Practical Ecommerce

15 Top Retailers and Products on Pinterest

Pinterest wants to be an ecommerce platform. The inspiration-focused social network is steadily releasing its Buyable Pins, which let people purchase using a credit card or Apple Pay without having to leave the Pinterest app. Pinterest is working with a few major brands and five ecommerce platforms. But with over 1 million businesses on Pinterest, there’s already a large retail presence.

Here is a list of top retailers on Pinterest, as well as some of the top pinned products of 2015. If you are interested in using Pinterest to promote your online store, get inspired by the ways in which top retailers build their Pinterest boards and define their brands.

Top Retailers on Pinterest

L.L.Bean on Pinterest.

L.L.Bean on Pinterest.

L.L.Bean. L.L.Bean has 33 boards celebrating the outdoors and the brand’s signature style. Outdoor boards include Outdoor Fun, Take Me Fishing, and Camping. There are inspirational product boards like L.L.Bean Back Packs, The L.L.Bean Home, and Great Gifts for Guys. There are also quirkier boards celebrating the brand, such as L.L.Bean Catalog Covers, Illustrations, and Bootmobile. L.L.Bean has 5.1 million followers on Pinterest.


Nordstrom on Pinterest.

Nordstrom on Pinterest.

Nordstrom. Nordstrom has 67 boards that focus on women’s and men’s style, handbags, shoes, jewelry, home décor, and more. Inspirational boards include Our Favorite Things, Shoe Lust, and Great Gifts. There are boards for each season, dress boards like Gorgeous Wedding Dresses and All Dressed Up, and a board for How-To and DIY. Nordstrom has 4.3 million followers on Pinterest.

Lowe's on Pinterest.

Lowe’s on Pinterest.

Lowe’s. Lowe’s has 65 boards on home ascetics, room renovations, and do-it-yourself projects. Boards focus on areas of the home, such as Curb Appeal, A Kitchen To Dine For, and Bathroom Inspiration. There are DIY boards like How You How-To and Build it! And there are also holiday and event boards, like Tailgating Fun and Valentine’s Day! Lowe’s has 3.4 million followers on Pinterest.

KEEN on Pinterest.

KEEN on Pinterest.

KEEN. Keen footwear has 23 boards to celebrate the outdoors and “any place without a ceiling,” where its rugged products are best used. Nearly all the boards are about outdoor inspiration and elements around the globe, such as Oceans to Puddles, Gaining Elevation, Cloud Gazing, Inspiring Adventures, and Live Monumental. Keen Footwear has 3.1 million followers on Pinterest.

ModCloth on Pinterest.

ModCloth on Pinterest.

Modcloth. ModCloth offers unique styles on apparel and home decor from hundreds of independent designers. Its 19 boards center on retro-fashion-inspired designs and free spirit fun. Boards include Delight Du Jour, Playful Presents, This Stylish World, and Vintage Vantage. Modcloth has 2.2 million followers on Pinterest.

Lululemon on Pinterest.

Lululemon on Pinterest.

Lululemon. Lululemon has 33 boards with inspirational images on yoga, exercise, gift giving, and lifestyle. Boards include Yoga, Sweat, Local Guide: NYC, Summer Vibes, Smoothies & Snacks, and Live Your Vision. Lululemon has 2.1 million followers on Pinterest.

Swarovski on Pinterest.

Swarovski on Pinterest.

Swarovski. Swarovski creates crystal products for fashion and home decor, which it sells through its own boutiques, online shop, and retail partners. Swarovski’s 33 boards focus on fashion partners, like #VSFasionShow 2015, Alexander McQueen Savage Beauty, and Collaborations That Sparkle. Boards also focus on all things that sparkle, such as Winter Wonderland and Celebrities Sparkle. Swarovski has 1.5 million followers on Pinterest.

United Colors of Benetton on Pinterest.

United Colors of Benetton on Pinterest.

United Colors of Benetton. Benetton has 67 boards on its colorful fashion outlook and collection. There are color boards, like The Strength Of… Pink and Color Out Loud. There are boards for its collection, like Autumn Winter 2015 – Campaign, and boards that celebrate fashion, like A Collection of Us – The 80s. There are also boards for campaigns and its media presence, like All Benetton Campaigns and Color Magazine. Benetton has 1.2 million followers on Pinterest.

Birchbox on Pinterest.

Birchbox on Pinterest.

Birchbox. Birchbox is an online site to help customers find and purchase products with monthly deliveries of curated samples and kits. Birchbox has 96 boards on Pinterest that focus on beauty areas, like Face, Eyes, Spring, and Fashion Week IRL. There are also helpful boards like DIY, #Hot77 Summer Beauty Tips, and Holiday Gift Ideas. Birchbox has 921,000 followers on Pinterest.

Anthropologie on Pinterest.

Anthropologie on Pinterest.

Anthropologie. Anthropologie has 56 boards with fashion inspiration topics, like Love to Wear: Winter, Flower Shop, In the Office, and Party Style. There are also home décor boards, like The Artist’s Home and Statement Walls, and lifestyle boards, like Savory Eats. Anthropologie has 547,000 followers on Pinterest.

Top Pinned Products of 2015

Fruitzola on Pinterest.

Fruitzola on Pinterest.

Fruitzola. Fruitzola is a water bottle to infuse your water with fruit. The Fruitzola is pinned from OpenSky, an online site to shop and share the world’s most creative brands.

The Tag Along Solar Battery.

The Tag Along Solar Battery.

The Tag Along Solar Battery. The Tag Along Solar Battery allows you to charge your phone or gadget with a USB port. It stores sunlight to the in-built battery. The Tag Along Solar Battery is another product pinned from OpenSky.

Band at Attention Boot.

Band at Attention Boot.

Band at Attention Boot. The Band at Attention Boot is a boot sold by ModCloth.

Glow in the Dark Leggings.

Glow in the Dark Leggings.

Glow in the Dark Leggings. Nike’s glow-in-the-dark leggings are pinned from Store.nike.com.

Coffee Plaid Belt Cape.

Coffee Plaid Belt Cape.

Coffee Plaid Belt Cape Type Irregular Fashion Vintage Wool Coat. This coat is from Fulchic, an online fashion site that offers clothing, bags, shoes, and accessories.

Sig Ueland
Sig Ueland
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