If you’re look for a place to develop your brand, Facebook is the spot. With over 500 million daily active users, it’s a great platform on which to engage followers and promote yourself. It’s also an ideal environment to monitor how successful you are at engaging and promoting.

Here is a list of tools to develop your brand on Facebook. There are simple apps, as well as full app suites, to engage fans and promote your brand. There are also tools to monitor what people are saying about you and to track how well you are engaging fans.

Engagement and Promotion

Pagemodo. This app provides everything you need to build clean, professional, and engaging Facebook pages without the need for design or technical skills. Engage followers with easy-to-add features like slideshows, videos, contact forms, and maps, and powerful social media tools like fan coupons and “Like” gates. Price: Free.

Wildfire. Wildfire offers a suite of apps for social media promotion. Run sweepstakes, contests, coupons, trivia and quizzes, instant wins, group deals, or pick a favorite. Use the promotion builder tool to run targeted affordable promotions. Price: Promotion builder plans start at $5/per promotion + $0.99/day.

Woobox. Woobox also has a suite of promotion apps for your fans. Create coupons, sweepstakes, polls, group deals, and custom Facebook tabs. Price: Custom tabs and coupons are free. App suite is $29/month.

LiveChat for Fan Pages. The LiveChat app enables you to provide real-time support to fans or potential customers with live-chat and survey windows. App shows visitor info, such as location and keywords used to get to your site. Get conversion rates, satisfaction info, searchable archived conversations, and more. Price: Basic plan is $36 per month with 1 operator seat.

TinyChat. TinyChat provides free video chat rooms to set up video-conferencing with your followers. Create a chat room, then share the link on your page. Price: Free

Forum for Pages. Forums for pages is an application that allows you to add a discussion board to your Facebook page. It features threaded discussions, moderator edit control, lockable topics, and blockable keywords. Premium version features integration with Google Analytics, RSS feed, ad-free, and a customizable header. Price: Basic is free; Premium starts at $5/month.

Friend Card. The Friend Card application allows fans to create customizable branded greeting cards to send to their friends. Upload your logo and create a default message to fit your brand image. Price: Free.

SupportTab. This app creates a simple table for your fans to ask questions and find support. This is a nice tool to support your customers, without having to create a full forum. Price: Free.

Offerpop. Offerpop provides a suite of promotional and engagement apps for build campaigns on Facebook. Apps include quiz, video contest, deals, referral, look book and more. Use one app and pay per campaign, or get a monthly subscription and access all the apps. Price: Free if you have under 100 fans at the start of the campaign. For over 100 fans, per-campaign starts at $10 for 14 days and subscription starts at $15/month.