An ecommerce brand has to decide whether to sell its products on Amazon's Marketplace, which is the dominant buying resource for today’s consumer. Independent brands can use Amazon as... Read More »
Marketplaces can help brands add incremental sales — and build awareness. The more avenues on which the consumer sees your brand, the more recognizable it becomes. As your brand gains... Read More »
Amazon Marketing Services offers three advertising options, for vendors and sellers: Product Display Ads, Sponsored Products, and Headline Search Ads. To win the Buy Box and build your brand, the... Read More »
Sometimes it seems that Amazon doesn’t support sellers in its marketplace. Seemingly nonstop restrictions on what can be sold in each category make it difficult for some sellers to list... Read More »
Merchants on the Amazon marketplace realize the importance of product and seller reviews. Products with more reviews and better ratings appear higher in Amazon’s search results. Buyers also tend to... Read More »
Amazon is a bridge between buyers and sellers worldwide. For business owners, Amazon can provide an excellent sales and awareness channel without incurring the high costs associated with branding or... Read More »
Amazon has a huge catalog of products from around the world. Consumers rely an Amazon’s site search to find those products. But it doesn’t mean they will find the best... Read More »
Amazon continues to improve the experience of brands selling on the marketplace. There are a few new tools that are worth noting, for Fulfillment-by-Amazon sellers in Brand Registry. One tool,... Read More »
There have been many articles and discussions over the past few weeks about Amazon’s Brand Registry. We’ve addressed it here, at “Will Amazon’s Brand Registry restrict marketplace sellers?” and “Why... Read More »
In this chapter I’ll briefly go over what it means to THINK, ENGAGE, and THRIVE. Before I talk about what those terms mean separately, I want to make it clear... Read More »
There are two types of Amazon sellers. Both can be successful.
The first type is a reseller of other brands. This is a highly competitive type of selling with very small profit... Read More »
Amazon is a great additional sales channel for any ecommerce company. Not only will it provide incremental sales, but it also provides brand exposure.
In my prior posts, I have focused... Read More »
It’s funny how ecommerce brands fear established online marketplaces. When I discuss with those brands selling on Amazon, Walmart.com, Sears.com or any of the hundreds of online marketplaces, I often... Read More »
In “To drive sales on Amazon, optimize keywords,” my previous post, I discussed the importance of keywords on the Amazon marketplace, especially for sellers using Fulfillment by Amazon. Keyword optimization... Read More »
There are three ways to sell on Amazon.
First, you can become an Amazon vendor, a first-party wholesaler of your products to Amazon, to resell. There are marketing opportunities for this... Read More »
I have been selling on Amazon for many years. I have learned a few things about how to use the marketplace to expand and enhance my ecommerce efforts. In this... Read More »
Launching a brand or ecommerce business is risky and expensive. You can do all of the research in the world, but until the rubber hits the road, you really don’t... Read More »
I love Amazon, both as a consumer and as a seller. There isn’t a more effective place to launch a brand and learn about consumer behavior than the Amazon marketplace.
In... Read More »