New Ecommerce Tools: September 10, 2025

This week’s rundown of new products and services from vendors to ecommerce merchants includes updates on AI tools, shipping, video editing, shopping assistants, international commerce, B2B platforms, and crypto-to-cash payments.

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New Tools for Merchants

ESW partners with Shopify to power international ecommerce. ESW, a global direct-to-consumer ecommerce platform for brands, has announced a strategic agreement with Shopify. The collaboration aims to empower enterprise Shopify merchants to scale, localize, and optimize their ecommerce presence in more than 200 markets worldwide.

ESW

OnTrac introduces multiple cross-country delivery services. OnTrac, a last-mile ecommerce delivery company, has unveiled three new coast-to-coast services. The company will launch Express Service with ClearJet, a hybrid air-and-ground service offering 2– and 3-day nationwide (U.S.) delivery. Second, OnTrac’s new deferred delivery service, Ground Essentials, offers transit times two days longer than the company’s standard ground service at discounted rates. Third, 7-Day Play, an enhancement of its current daily service, integrates predictive AI technology to manage delivery times.

PayPal and Venmo customers get access to Perplexity’s Comet browser. PayPal and Venmo customers in the U.S. and select global markets can noew receive early access to Perplexity’s AI-powered Comet browser. Comet offers an integrated AI assistant, native answer-focused search, product comparisons, and more. PayPal users in the U.S. can sign up for Perplexity Pro directly in the PayPal app. Venmo users can access the offer through the Venmo app.

Nuvei partners with Early Warning Services to deliver Paze online checkout. Nuvei, a unified platform for payment processing, has partnered with Early Warning Services to bring Paze, an online checkout tool, to merchants and consumers. Nuvei will integrate Paze checkout into its payments platform, enabling U.S. merchants to offer a streamlined checkout experience where consumers can use the credit cards they already have with participating financial institutions without needing to manually enter card details.

Paze

Adobe Premiere brings professional-quality video editing to iPhone for free. Video-editing platform Adobe Premiere is releasing a mobile app, Premiere on iPhone, enabling users to create professional-looking videos for free. The app features a multi-track timeline with vibrant colors and dynamic audio waveforms. Users can (i) trim, layer, and fine-tune with frame-accurate precision and no watermarks, (ii) generate audio and video assets, and (iii) get automatic captions with stylized subtitles, unlimited video and audio, text layers, support for 4K HDR, and more.

Ant International’s Bettr launches AI-powered lending service. Bettr, a provider of embedded financing and tech solutions under Ant International, has launched its AI-driven accounts receivable financing service to provide global ecommerce platforms with rapid and secure access to working capital. The AI system analyzes real-time business data, including invoices, sales history, and customer ratings, to instantly generate a credit risk assessment and provide loan offers tailored to each vendor.

Etsy introduces AI tools to support sellers. Etsy has introduced AI tools to help sellers save time and grow their businesses. An optional tool in the Search Visibility dashboard suggests clear listing titles that are likely to perform well in search. The AI Writing Assistant drafts messages to buyers. Etsy also utilizes AI in its search, recommendations, and shopping features. Buyers can now see quick, AI-powered highlights from reviews as well as delivery arrival estimates.

Zenbundle debuts its retail media platform for Shopify. Zenbundle, a Dublin-based startup with a mission to transform Shopify-powered stores into retail media platforms, is now available on the Shopify App Store. Zenbundle says it helps Shopify merchants automate shoppable campaigns, boost online sales, and unlock supplier-funded revenue at scale. The system analyzes shopper behavior in real-time, matches products with shoppable video and native placements, and publishes campaigns across Shopify storefronts.

Zenbundle

AI logistics startup Augment raises $85 million. Augment, an AI-powered logistics platform from the co-founder of shipping provider Deliverr, has raised $85 million in a Series A round led by Redpoint. Augment offers an AI assistant called “Augie” that automates tedious and repetitive work typically performed by freight shippers, carriers, and brokers. Augie can perform seven key tasks in the logistics process, including gathering and reviewing pricing bids, tracking packages, building a load by combining shipments, and collecting invoicing for timely billing.

Easyship integrates with the Shein marketplace. Easyship, a multi-carrier shipping software for global ecommerce, has integrated with the Shein marketplace, enabling sellers to sync orders, access discounted shipping rates, and automate global fulfillment directly through the Easyship platform. Shein sellers can leverage Easyship’s advanced shipping automation rules, tax and duty calculations, and cost-saving features. Sellers can access live, multi-carrier rates to automatically compare and select the cheapest, fastest, or best-value shipping option for every marketplace order.

Novatize launches Spine to streamline Shopify implementation for B2B. Novatize, a B2B commerce developer, has launched Spine, a tool that simplifies Shopify implementation for manufacturers, distributors, and wholesalers. According to Novatize, Spine includes features for complex B2B needs, such as real-time ERP-fetched pricing, account-based purchasing, multi-user access, and system integrations, as well as streamlined workflows for approvals, quotes, and shipping rules.

Anywhere Commerce launches crypto-to-cash payments platform. Anywhere Commerce, a provider of mobile and omnichannel point-of-sale payment tools, has launched its crypto-to-cash platform. The platform allows merchants to accept cryptocurrency and receive instant cash settlements in local currency. Transactions include encryption and authentication security layers and provide automatic crypto-to-cash settlement in local currency at the moment of sale, so that merchants never hold crypto exposure. The platform supports real-time payment rails, such as Pix (Brazil) and CoDi (Mexico).

Anywhere Commerce