New Ecommerce Tools: October 28, 2026

Our curated list this week of new services for merchants includes livestream tools, product discovery, quiz builders, dropshipping, affiliate marketing, logistics, ratings and reviews, digital payments, AI-generated ads, and cross-border shipping.

Got an ecommerce product release? Email updates@practicalecommerce.com.

New Tools for Merchants

Octane AI launches Phoenix, an AI quiz builder for Shopify merchants. Octane AI, a quiz and zero-party data platform, has launched Phoenix, available to Shopify merchants through the Octane AI app. Merchants describe the quiz they want or upload what they already have, and Phoenix builds it, checks it, personalizes the results, and keeps improving it with experiments. Merchants can edit manually. Phoenix says it builds the questions, logic, email opt-in, and results pages from a prompt or plan in minutes.

Octane AI

Blue Dart launches U.S. shipping service for India-based sellers. Blue Dart, an India-based express delivery and logistics network, has launched International Parcel Connect to help India-based businesses deliver products cross-border. International Parcel Connect supports eligible B2C parcels weighing between 50 grams (1.8 oz.) and 11 kilograms (24.3 lbs.). Powered by DHL eCommerce and Blue Dart’s delivery network, the service covers eligible shipments to the U.S., with plans to extend to other markets, including the U.K., the E.U., Canada, and Australia.

Btab launches app to connect manufacturers and entrepreneurs. Btab Ecommerce Group, a supply chain technology provider, launched Btab.app, its AI-powered commerce platform that helps entrepreneurs build branded online stores and sell supplier products without buying inventory upfront. Users can describe the store they want to create, personalize its appearance, and establish a retail presence. Merchants can offer catalog products, their own products, or a combination. The platform is free to start and has no monthly subscription fee.

Bazaarvoice and DaVinci Commerce bring shopper reviews to AI shopping agents. Bazaarvoice, a consumer product ratings and reviews platform, has partnered with DaVinci Commerce, an agentic commerce provider. The partnership will integrate Bazaarvoice’s network of ratings and review data into DaVinci’s shopping architecture, including its new Brand Agent and Product Context Memory technology, powering shopping apps within OpenAI and other agentic storefront destinations. This collaboration lets mutual clients surface user-generated content where AI-driven product discovery happens.

DaVinci Commerce

TransUnion unveils Transaction Matching to help merchants recognize customers. TransUnion, a credit-rating company, has launched Transaction Matching to connect transaction activity to customer identities. The offering leverages the Unknown Shopper tool of Fiserv, a global fintech, to help merchants recognize unidentified customers, including loyalty members who paid with a new card, or shoppers who paid using tap-to-pay or a mobile wallet. Merchants can then enrich pseudonymized customer profiles with demographic and lifestyle insights to better understand purchasing behavior and deliver more relevant offers.

AliExpress and YouTube announce global strategic affiliate partnership. AliExpress, a global ecommerce marketplace, has announced an affiliate partnership with YouTube. The partnership brings AliExpress’s product selection into YouTube’s creator ecosystem, giving creators products to feature in content for commission-earning opportunities. After launching in South Korea, the partnership will expand to four markets: the U.S., Brazil, the U.K., and Germany.

Shoplazza collaborates with TikTok on product discovery. Shoplazza, an AI-native commerce operating system, is working with TikTok to support agentic commerce shopping experiences. TikTok recently introduced Buy Direct and Shopping Assistant and named Shoplazza among its commerce and payment partners. Buy Direct lets consumers purchase from brands within TikTok. Shopping Assistant answers product questions using merchant-supplied information on product pages within TikTok’s in-app browser. Shoplazza’s merchant admin already supports catalog syncing, TikTok Pixel, and Events API setup.

Shoplazza

Glance and Google partner to bring ​commerce to Android TV. Glance, an AI-powered personal shopping platform backed by InMobi, and Google have partnered to bring AI-powered commerce to Android ​TV. The partnership offers an interactive, AI-driven portal for shopping and discovery. Powered by hundreds of retailer integrations, the shopping agent acts as a personal concierge for curated products, according to the parties. Using proprietary AI, the platform offers contextual lifestyle simulations and try-on visualizations via an opt-in experience.

Klarna launches Consumer FX to merchants worldwide. Klarna Group, a payments and commerce network, has launched Consumer FX, which lets shoppers buy from participating Klarna merchants worldwide and pay in their own currency, with no exchange fee. Any connected merchant can sell to Klarna’s 120 million consumers in 26 countries without a new integration, a local entity, or a foreign bank account. Klarna also handles foreign-exchange disclosure, consent, and compliance.

