Assembling your reading list for a summer getaway? Don’t forget to pack the ecommerce books.
Here is a list of top-selling ecommerce books. There are general books on ecommerce and social media for businesses. And there are books on specific ecommerce subjects, such as search engine optimization and conversion. The list begins with the top-selling book.
To compile this list, I searched for "ecommerce" in Amazon's book category on June 30, 2010. From those results, I refined my search to "Bestselling." Then I handpicked titles from that group, based on customer ratings and relation to ecommerce.
Top-Selling Ecommerce Books
How to Make Money with Social Media by Jamie Turner and Reshma Shah
This is the top-selling book in Amazon’s ecommerce category. A guide on moneymaking social media campaigns, it presents practical strategies to avoid pitfalls, maximize limited resources, and strengthen your brand. Kindle $8.84; Hardcover $15.23.
Get Rich Click! by Marc Ostrofsky
This is a comprehensive guide to ecommerce business models, and details a number of success stories. It covers search, advertising, optimization, affiliate marketing, content, social networks, payment gateways, shipping, and more. Kindle $9.99; Hardcover $11.97.
Likeable Social Media by Dave Kerpen
This book helps you harness word-of-mouth marketing on social media to transform your business. Learn how to engage your online customers and help them spread the word. Kindle $9.99; Paperback $13.44.
The New Rules of Marketing and PR by David Meerman Scott
Leverage web-based communication tools to reach your customers. Establish a personal link with the people who make your business work. Kindle $9.99; Paperback $11.63.
Content Rules by Ann Handley, C.C. Chapman and David Meerman Scott
This book examines the art and science of developing marketing content that people care about, through blogs, podcasts, videos, e-books, webinars, and more. Kindle $9.99; Hardcover $14.55.
The Zen of Social Media Marketing by Shama Kabani and Chris Brogan
This book is a stress-free guide to accessing popular social media marketing tools and increasing your business. Kindle $8.98; Paperback $10.49.
Web Analytics 2.0 by Avinash Kaushik
This book presents a framework for thinking about analytics. Measure social media and multichannel campaigns, achieve optimal success by leveraging experimentation, and employ tactics for truly listening to your customers. Kindle $21.03; Paperback $23.37.
The Six-Figure Second Income by David Lindahl and Jonathan Rozek
This book gives you a straightforward path to build your first ecommerce business: finding your first product to sell online, setting up your site, and building customer relationships. Kindle $11.99; Hardcover $16.47.
ProBlogger by Darren Rowse and Chris Garrett
Launch and maintain a blog that makes money. This book offers step-by-step instruction on how bloggers make money, why niches matter, how to use social media and content aggregators, and more. Kindle $14.68; Paperback $16.39.
Social Media ROI by Olivier Blanchard
This book seeks to bring a business discipline to your social media program. Its plan includes best practices for strategy, planning, execution, measurement, analysis, and optimization. Kindle $9.99; Paperback $15.29.
Social BOOM! by Jeffrey H. Gitomer
This book details most every aspect of social media, including the business periphery (blog, personal website, e-zine) that you need to create a real law of attraction for your customers. (Hardcover - Mar 19, 2011) Kindle $11.82; Hardcover $13.13.
The Social Media Bible by Lon Safko
Learn the tactics, tools, and strategies in social media, necessary for business success. This guide examines the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power and efficiency. Kindle $15.71; Paperback $17.46.
Engage! by Brian Solis and Ashton Kutcher
This book is a guide to branding and building your business with social media. It leads you through the steps for conceptualizing, implementing, managing, and measuring a social media program. Kindle $9.99; Paperback $12.85.
Search Engine Optimization For Dummies by Peter Kent
This straightforward guide provides you with a basic understanding of how to use SEO as a key strategy for online marketing. Kindle $14.99; Paperback $19.29.
In this step-by-step guide to setting up an Internet business, Ewen Chia attempts to demystify marketing jargon and shares the tips and techniques he uses in his online businesses. Kindle $7.69; Paperback $12.89.
Web Analytics: An Hour a Day by Avinash Kaushik
This book shows you how to implement a successful web analytics strategy. Discover how to move beyond click stream analysis and why qualitative data should be your focus. Develop a customer-centric mindset without sacrificing your company’s bottom line. Kindle $16.16; Paperback $17.95.
Starting an Online Business For Dummies by Greg Holden
This book is a starter guide for building an online business. Whether you're adding an online component to your brick-and-mortar business or hoping to strike it rich with your own online startup, this guide can help. Kindle $14.15; Paperback $15.72.
The Complete Idiot's Guide to Starting a Web-Based Business by Steve Slaunwhite
Find everything you need to start your online business. Whether you intend to sell goods, services, subscriptions, or advertising, this book provides the specific nuts and bolts of planning, designing, building, hosting, marketing, and operating an online business. Kindle $16.99; Paperback $13.57.
Creating a Website: The Missing Manual by Matthew MacDonald
Learn how to create and maintain a professional-looking, visitor-friendly site. Create web pages by learning the basics of HTML and HTML5. Control page design with CSS. Host ads, or sell products. Kindle $9.99; Paperback $19.35.
Advanced Google AdWords by Brad Geddes
Move beyond AdWords basics to learn and apply advanced techniques and tactics. This book describes AdWords' functionality, with tips, tactics, and hands-on tutorials that readers can immediately use on their own pay-per-click campaigns. Kindle $23.51; Paperback $26.12.
Ultimate Guide to Google AdWords by Perry Marshall and Bryan Todd
Uncover the fundamentals, techniques, tools, and tricks of Google AdWords. Learn how to build an aggressive campaign from scratch, increase your search engine visibility, consistently capture clicks, double your website traffic, and increase your sales. Kindle $11.99; Paperback $16.47.
The Third Screen by Chuck Martin
A look at the convergence of trends in consumer behavior and technology that have resulted in a migration to the cell phone. The book illustrates how brands like Lexus, Zippo, and ING have used the mobile channel to connect with customers, and examines consumer behavior. Kindle $15.92; Paperback $19.11.
Search Engine Optimization by Kristopher B. Jones
A visual approach to the power of SEO marketing, this book uses over 600 screenshots to explore search-engine marketing principles, such as keyword generation, on-site optimization, internal linking, URL structure, content creation, and much more. Kindle $10.99; Paperback $19.72.
Convert! by Ben Hunt
Solve your traffic troubles and turn browsers into buyers. This book identifies solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. It provides simple techniques for building traffic, engaging an audience, and crafting effective calls to action. Kindle $16.49; Paperback $19.59.
Conversion Optimization by Khalid Saleh and Ayat Shukairy
This book offers practical advice on how to persuade visitors to make buying decisions, without driving them away through data overload or tedious navigation. Learn to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio. Kindle $15.39; Paperback $22.85.