Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as the successor.
Dozens of local business directories exist, so claiming your listing on each one could be quite a chore.
Fortunately, a number of services are available that make the job easier, much less time-consuming, and that ensure your business information is consistent across the directory spectrum.
Arranged in alphabetical order, here are fifteen such services that offer an array of features, listing options, and price points.
1. Acxiom My Business Listing Manager
Acxiom’s My Business Listing Manager is a listing management portal that lets businesses claim their listing and make corrections or additions.
My Business Listing Manager entries are redistributed directly to:
- More than eighty companies in the Internet Yellow Page and local search marketplace;
- Major search engines;
- Over 250 distribution partners through online private labeled solutions;
- Top directory print publishers.
To use the service, Acxiom requires membership, which is free.
Membership enables business owners to update basic data points related to their business, including NAP (name, address, and phone number), web address, e-mail address, and business classification. Premium memberships that include more services are also available.
Acxiom charges businesses that claim more than five listings $50 per listing. Companies that plan to submit more than thirty listings can take advantage of a bulk upload option that lowers the cost.
Specializing in local SEO, BrightLocal presents CitationBurst, a proprietary local directory submission platform that lets businesses submit to many different directories at one time, including local, general, and niche sites.
Using CitationBurst, companies can:
- Update and correct existing listings;
- Build new, accurate citations;
- Submit directly to each site;
- Track results through reports.
BrightLocal is a pay-per-submission service that charges $3.00 per site. Businesses can purchase bulk submission packages, which lowers the price to $2.00 per site. Trained staff members submit each listing manually, as opposed to using automation software.
3. Dex Media
Dex Media is a full-service media company that provides integrated marketing solutions for small businesses. Among its services, the company offers online business listings that appear on sites like DexKnows and Superpages. The cost to use the service is $20 per month.
For that, businesses receive:
- A complete business profile highlighting contact information, company logo, coupons, and map;
- Prominent placement on DexKnows or Superpages;
- Online reporting and account management;
- Ratings and reviews;
- Call tracking and reporting.
Express Update is a free service that sends business information to search engines, car navigation systems, and local online directories. Companies can update their profile as many times as needed without having to pay a fee or upgrade the account.
A premium option gives businesses complete control over their listings and includes more sites, such as Bing, Yahoo, Yelp, CitySearch, and Superpages.
EZlocal helps businesses achieve top local placement on sites such as Google, Yahoo, and Bing, as well as relevant local directories, social networks, online maps, and mobile apps. Business listings include syndication to more than 100 directories in total.
The service also provides a 10-page mobile-friendly website, one hour per month of updates, custom domain name and email accounts, and Google search advertising.
Pricing starts at $95 per month.
Focusing on local brick-and-mortar businesses, Localeze provides listing management tools that enable companies to update their information to more than 100 local search platforms, mobile applications, navigation systems, and directories.
It costs approximately $25 per month to use the service.
Localhub (also referred to as “Local Site Submit”) is designed for use by small business owners and marketing agencies looking to increase their local visibility in search engines.
Services include citation submissions, Google My Business, Yahoo Local, and Bing Places for Business. Localhub completes each submission by hand and optimizes listings to help them rank better in search engines returns.
Pricing starts at $20 per month plus a one-time fee of $150.
Locu, a GoDaddy company, is best-suited for use by restaurants, home service businesses, personal care services, and professional services. In addition to NAP information, companies can include items such as menus, a list of services, and photos. Locu supplies design templates that businesses can use to enhance the look of these elements.
Once the account is set up and listed data included, Locu’s “Get Found” service distributes the information across a range of sites, including the business’s website, Facebook page, Yelp, Foursquare, YellowPages.com, TripAdvisor, OpenTable, and CitySearch, among others.
Pricing starts at $11.99 per month.
9. Moz Local
Moz Local creates and maintains business listings on the sites, apps, and directories that factor most into local search engine results.
Businesses can use the service to create and update their listings, manage location information, re-verify listings, and find and resolve duplicate listings.
The service sends information to five main aggregators of location data: Infogroup, Neustar Localeze, Acxiom, Factual, and Foursquare. In turn, these send information to local search engines.
Pricing is $84 per year for each location.
An OpenLocal account representative works with each business to create a profile that includes core business details, keywords, photos, promotions, and other information. The service publishes listings to sites like Yelp, Foursquare, YellowPages.com, TripAdvisor, OpenTable, and CitySearch.
OpenLocal also provides online reputation monitoring and social media marketing tools. A reporting dashboard alerts businesses when new directories and search engines post their profiles.
Pricing starts at $69 per month along with a $200 one-time setup fee.
SinglePlatform is owned by Constant Contact. That fact alone should tell you it is a service intended for small business use.
Managed from a single dashboard, business can update listings and include customized menus, product and service lists, photos, announcements, and special offers. The platform distributes listing information to search engines, review websites, social networks, and mobile apps. It can also integrate with the business’s website. An analytics tool enables businesses to track performance across the range of sites.
Pricing is $99 per month.
Universal Business Listing (UBL) is a service that provides a single point of entry for the creation and distribution of enhanced business profiles. It sends verified data to all major outlets, including:
- Search engines – Google, Yahoo, and Bing;
- Online yellow pages – Superpages, Yellowpages, and Yellowbook;
- Portals and guides – AOL, Mapquest, and Citysearch;
- Cell phones and mobile apps – Blackberry, iPhone, and Android;
- In-car GPS navigation and telematics services such as OnStar;
- 411 directory assistance;
- Social networks.
UBL’s syndication service feeds directly into Infogroup, Factual, Verizon, and Dun & Bradstreet — databases trusted by all major publishers and directories.
Pricing starts at $79 per year.
Yahoo has a service called Localworks where, for $29.99 per month, it will list business information on Yahoo Local, Yelp, WhitePages, Bing, Mapquest, and more — over 50 local directories in all.
Businesses can enhance their listing with special offers, photos, and additional details beyond the NAP.
Used by a number of local business directories, Yext lets companies manage their digital presence in search engines, online maps, directories, and mapping apps. It also guarantees listings will appear in these sources.
Its “Power Listing” service furnishes businesses with enhanced listings that include photos, descriptions, and promotions. Companies can also monitor customer reviews and track performance via an analytics platform.
Pricing starts at $17 per month, billed annually ($199).