullet points — for max visibility.

Screenshot of Sellesta's suggested keywords for Dave's Gourmet Insanity Hot Sauce

Sellesta is an AI-powered keyword research tool. Click image to enlarge.

Generate content. AI technology can generate human-like content that is both engaging and informative. Jasper has handy, pre-built templates for Amazon and several other platforms.

Jasper analyzes existing listings and customer reviews to understand what language and phrases work best for a product’s niche. The tool then generates unique, well-structured, and persuasive content that drives conversions.

Screenshot of web page on Jasper showing the template options.

Jasper offers pre-built templates for Amazon product descriptions and features (bullet points). Click image to enlarge.

Sentiment analysis. Understanding target customers’ feelings and pain points is crucial for creating successful product listings. We use AI-powered sentiment analysis tools to delve deep into customer reviews, identifying common themes, issues, and praises.

Yogi gives us the best output. It consolidates reviews from all major platforms, not just Amazon, and then suggests actionable insights to fine-tune product listings. Those suggestions we incorporate into Jasper.

AI for Amazon Sellers

To optimize Amazon listings:

  • Invest in AI-powered keyword research tools to identify high-traffic, low-competition options.
  • Use AI content generators to optimize product names, descriptions, and bullet points.
  • Leverage sentiment analysis tools to understand your target audience’s needs and preferences.

By implementing these strategies, your Amazon listings will drive more sales.

Phil Masiello
Phil Masiello
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