Practical Ecommerce

21 Twitter ‘Brand Pages’

Twitter has launched “brand pages” as part of its recent redesign. Brand pages feature large customizable header images and highlight a top tweet with an embedded photo or video.

Twitter is launching brand pages with 21 marketers: American Express, Best Buy, Bing, Chevrolet, Coca-Cola, Dell, Disney Pixar, General Electric, Heineken, Hewlett-Packard, Intel, JetBlue, Kia, McDonald’s, Paramount Pictures’ Mission: Impossible – Ghost Protocol, Nike Basketball, NYSE Euronext, Pepsi, Staples, Subway Restaurants, and Verizon Wireless USA.

Here is a list of the launch-partner brand pages with featured top tweets. You’ll need to use the new version of Twitter to see these enhanced profile pages. To read more about the brand page changes, access Twitter’s advertising blog.

American Express

Top Tweet: A short video on the Shop Small movement to support small businesses.

Best Buy

Top Tweet: A short holiday video on shopping.

Bing

Top Tweet: A holiday video and promotion for Bing Social.

Chevrolet

Top Tweet: A link to The Ride of Your Life virtual driving game.

Coca-Cola

Top Tweet: A “Shake Up Christmas” holiday music video.

Dell

Top Tweet: A short video and alert to its Google+ Hangout events.

Disney-Pixar

Top Tweet: A trailer for its upcoming movie “Brave.”

General Electric

Top Tweet: A video to help consumers understand what the company produces.

Heineken

Top Tweet: A bottle design contest promotion.

Hewlett-Packard

Top Tweet: A funny image of a HP product with a customer.

Intel

Top Tweet: A short video on cloud computing.

JetBlue

Top Tweet: A short video with the JetBlue CEO.

Kia

Top Tweet: A Kia Soul Hamsters video, which has over 10 million views on YouTube.

McDonald’s

Top Tweet: An image of the Big Mac.

Mission: Impossible – Ghost Protocol

Top Tweet: A clip from the upcoming movie for Paramount Pictures.

Nike Basketball

Top Tweet: An image of Kobe Bryant.

NYSE Euronext

Top Tweet: A short video on the growth of the NYSE Euronext market exchange.

Pepsi

Top Tweet: A scoreboard to its Atari game throwback promotion.

Staples

Top Tweet: A giveaway and contest promotion.

Subway Restaurants

Top Tweet: A short sketch video on Subway customers.

Verizon Wireless USA

Top Tweet: A holiday sale promotion.

Sig Ueland
Sig Ueland
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Comment ( 1 )

  1. sburkowski December 20, 2011 Reply

    And for those of us who operate a business Twitter account without a billion dollar advertising budget… How do we convert our existing accounts into "brand" accounts?

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