Practical Ecommerce

23 Tools for Social Media Monitoring

Social media can be a good resource for promoting a business. But if you’re just plugging your brand, you’re missing the point. Listening to others is an effective way to learn about your customers and to measure your impact.

Here is a list of tools for social media monitoring. Listen to multiple networks from a single dashboard, receive alerts when you’re mentioned, or even keep tabs on a competitor. Track your social media stats, and discover what you need to grow your followers. All of these tools are relatively inexpensive, half of the tools offer free plans.

Tools for Social Media Monitoring

Buzzsumo. Buzzsumo gives you insight into the content that’s working and the influencers amplifying it. Discover content that mentions your keyword, or when an author or competitor publishes new content. Track your competitors’ content performance and do detailed comparisons. Monitor share activity across major social networks, including Twitter, Facebook, LinkedIn, Google+, and Pinterest. Price: Plans start at $99 per month.



Social Mention. Social Mention is a social media search platform. Track and measure what people are saying about you, your company, a new product, or any topic in real time. Social Mention monitors 100+ social media properties, including Twitter, Facebook, YouTube, Digg, and Google. Price: Free.

Mention. Monitor sources in 42 languages to make sure you’re not missing anything on social networks, news sites, blogs or any web page. Connect social accounts to your alerts and react without leaving the application. Get alerted in real time via push notifications. Receive daily or weekly email digest. Price: Plans start at $29 per month.

HowSociable. HowSociable provides a simple way to measure and monitor your brand’s impact on the social web. Its magnitude score provides an indication of the activity around a brand during a given week. The site analyzes activity on up to 36 popular websites. Price: Plans start at $9 for 3 months.



Addict-o-matic. Addict-o-matic is a search tool to monitor buzz about your site. Pull results via RSS from news and search sites, including Google, Yahoo, Technorati, Ask, YouTube, Truveo, Flickr, Blinkx, Ice Rocket, Digg, Topix, Newsvine, and Tweetscan. Price: Free.

Topsy. Topsy is a real-time search engine powered by the social web. Topsy indexes and ranks search results based upon the most influential conversations millions of people are having every day about each specific term, topic, page or domain queried. Price: Free.

SumAll. SumAll was created to give companies of all size access to all of their data in one simple dashboard. Track your social media stats from over 30 accounts for free. Premium account provides SumAll reports to show the fruits of your labor and insights to help you understand and improve social media performance. Price: Tracking is free. Premium services start at $59 per month.



Sprout Social. Sprout Social helps you monitor and manage your social interactions. The Smart Inbox brings all your messages from all your profiles into a single, filterable stream. Discover what people are saying about you, your business, your products, or any topic in real time. Track campaigns, monitor competitors and keywords, and more. Price: Plans start at $59 per month.

WhosTalkin. is a social media search tool that allows users to search for conversations surrounding topics. Data is taken from over 60 popular social media gateways. Price: Free.

Pluggio. Pluggio is a Twitter and Facebook manager. Pluggio automatically tracks and generates graphs for several account metrics, so you can easily see your performance and audience growth. Optional integration with also allows you to see click stats for links you share, so you can see the impact your posts are having. Price: Basic plan is free. Premium plans start at $12.95 per month.



SharedCount. SharedCount is a service that looks up the number of times a given URL has been shared on major social networks, including Facebook, Twitter, Pinterest, LinkedIn, Google+, and StumbleUpon. Track URL shares, likes, tweets, and more. Price: Free plan includes up to 10,000 daily queries. Premium plans start at $40 per month.

Social Searcher. Social Searcher allows real-time search in social networks and provides analytics. Search without logging in for information on Twitter, Google+ and Facebook. Save searches and set up alerts. Premium social monitoring features include saving mentions history, API integration, advanced analytics, and immediate email notifications. Price: Basic is free. Premium plans start at 3.49 € per month.

Edgerank Checker. Edgerank Checker is a tool to analyze and score your Facebook page. Get actionable steps to increase engagement. Examine when fans are online to optimize timing strategies. Back test specific days, such as holidays, to see when fans check Facebook. Price: Basic is free. Pro plan is $90 per month for three pages.

