Practical Ecommerce

Reading List: Bridgeline Digital’s Brett Zucker

Brett Zucker

Brett Zucker

In “Reading List,” we ask ecommerce professionals to name some of their favorite books and blogs and tell us why they read them. For this installment, we corresponded with Brett Zucker, chief technical officer of Bridgeline Digital, a web development company.

iAPPS is Bridgeline’s digital engagement platform. After years of deploying other solutions, Zucker says he saw the need to build a more robust, all-inclusive web platform that integrates content management, ecommerce, analytics, and marketing. He holds a B.S. in Electrical Engineering from Cornell University and an M.B.A. from Harvard Business School.

Brett Zucker’s Top 5 Books

Take the Stairs by Rory Vaden

“I’ve seen Rory speak live and have read his book. Both were excellent. It is such an incredible book that resonates how discipline and commitment leads to success.”

Content Rules by Ann Handley and C.C. Chapman

“A must read on how to think about content for your site and beyond, an excellent source.”

Steve Jobs by Walter Isaacson

“One of the best business books I’ve ever read, really inspiring.”

Competing on Analytics by Thomas H. Davenport and Jeanne G. Harris

“Analytics are so important today and this book exemplifies that. A great read.”

Switch: How to Change Things When Change is Hard by Chip Heath and Dan Heath

“This book is extremely relevant in an industry where change is part of the daily routine.”

Brett Zucker’s Top 5 Blogs

E-Commerce Times

“This site is a great source for the latest commerce news all in one place.”

Internet Retailer

“This is an industry standard, a must read that gives a good summary of the latest news.”

The CMS Myth

“This blog tends to tell it like it is. It is important for industry professionals to hear the truth about content management, what works and what doesn’t.”


“This has all the best news in the wonderful world of tech gadgets.”


“My go-to for all the latest and greatest Apple News.”

Practical Ecommerce
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