Online merchants are competing for customer attention and loyalty in an Internet landscape where people create their autobiographies across social networks and businesses have to discover a reason to be relevant in that narrative.
Blogging, which some suggest is a waning art for individuals, can be a publishing platform for savvy online stores that create content to better engage potential shoppers and build a relationship with them.
For businesses that want to blog there are at least two challenges — what to write and how to present the content that is written. This article focuses on the latter. What you'll find here is my list of the ten best blogging platforms available in 2011.
WordPress is a free, open-source blogging platform that has grown into a full-fledged content management system. It enjoys enormous community support.
Google owns Blogger and has it integrated with Google Accounts. The platform has been around since blogging's beginnings, and is still an excellent choice.
Tumblr is one of the fastest growing blogging platforms in 2011. It has a love-hate relationship — it would seem — with the fashion industry, but is an excellent choice for any ecommerce merchant.