Edgerank Checker.

Edgerank Checker.

Followerwonk. Followerwonk is a Moz app to dig deeper into Twitter analytics. Followerwonk tracks changes to your social graph and presents interactive charts to explore changes to followers and follows. Breakout your followers by location, bio, who they follow, and more. Contrast your relationships with your competitors and friends. Price: Moz starts at $99 per month.

NutshellMail. NutshellMail gathers the latest activity from your social networking accounts and emails you a summary. Keep track of Facebook likes, posts, comments, and insights. See mentions, new followers, quitters, search results, and tweets from your favorite lists in your Twitter summary. Keep track of ratings, reviews, and check-ins. Price: Free.

Trackur. Trackur monitors mainstream media and social media such as blogs, Twitter, Facebook, forums, images, and video. Track mentions in real time. Find out who’s talking about you, as well as how influential they are. Price: Plans start at $97 per month.



TweetReach. TweetReach helps measure the Twitter activity that’s important to you – accounts, topics, hashtags, and competitors. Track tweets about campaigns in real time, and watch as the conversations unfold. Price: Plans start at $99 per month.

SocialOomph. SocialOomph is a tool to monitor and boost social media activity with Twitter, Facebook, LinkedIn, RSS feeds, blogs, Plurk, and Track keywords, view mentions and retweets, mimic the following of others, manage and schedule multiple accounts, and more. Price: Basic is free. Professional is $35.94 per month.

Postific. Postific is a tool to track your engagement and analyze the results for posts and social networks in one place. Set up your alerts and get instant notifications if people are talking about your business. Manage social networks like Twitter, Facebook, LinkedIn, Pinterest, Google+, and more. Extract engaged users and organize them into your contact management tool. Price: Plans start at $7.99 per month.



Oktopost. Oktopost is a social media marketing tool to manage content and measure which networks, profiles, and posts are most effective. Manage all of your social marketing, and measure the results for each campaign. View clicks, conversions, and engagement for every post, message, and group. Leverage integrations with third-party platforms such as and Marketo, and automatically sync analytical and lead data. Price: Plans start at $55 per month.

Hootsuite. Hootsuite is probably the most widely known platform to manage social media. Its tool uberVU gives real-time data from over 100 million sources in 50+ languages across 25+ social networks and other platforms. Get detailed demographics and filter by location, language, gender, time, and sentiment. Identify and respond in real time to any unusual spikes in volume, sentiment, or other measure. Price: Free plan allows for 3 social networks with 1 user; Pro plan starts at $9.99 per month for up to 100 social networks and up to 9 users.

Google Alerts. Google Alerts sends you email notifications any time Google finds new results on keywords that interests you. Monitor the web for new content. Price: Free.

SocialBro. SocialBro lets you manage, explore, and analyze your Twitter accounts. Analyze real-time and historical Twitter content to discover the most relevant data quickly and easily. Mine for data based on complex queries, using combinations of hashtags, mentions, and keywords. Zoom in on important demographics that affect your marketing strategy. Price: Free for 5,000 social contracts. Premium is $13.95 per month.



Sig Ueland

Sig Ueland

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  1. Tweet Binder August 10, 2015 Reply

    Hi Sig, have you ever tried

    Twee Binder is a tool that lets you analyze, categorize and display Twitter’s information. I think you may like to check it.


  2. Olivier August 10, 2015 Reply

    I’ll add our tool too :-)
    We’re developping a tool removing spams from your twitter feed ->
    We’re open to any feedback !

  3. Kyle Martinowich August 11, 2015 Reply

    Hey Sig,

    Digimind Social has combined Social Media Monitoring and Competetive Intelligence to produce compare/benchmarking tools to help marketers understand what is happening with their brands, but also their competitors.

    Digimind Social leads the world with Sentiment calculations in 61 languages.

  4. Jan August 12, 2015 Reply

    Hello SIg,

    good set – social media monitoring is more and more important for sales and customer service, and they might be used even for SEO.

