Practical Ecommerce

May 2016 Top 10: Our Most Popular Posts

Here are our 10 most popular articles for May 2016, recognizing that articles we published earlier in the month are more likely to make the list than later ones.

25 Free Web Design Elements, Spring 2016

One of the easiest ways to add value to your website is to utilize free elements offered by the designer community. Design-focused websites, such as Dribble, are excellent resources for inspirational, high-quality work, as well as freebies. Here is a list of new free design elements from spring 2016. Read Article…

7 Ecommerce Design Conventions for 2016

Online shoppers expect ecommerce sites to follow certain design and layout conventions, including logo position and function, the placement of product navigation, and the use of a “hamburger” menu on mobile devices. When online retailers follow these conventions, shoppers’ expectations are met and, hopefully, sales follow. Read Article…

How to Write Traffic-generating Meta Descriptions, for Ecommerce

Ecommerce meta descriptions can act like short, tweet-length ads capable of attracting visitors from social media and beating higher-ranked competitors on search engine results pages. HTML meta tags include information about a web page and its content. There is a meta tag for copyright information, a meta tag that tells search engines whether or not to index the web page, and a meta tag that holds a short, text description of the page. Read Article…

11 Critical Features for B2B Ecommerce Sites

An important part of redesigning or launching a business-to-business ecommerce site is to identify the required features. They can be available out of the box in your ecommerce platform, or added by a developer. The B2B sales process is often complicated. It can be challenging to address in an ecommerce site. In this post, I’ll review 11 ecommerce features that are critical for most B2B companies. Read Article…

5 Content Marketing Ideas for June 2016

Content marketers can often run short of ideas and inspiration. What should you write about? What should you post about? What can you make a video about? In June 2016, however, there are many possibilities, including holidays, summertime activities, Olympic Team Trials, or an exciting mystery. Read Article…

How to ‘Manufacture’ Product Descriptions, for Ecommerce

Thinking about ecommerce product descriptions like factory-built widgets manufactured to a set of specifications may help ecommerce business owners and managers overcome writer’s block and avoid publishing duplicate content. Writing product descriptions can be one of the most significant challenges ecommerce businesses face. Read Article…

Ecommerce Page Titles Key for Shoppers (and SEO)

A thoughtful, descriptive ecommerce page title can help attract interested shoppers from social media and search engines. Page title optimization, if you will, is a low-effort, high-value task for ecommerce site owners and managers. The work of crafting good ecommerce page titles is little more intensive than reading this article and thinking about page titles as you write them. Read Article…

Avoiding Copyright Infringement in Product Photos

In the last few years, my law firm has handled a growing number of copyright infringement matters, including litigation, involving product photography. With increasing numbers of SKUs in ecommerce stores, the likelihood of making a mistake in sourcing an image also increases. These mistakes can cost your company substantial sums of money, and they can also result in you being held personally liable for the actions of your independent contractors or employees. Here are a few things to consider when sourcing and creating product shots for your ecommerce store. Read Article…

Email Marketing: Tips for Preheaders, Emojis

Email subject lines are key to capturing a reader’s attention and standing out from inbox clutter. But email preheaders may be just as important, since most recipients now open emails on smartphones. An email preheader is the text that typically appears above the creative copy and, on most smartphones, directly beneath the subject line. Read Article…

App Development Trends Favor Custom Ecommerce Platforms

Application development is changing. Frameworks, services, and even tools make it possible to rapidly create web and mobile applications custom to a business’s needs. These changes mean that it may make sense for some large and mid-sized ecommerce businesses to build their own custom platforms rather than using “off the shelf” ecommerce solutions. Read Article…

Practical Ecommerce

Practical Ecommerce

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