Management & Finance

October 2019 Top 10: Our Most Popular Posts

Since 2005 we’ve published articles, seminars, and podcasts to help ecommerce merchants. What follows are the 10 most popular articles, based on page views, that we published in October 2019. Articles published earlier in the month are more likely to make the list than later ones.

7 SEO ‘Rules’ to Ignore for Ecommerce

Search engine optimization tools have evolved into measuring hundreds of variables. But not all of them impact performance in my experience. What follows are seven common SEO metrics to ignore or relegate to a glance. Read more…

7 Coding Barriers to SEO Success

It’s natural to assume that everything humans see on a website is accessible to search engines. But that’s not the case. Googlebot can reportedly fill out forms, accept cookies, and crawl all types of links. But accessing these elements would consume seemingly unlimited crawling and indexing resources. Read more…

SEO: Google’s BERT Update Helps Ecommerce Product Pages

Google’s BERT algorithm, released last week, is the company’s latest effort to understand the intent of search queries. For ecommerce sites, the unique details on product pages could now drive more organic search traffic with high purchase intent. Read more…

16 Business Intelligence Tools for Ecommerce

A business intelligence tool can provide helpful data to make critical, daily decisions. There are many such tools to choose from, but knowing which one is right for your business can be tricky. Certainly the tool should accommodate your data sources. It needs to fit your budget. Read more…

Minimalist Design Can Increase Ecommerce Sales

Roughly 35 percent of U.S. adults desire some level of minimalism — ridding their lives of physical clutter. When it comes to ecommerce site design, minimalism can increase sales. Minimalism can present products in a refreshing way and focus on key selling points. Read more…

Fundamentals of Ecommerce Marketing for 2020

New technologies and evolving consumer behaviors are impacting ecommerce marketing at its core. Some of the changes affect established tactics, such as search engine optimization. Others, such as developing and managing chatbots, are new. All require ecommerce marketers to master important new skills. Read more…

Want More Ecommerce Conversions? Improve Your Product Search

Retailers have greatly improved their online stores in the past few years. User flows are streamlined. Designs are better tuned to tell the brand’s story. Site speed is much faster. Stores are now optimized for mobile devices. But for many online stores, site search is weak. Read more…

Do Responsive Search Ads Improve Performance?

Microsoft Advertising recently announced the beta launch of responsive search ads. Microsoft’s RSAs allow advertisers to input up to 15 headlines and four descriptions into a single ad unit. Microsoft will then mix, match, and test the various combinations to obtain the best performance. Read more…

5 Content Marketing Ideas for November 2019

Content marketing can be as serious as addressing an epidemic such as diabetes or as playful as games and puzzles. But in all of its forms, content marketing is one of the best ways to engage customers and create a bond that could lead to repeat sales. Read more…

Chrome’s ‘Mixed Content’ Updates Could Impact Ecommerce Sites

Google Chrome just announced important changes that could impact ecommerce sites. The changes address “mixed content” on a web page. Beyond text, a typical web page includes images, audio files, and videos. Those additional non-text resources frequently load as HTTP requests, not HTTPS. Read more…

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