Twitter hashtags are a way to organize tweets into topical groups. Tools are available that make it easy to follow hashtag-related conversations, start hashtag chats, and analyze data around their use.
Here are eight of the most popular.
Twubs is designed to provide a better way to conduct, manage and follow Twitter hashtag chats. The platform includes two main components.
Hashtag Directory: Users can add hashtags to a directory that includes topics such as conferences and tradeshows, events, organizations, business, twitter chats, and others.
Hashtag Registry: Users can also “register” a hashtag. Registration does not confer exclusive rights to use of the term in the same sense as registering a copyright or trademark, but it does come with some perks when using the Twubs platform.
For example, users get a brandable hashtag landing page like the one below, which can be used to host Twitter chats. Landing pages can be embedded into websites or used as a standalone page.
Other tools include a customizable feed where users can aggregate multiple hashtags into a single stream, and a moderated “Tweet to Screen” widget for use at live events.
Twubs is free to use.
oneQube SmartStream is a free Twitter chat tool built on the functionality of TweetChat, which was discontinued due to changes in Twitter’s API earlier this year.
Internet Media Labs, the maker of oneQube — a social media management software platform — acquired TweetChat, rebranded it as “SmartStream,” and incorporated it into the system. TweetChat.com is still maintained as a separate URL.
The application enables users to set up a dashboard or “room” to follow and engage in a hashtag chat. Participants can see who is tweeting the most in the chat, what other hashtags are trending in the chat, and what links are being shared. The hashtag is automatically added to each Tweet and the room auto-updates. Chat transcripts are archived for future reference and can be downloaded on demand.
The application includes real-time analytics that shows trending hashtags, the most active Tweeters and shared links.
Hashtracking is one of several tools on this list that provides tracking analytics and reporting for hashtag campaigns and events. It includes:
- Detailed charts and graphs that show the most popular, influential, and active contributors and content;
- Number of tweets and re-tweets with reach and number of impressions;
- Detailed contributor lists;
- Full transcripts of hashtag conversations.
A 30-day free trial is available. Pricing starts at $29 per month for up to three hashtags.
Nestivity goes beyond tracking hashtags and turns a Twitter account into an online community that enables brands to connect with followers in a more organized and structured way.
Incoming tweets in the community are organized by category, which turns tweets into easy-to-follow discussions. Monitoring and analytics tools are also included for tracking purposes.
Cost is free for one moderator. Premium versions with more moderators and longer history start at $19 per month.
Founded in 2007, Hashtags.org was the original hashtag tracking directory. The “chat” section of the site allows users to track hashtags and participate in twitter chats. The site also provides educational resources covering best practices for hashtag use.
Tagboards aggregates hashtag use across a range of social networks including Twitter, Instagram, Facebook, App.net, Vine, and Google+. Users can set up their own tagboards based on a particular hashtag.
Tagboards’ layout resembles Pinterest, and includes multi-media content such as images and video, when available.
Still in beta, RiteTag enables users to discover hashtags based on the number of times they have been used. Like Tagboard, the platform tracks hashtags on several social networks. Registered users can choose to see tags, users, and content for any of the networks they use.
Keyhole not only tracks hashtags, but also keywords and website URLs. The platform also identifies the most active and influential participants talking about a topic and enables direct engagement with them. Users can track the volume of activity around campaigns in real-time, including number of users and total reach. Analytics and reporting tools are included, as well.
Keyhole offers a 14-day free trial. Pricing starts at $14 per month.