Twitter has launched "brand pages" as part of its recent redesign. Brand pages feature large customizable header images and highlight a top tweet with an embedded photo or video.
Twitter is launching brand pages with 21 marketers: American Express, Best Buy, Bing, Chevrolet, Coca-Cola, Dell, Disney Pixar, General Electric, Heineken, Hewlett-Packard, Intel, JetBlue, Kia, McDonald's, Paramount Pictures’ Mission: Impossible – Ghost Protocol, Nike Basketball, NYSE Euronext, Pepsi, Staples, Subway Restaurants, and Verizon Wireless USA.
Here is a list of the launch-partner brand pages with featured top tweets. You’ll need to use the new version of Twitter to see these enhanced profile pages. To read more about the brand page changes, access Twitter’s advertising blog.
American Express
Top Tweet: A short video on the Shop Small movement to support small businesses.
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Best Buy
Top Tweet: A short holiday video on shopping.
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Bing
Top Tweet: A holiday video and promotion for Bing Social.
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Chevrolet
Top Tweet: A link to The Ride of Your Life virtual driving game.
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Coca-Cola
Top Tweet: A "Shake Up Christmas" holiday music video.
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Dell
Top Tweet: A short video and alert to its Google+ Hangout events.
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Disney-Pixar
Top Tweet: A trailer for its upcoming movie "Brave."
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General Electric
Top Tweet: A video to help consumers understand what the company produces.
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Heineken
Top Tweet: A bottle design contest promotion.
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Hewlett-Packard
Top Tweet: A funny image of a HP product with a customer.
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Intel
Top Tweet: A short video on cloud computing.
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JetBlue
Top Tweet: A short video with the JetBlue CEO.
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Kia
Top Tweet: A Kia Soul Hamsters video, which has over 10 million views on YouTube.
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McDonald's
Top Tweet: An image of the Big Mac.
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Mission: Impossible – Ghost Protocol
Top Tweet: A clip from the upcoming movie for Paramount Pictures.
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Nike Basketball
Top Tweet: An image of Kobe Bryant.
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NYSE Euronext
Top Tweet: A short video on the growth of the NYSE Euronext market exchange.
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Pepsi
Top Tweet: A scoreboard to its Atari game throwback promotion.
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Staples
Top Tweet: A giveaway and contest promotion.
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Subway Restaurants
Top Tweet: A short sketch video on Subway customers.
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Verizon Wireless USA
Top Tweet: A holiday sale promotion.
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