Mesh and Visa partner on stablecoin and spendable crypto balances. Mesh, a crypto payments network, has partnered with Visa to make cryptocurrency and stablecoin balances spendable across Visa’s global acceptance network. The collaboration combines Visa’s global acceptance network with Mesh’s orchestration infrastructure, enabling consumers to pay in-store and online from the balances they hold in their wallet apps. Merchants receive a standard payment, with no need for new hardware or changes to the existing checkout workflow.

Yaoohe debuts AI-powered livestream technology for B2B. Yaoohe, a global B2B ecommerce and digital supply chain platform, has launched its virtual livestream commerce technology. According to Yaoohe, the technology combines a unified commerce experience with AI-generated virtual presenters, intelligent product demonstrations, automated livestream operations, and multilingual digital engagement. Through technology, merchants can continuously showcase products, reach customers across time zones, and reduce the operational complexity of traditional livestream commerce, according to Yaoohe.

Yaoohe

Roster adds TikTok Spark Ads and Creator Discovery. Roster, a platform for ambassador, affiliate, and creator programs for ecommerce brands, has launched TikTok Spark Ads and Creator Discovery. The features let brands search the TikTok Creator Marketplace and turn a creator’s best organic posts into Spark Ads, with every permission tracked in Roster. Brands can now run creator programs across Instagram, Facebook, and TikTok from a single platform that integrates Meta’s Creator Discovery tool and partnership ads.

Commerce and Cloudflare bring AI shopping assistants to BigCommerce. Commerce.com, the parent of BigCommerce, Feedonomics, and Makeswift, has partnered with Cloudflare to let AI agents in shoppers’ web browsers search, compare, and shop directly on BigCommerce merchants’ online stores. WebMCP builds on the BigCommerce MCP Toolkit, which gives agents access to functions for real-world tasks. BigCommerce’s server-side Storefront MCPs expose shopping actions to agents outside the storefront, while WebMCP brings those actions to agents in shoppers’ browsers.

VerifiedViews launches Purchaser Intelligence for product ratings and reviews. VerifiedViews, a feedback platform for consumer brands, has introduced Verified Purchaser Intelligence, a set of AI analytics tools that help companies analyze ratings, reviews, and open-ended customer dialog. Using AI-powered narrative analytics, the platform organizes that feedback into a continuously updated dashboard, identifying recurring themes and emerging issues related to product performance, packaging, messaging, and perceived value.

Salesforce to acquire Braze for real-time marketing. Salesforce plans to acquire Braze, a customer engagement platform focused on real-time and mobile communications, in a $5.66 billion transaction. Salesforce says the acquisition will expand its marketing capabilities for immediate, personalized customer interactions across mobile apps, the web, email, SMS, WhatsApp, and other channels. Braze’s real-time engagement, mobile, and AI optimization capabilities will complement Salesforce’s Data 360, Customer 360, Agentforce, and Slack offerings.

Braze

AdFury launches rich media tool. AdFury, an AI-native content and managed services provider for retail media and the digital shelf, has launched its self-service, rich media tool. According to AdFury, the tool builds compliant rich media or expanded content from a brand’s product page. AdFury’s rich media tool is live for products on Walmart.com, with integrations for Amazon and additional retailers in development.

Logistics company Stord acquires AMS Fulfillment. Stord, an Atlanta-based supply chain and logistics company, has acquired AMS Fulfillment, a third-party logistics provider that processes more than 10 million orders per year for D2C brands. The deal adds over 1 million square feet across Stord’s key East and West Coast hubs, including the Los Angeles, Salt Lake City, and Philadelphia metro areas, bringing millions of annual orders onto Stord’s platform, which now spans more than 100 global locations.

Flipkart to enter food delivery business in India. Flipkart, the Walmart-owned Bengaluru-based ecommerce giant, is testing a food-delivery service internally and has deployed a dedicated fleet of riders through its logistics arm, Ekart, separate from the riders who handle its quick-commerce deliveries. The company expects to launch the delivery service soon and expand to multiple cities by year-end.

Cuttable raises $20 million to automate brands’ ad creative on Meta. Cuttable, a platform that turns brands’ photos and videos into AI-generated ads, has raised $20 million led by Airtree Ventures, with seed backers Square Peg Capital and Rampersand. Cuttable scans a brand’s Meta content and Shopify orders, then builds ads from those assets. Cuttable tracks each ad’s messaging, such as a price promotion or a product’s origin story. Humans approve the ads for publishing.

Cuttable