    Many companies use also a social media analytics tool too, like Socialbakers, Simply Measured, or mine Sotrender. They provide much better insights on campaigns than just free Facebook Insights or Twitter Analytics, and enable competitors tracking and gathering data from various platform in 1 dashboard.

  5. Rens August 13, 2015 Reply

    Hi Sig,

    Take a look at Coosto ( Coosto delivers one single solution for all social media applications (monitoring, management, publishing, engagement).

    Rens (Coosto)

  6. Jeremy Blackwood August 18, 2015 Reply

    Thanks for the list, Sig! I personally used Ahrefs for monitoring social activity of blog posts and topics. But I heard that BuzzSumo is great too.

  7. Martyna August 20, 2015 Reply

    Very useful could be also tool for social media monitoring called Brand24 (link: It provides high-end monitoring and analytics for super-affordable price. I would love to show it to you sometime! :)

  8. J. Requena September 19, 2015 Reply

    Have you ever tried One of the best listening tools in the market, part of a complete suite.

  9. Yuri September 27, 2015 Reply

    One more tool – twitter emotion analysis and instant poll

  10. Dialogfeed November 13, 2015 Reply

    Let’s add our tool too:

    Dialogfeed is a social wall provider, enabling you to aggregate your social media feeds in one place (web or TV) on

  11. Trackalytics December 6, 2015 Reply

    Trackalytics also provides free social media and website monitoring tools. You don’t even need to register, simply search for your social media account or website and we will begin tracking it daily.

  12. gustetomxxl December 29, 2015 Reply

    I have been using Meidatoolkit for a year know and it works perfect for me!

  13. Ruth Anitha March 24, 2016 Reply

    Paid tools for online reputation management focus on either brand protections or online reputation. A subset of online reputation management in that it deals with the management of who a person appears to be online is online identity management. You have a reputation to defend, and a name to promote. Online reputations management services are planned to help you keep and create a positive image online. Reputation Repair will supply you the services obliged to change up your reputation online.

  14. Ruth Anitha March 24, 2016 Reply

    Every Business has its stock of disgruntled customers and internet is the easiest platform for your dissatisfied customers to complain about you. Customers are directed to pages specially branded to your enterprise, based on your predetermined settings. You can positively impact your enterprise, by responding to what people are saying about you and listening. Your enterprise is constantly being scrutinized by potential and active customers through different social media channels.

  15. David Shawn March 28, 2016 Reply

    Thank you for the thorough review of these social media products.

  16. Marco di Bree May 23, 2016 Reply

    Try out :-) social media management in real time.

  17. Eva Thanu June 17, 2016 Reply

    Great list of tools! I would like also to recommend It is especially optimized for Start-Ups and individuals (writers, singers, etc). Many cool features packed in like Trello integration, sentiment analysis, infographic generation, and many more! Find out at Free trial!

    • Debina Joe July 1, 2016 Reply

      Hi Eva,
      I would like to suggest you to go ahead and try Blog2social, this is my personal favorite, not only you have a single dashboard which will help you post across platforms but also it requires no cron job done. You just have to simply install and activate it.

  18. Josh Smith July 12, 2016 Reply

    Really impressive presentation on 23 effective social media monitoring tools! I also got some better tools from .

  19. Adina August 9, 2016 Reply

    Hi, Sig! Have you ever tried It’s the ultimate online media app which tracks and monitors the whole web’s universe. We’re open for feedback :)

  20. Gloria October 28, 2016 Reply

    Great list, Sig!
    It would be nice to see here also which is very nice, easy to use, and efficient tool for real-time internet monitoring and analyzes. Recommend trying!

  21. Eva Thanu June 21, 2017 Reply

    Nice list! I use Mentionlytics (, you can find it also within Hootsuite! It is very easy to use & has pretty cool features. You may have a try at it!

  22. Clara July 18, 2017 Reply

    I would suggest Snoopreport platform for Instagram monitoring: it tracks the user’s actions as likes, comments and follows.